To help you find the best marketing CRM that suits your needs and budget, we reviewed numerous popular platforms, considering factors such as price, ease of use, features, and customer support. Marketing customer relationship management (CRM) platforms assist businesses in managing their pipelines, acquiring a comprehensive understanding of their leads, and automating customized marketing campaigns.
- Moosend – Most Affordable Email Marketing Service
One notable characteristic: Sophisticated categorization of the audience.
Ideal for: eCommerce, Software as a Service (SaaS), agencies, travel, and publishers
The pricing for the paid plans begins at $9 per month.
Moosend offers top marketing automation and segmentation features at a fair price, making it an all-in-one email service provider. It is particularly suitable for beginners in marketing due to its user-friendly interface and also stands out for being one of the most affordable email solutions available.
You can create attractive newsletters to capture your audience’s attention using our redesigned drag-and-drop editor or with over 80 pre-made email templates. Additionally, our software allows you to easily create landing pages and sign-up forms to improve your lead generation efforts.
Moosend’s email list segmentation capabilities are one of its most valuable assets as they allow you to send personalized emails to subscribers for quicker conversions. Additionally, you can utilize the SMTP server to establish automated workflows, autoresponders, and transactional emails, ensuring timely delivery of relevant messages. By utilizing real-time analytics and reporting, you can track the performance of emails, leading to increased open rates and click-throughs in the future.
In addition, in order to optimize your campaigns, you can use powerful A/B testing to enhance the performance of your email subject lines and content. Additionally, Moosend is capable of integrating with your current marketing stack, including your CRM tool, to ensure maximum effectiveness.
Features of Moosend include: – Advanced automation tools – Email campaign management – Personalization options – List management and segmentation – A/B testing – Reporting and analytics – Integration with popular platforms – Customizable email templates – Real-time performance monitoring – API access for developers
- Drag-and-drop email builder and pre-made templates
- Landing page and subscription form builder
- List segmentation options
- Easy-to-implement marketing automation
- Real-time analytics and reporting
- eCommerce AI solutions
- A/B split testing
- Integrations with various tools, e.g., Woocommerce
Moosend’s pricing structure is presented in a well-organized manner, allowing for a systematic understanding of the costs involved.
Starting at $9 per month (or $7 with annual billing), Moosend offers paid plans for up to 500 subscribers. These plans provide access to all features, such as unlimited emails and the SMTP server for establishing transactional emails.
- HubSpot – Email Marketing Service With Free CRM
Main feature: Free CRM with comprehensive capabilities.
Ideal for: eCommerce, Software as a Service (SaaS), and small businesses.
There is a charge for the plans starting at $20/month, but there is also an option to use a free plan.
HubSpot is renowned for its comprehensive CRM tool that encompasses all the necessary features for operating a business, including email hosting and content management system. By having a HubSpot account, you gain immediate access to their array of Free Tools. This enables you to utilize their online form builder, email marketing and automation tool, free website hosting, live chat, reporting dashboard, and various other features without incurring any costs.
The tools provided have drag-and-drop features that make your marketing efforts easier. Additionally, you can use HubSpot’s support resources, knowledge base, and community. However, the free plan has limitations. To have bigger limits, more automation sequences, and advanced features, you must subscribe to the Marketing Hub Starter plan, which starts at $20/month under the new pricing model.
In general, HubSpot offers all the necessary tools for a small business to begin, although one drawback is that the pricing structure becomes significantly more expensive as your audience expands.
Features offered by HubSpot
- Email automation and workflow sequences
- CRM database and contact management
- Lead generation tools
- Content management systems and website hosting
- Built-in security features
The cost of HubSpot services.
If you are a small business owner looking to have access to all the necessary tools to run your business, HubSpot’s free plan is perfect for you. However, if you want additional features, you can upgrade to a paid plan starting at $20/month. This paid plan includes form follow-up emails, email health insights, and improved functionality and is available for 1,000 marketing contacts.
- ActiveCampaign – Best For Automated Journeys
Key Feature: Feature for tracking events
Ideal for: eCommerce businesses, Software as a Service (SaaS) companies, advertising agencies, fitness industry.
The price for the service begins at $39 per month for the paid subscription.
If you need a cost-effective email marketing solution that also includes a CRM app and features for sales growth, ActiveCampaign is the right choice. It provides all the necessary tools for segmenting and automating your email-sending process, ensuring streamlined success.
The tool has an email builder and dynamic content capabilities that allow you to create personalized emails. It functions as a marketing automation tool, allowing you to establish intricate email automation criteria for sending well-timed follow-up messages to your audience.
ActiveCampaign offers signup forms and landing pages to enhance lead generation and allows you to build a sales pipeline for opportunity management. By setting goals, you can send targeted messages as customers progress through the funnel. One favorable aspect of ActiveCampaign is its event tracking feature, which enables monitoring of contact behavior for strategy optimization. However, a drawback is that this advanced feature necessitates familiarity with a programming language.
Features offered by ActiveCampaign
- Triggered and bulk emails
- CRM solution
- HTML template library
- Audience segmentation and dynamic content
- Event tracking option for advanced personalization
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The Lite plan offers access to email marketing, online forms, and automation features for 1,000 subscribers starting at $39/month. Additionally, there are three other plans available (Plus, Professional, and Enterprise), but they exceed the limits of affordability. To ensure satisfaction, a 14-day free trial is also available to test the platform before making a commitment.
If you find that ActiveCampaign’s pricing has become less affordable due to recent changes, it may be worth considering alternative options if you don’t require a wide range of features in the initial stages.
- Mailjet – Best for Collaboration
Key Feature: Account for multiple users
Suitable for: Software as a Service, Media, and Advertising industries.
Pricing for the service begins at $15 per month for paid plans.
Transitioning to Mailjet, an additional cost-effective email marketing platform possessing impressive capabilities, is a prudent decision. Its user-friendly interface facilitates team collaboration, ensuring synchronization with your entire workforce.
You are provided with an email builder on the platform to create, test, and send responsive emails that convert. It allows you to easily handle your audience and rapidly expand your contact list. Additionally, you can track your performance with their actionable analytics.
For maximum results, developers are introduced to email API, SMTP relay server, and transactional SMS through the platform.
Features of Mailjet
- Email marketing templates and an intuitive builder
- Dynamic content feature
- Contact list management
- Role management through sub-accounts
- Advanced analytics dashboard
- SMTP Relay system
Pricing for Mailjet
Mailjet offers paid plans starting at $15 per month, allowing users to send up to 15,000 emails with no daily limit. Additionally, there are Premium and Custom plans available for businesses seeking more advanced features. The Premium plan, priced at $25/month, provides A/B testing, marketing automation, dynamic content, and priority support. For those who require less functionality, Mailjet also offers a free plan that allows for up to 6,000 email newsletters per month.
- MailerLite – Best For Selling Digital Products
Primary Feature: Tracking the rate at which emails are opened based on geographical location.
Ideal for: Individuals with creative abilities, professionals in the media industry, and small to medium-sized businesses.
The pricing for paid plans begins at $10 per month.
MailerLite is a cost-effective option that offers a range of email templates and an easy-to-use editor that supports both HTML and rich text. It is primarily recognized for its analytics capabilities, such as click maps and location-based open tracking, which enable efficient monitoring of campaign performance.
This platform provides all the necessary tools for managing your contact lists and customizing your campaigns. Additionally, you can create email marketing campaigns that are compatible with mobile devices, ensuring satisfaction among all customers.
In addition, MailerLite offers a website builder with fundamental features that is specifically designed for bloggers and small business owners who intend to venture into the world of eCommerce.
Features of MailerLite
- Content optimization options
- Lead generation assets (e.g. embedded forms, pop-ups)
- Targeting and automation workflows
- Segmentation and subscriber management
- Integrations with Shopify, WordPress, etc.
- Advanced analytics
Pricing for MailerLite is to be considered in a step-by-step manner, without altering or omitting any information.
Starting at $10 per month, the paid monthly plan of this service provides access to up to 1000 subscribers, with different options available depending on the number of subscribers. Additionally, they offer a free plan that includes basic email features and allows for sending up to 12,000 emails per month.
- Benchmark – Email Service With A Beginner-Friendly Editor
Automated contact list is the prominent feature.
Ideal for: Software as a Service (SaaS) businesses and agencies.
The starting price for paid plans is $15 per month.
Benchmark is an email marketing platform that is easy to use and offers three different plans – a free one and two premium ones that are affordable. It provides an email editor that is user-friendly and allows you to create responsive campaigns with attractive email designs. Additionally, there is a landing page builder included, which enables you to create an efficient lead-generation process.
By utilizing its marketing automation capabilities, you have the ability to establish drip campaigns in order to engage your subscribers and successfully convert them. Furthermore, you can fully capitalize on the options for personalization and customization in order to consistently deliver appropriate messages to your audience.
Features that serve as a benchmark.
- Email and landing page builder
- Photo editing tool
- A/B testing and tracking report
- RSS emails
- Social media-based campaigns
Benchmark pricing refers to the process of determining the price of a product or service by comparing it to set standards or benchmarks.
Benchmark offers a basic plan starting at $10/month for 500 contacts, which includes some essential platform features. To access all of the tool’s functions, you will need to subscribe to the Pro plan, starting at $15/month. Additionally, the free plan allows for 500 contacts and 3,500 emails per month.
- GetResponse – Affordable Tool For Email A/B Testing
One of the top features is the email delivery feature known as “Perfect timing”.
Ideal for: Publishers and SaaS platforms
The pricing for paid plans begins at $19 per month.
GetResponse, a renowned email marketing platform, boasts a respectable deliverability score as well as exceptional design capabilities. Furthermore, the tool proves valuable for sales and lead generation strategies by offering web push notifications, webinars, and website tracking.
When it comes to email marketing, you have the ability to send well-designed broadcast emails, newsletters, and SMTP-triggered emails. You can generate impressive templates and landing pages using the user-friendly builder, ensuring that they are mobile-responsive.
Features of GetResponse
- Autoresponders and transactional emails
- Drag-n-drop email template creator
- Custom segmentation and perfect timing tool
- Lead-nurturing CRM
- Real-time analytics
The pricing for GetResponse remains unchanged and there are no additional or omitted details available.
The software provides three premium plans with prices starting at $19 per month. The higher-level plans offer improved marketing automation features and eCommerce capabilities, although they are quite expensive. Additionally, there is a free email marketing plan available for marketers seeking simple email features.
- Cakemail – Cheap Email Service With A Vast Library Of Templates
One of the main features is the automated cleaning of lists.
Ideal for: Freelancers and small to medium-sized businesses.
Pricing: The starting point for paid plans is $8 per month.
Cakemail is a cost-effective option for email marketing. It allows you to create visually appealing emails that adapt well to different devices. It offers useful features like dynamic content and analytics to track the effectiveness of your metrics.
You can easily import new contacts to your subscriber lists, obtain their opt-in, regulate anti-spam policies, and rely on automated list hygiene for maximum deliverability.
Features of Cakemail
- Dynamic content and personalization
- Unsubscribe management and email authentication
- Branded email templates and sign-up forms
- Automation stats and analytics API
- Advanced segmentation and list management
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A free plan is available for a maximum of 2K contacts and includes basic features. For paid plans, the starting price is $8 for a maximum of 500 subscribers. Additionally, there is a premium option that provides unlimited lists along with priority access to customer support, customer journeys, and A/B testing.
- Convertkit – Affordable Solution For Creators
Main Feature: Email funnels that are automated
Ideal for: individuals in the fields of online media, freelancing, and creative industries.
The starting price for paid plans is $15 per month.
Convertkit is a marketing platform that is highly regarded among creators due to its impressive email marketing features. By utilizing its email designer, you can efficiently create visually appealing landing pages and subscription forms to effectively capture leads.
By using this platform, you have the ability to understand and categorize your audience effectively in order to achieve optimal results. There are numerous integrations available, both native and through Zapier, to ensure a seamless marketing experience. In summary, this is an excellent solution for design-focused professionals.
Features provided by Convertkit
- Custom landing pages
- Email designer and premade templates
- Subscriber graphs and stats
- Targeted content and automated email funnels
- Creator pro for advanced insights
The pricing for Convertkit should be considered in a step-by-step manner, without adding or removing any information, in order to maintain the same meaning.
In general, we consider Convertkit to be quite expensive. However, if you have a small audience and wish to explore the platform’s features, you can try the free plan. For those with up to 300 subscribers who desire comprehensive marketing automation and third-party integrations, the Creator plan is required, which begins at $15.
- SendGrid – Best For Great Email Deliverability
Key Feature: Functionality for ensuring the successful delivery of emails.
Ideal for: Software as a Service (SaaS) businesses, agencies, and startups.
Prices begin at $15 per month for paid subscription plans.
If you want a platform that is easy to use and has a high deliverability rate, you should consider checking out SendGrid. It provides delivery optimization tools that can help you ensure successful email marketing campaigns.
While SendGrid is recognized for its testing capabilities, it also offers other valuable tools such as email building, marketing automation, and analytics. Additionally, it serves as a scalable platform for businesses that experience rapid and consistent growth.
Features of SendGrid
- Responsive templates and HTML email editor
- Rendering previews and spam testing
- Deliverability insights and email validation tools
- List segmentation and targeted messages
Pricing of SendGrid.
Paid plans with SendGrid start at $15/month, allowing for a maximum of 15,000 emails per month. However, access to certain features is only available with the Advanced plan, which is priced at $60/month. Additionally, there is a satisfactory free plan available for a restricted contact list.
- SendPulse – Affordable Multi-Channel Marketing
One of the main highlights is the rating given by subscribers.
Ideal for: Agencies, SaaS
Paid plans are available starting at $9 per month.
In conclusion, SendPulse is another email platform that offers satisfactory services at an affordable rate. In addition to its campaign functionalities, it also offers users the option to utilize SMS, chatbots, and web push notifications.
As a service for sending bulk emails, it allows you to easily create impressive campaigns using the email editor and also automate messages in different formats, excluding email, like SMS. The inclusion of personalization and segmentation features can greatly enhance your marketing endeavors.
The following text explains the features of SendPulse.
- Drag-n-drop email editor
- Automation 360 feature
- Statistics and list analytics
- Transactional emails and detailed reporting
- Online course creator
Below, you will find the pricing for SendPulse.
The starting price for the Standard pricing plan is $9, which covers up to 500 subscribers. It then increases to $12 for 1,000 contacts. To access all the features or enterprise functionality, you will require the Pro or Enterprise plan. Additionally, there is a free plan available with limited usage, such as the absence of a segmentation option.
How To Choose a Marketing CRM
To choose the appropriate marketing CRM for your company, you should follow these five fundamental steps: determining your budget, making a list of required features, seeking input from your team on crucial features, conducting research on available options, and collectively testing the leading CRM choices to identify the best one that aligns with your company’s requirements.
Determine your budget.
When selecting a marketing CRM for your small business, the first step is to determine how much you can allocate for the software on a monthly or yearly basis. Since numerous CRM companies charge on a per-user basis, it is recommended to divide your monthly budget by the number of users. Moreover, it is crucial to consider the option of paying annually, as this can result in a significant discount of up to 20% from top CRMs for software subscriptions.
Make a list of the features that you need.
Step by step, first create a list of the desired features for your marketing CRM by identifying the objectives or capabilities you want your company to have. These may include gaining insights about leads or customers, attracting new leads, implementing targeted email campaigns, automating tasks for improved efficiency, enhancing communication with leads or customers, resolving customer issues more effectively, or predicting future revenue.
Obtain input from your team members by thinking in a systematic manner.
It is possible that you may consider your list of necessary features to be exhaustive. However, your team members might have a different opinion. It is crucial to have your team review your list so that they can contribute features that they deem important for achieving their company-oriented objectives. To ensure thoroughness, encourage team members from various parts and levels of your organization to include their own required features.
Conduct research on the available choices to consider.
After gaining a comprehensive understanding of the feature list that would make your CRM most effective in achieving company objectives, proceed to perform a basic Google search for the term “best marketing CRMs.” Examine the various lists of marketing CRMs and their corresponding features that appear in the search results in order to identify two or three options that closely match your budget and feature needs.
Test your various options in order to determine which is the best option.
To test your shortlist of small business marketing CRMs, most options offer either a free starter version or a free trial. Utilize one of these choices, allowing a sample of your team to try out each software and provide feedback. Ultimately, select the CRM that you and your team deem most suitable for meeting your company’s requirements.
Benefits of a Marketing CRM
Businesses can use a marketing CRM to gather and organize various types of information about their customers and leads. This information can include demographics, purchase history, and interactions across digital platforms, among other details. As a result, companies can develop a comprehensive understanding of each lead or customer. By utilizing this comprehensive understanding, businesses can design customized campaigns that have a higher chance of resulting in sales.
Marketing CRMs have the ability to use data from leads’ interactions on the company website to set up automated email marketing. By customizing each email sequence based on leads’ interests, budget, and stage in the buyer’s journey, companies can guide leads from their current position in the customer journey to making a purchase.
By considering each step, a business has the ability to identify a lead in the decision phase of the buyer’s journey. Following this, they can develop an email sequence that encourages the lead to make a purchase decision. Additionally, the business can strategically offer upsells at suitable moments and with relevant product recommendations, resulting in the customer perceiving the upsell as a valuable solution rather than unwanted spam.
There are numerous benefits to marketing CRM capabilities. These benefits include advanced segmentation, marketing efficiency, seamless communication, in-depth analytics, and ultimately, higher conversions, customer retention, and lifetime customer values. Companies can also use the collected data to forecast revenue. Additionally, if forecasts indicate poor sales performance, companies can proactively test solutions to address problems before they occur.
