Nowadays, the use of marketing automation tools is prevalent among businesses. In fact, studies indicate that approximately 56% of businesses currently employ this technology, and the adoption rate is steadily increasing.
With numerous choices available, marketing automation software can aid companies in enhancing efficiency by simplifying their workflows. However, these options consist of diverse solutions containing a variety of features and use cases.
What are marketing automation tools?
Marketing automation tools use software to automate repetitive marketing tasks. Some platforms only offer email actions, drip sequences, and CRM updates. Others may help with lead scoring, sales lead rotation, SMS, and more.
By automating your marketing tasks, you can enhance your business by improving overall efficiency and freeing up more time for working on advanced projects. For instance, utilizing marketing automation tools enables you to gather valuable data for developing personalized marketing campaigns and boosting conversion rates.
How to Choose the Best Marketing Automation Software
When evaluating marketing automation software products, it is important to consider some key aspects to choose the right one for your needs. A marketing automation product that caters to specific industries and small to medium-sized businesses, as well as business-to-consumer environments, may be more suitable. However, larger businesses in the business-to-business and enterprise sectors may require a platform that offers broader capabilities.
- Determine Your Budget and Business Needs
If we were to summarize the benefits of automation in one statement, it would be that it enhances your efficiency, enabling you to concentrate on tasks that bring you joy and yield the greatest results. Keeping this in mind, it is important to assess the cost while also considering the capabilities.
If small and medium-sized businesses and organizations that primarily use email as a focus, a smaller system may be adequate. However, for those with more sophisticated requirements, investing in enterprise software (which typically has a higher cost) proves to be more cost-effective in the long term.
When considering a provider, make sure they are priced reasonably and able to accommodate your future needs as they change. It is important to scale effectively by minimizing unnecessary operations.
- Evaluate the Software’s Ease of Use
Implementing automation is not an easy task, therefore it is important to ensure that the software interface aligns with your needs rather than creating obstacles. Assessing screenshots of the user experience can help ascertain whether it appears straightforward and user-friendly for navigation.
When considering automation, it is important to choose providers who possess comprehensive knowledge bases, tutorials, and various customer support options due to the technical nature of this field.
- Explore Analytics and Reporting Options
In order to evaluate the effectiveness of any drip campaigns you are running, it is important to ensure that your automation software can track the most relevant metrics to you.
In B2B and enterprise settings that involve multiple stakeholders, advanced reporting capabilities such as personalized dashboards or automated email reporting may also be necessary.
- Research Integrations
What is the level of compatibility between the marketing automation software and your current stack? Integrations enable you to handle data effectively and derive increased benefits from your tools.
- Consider Potential Limitations
There could be limitations on the number of actions per month or the permitted size of the database on certain automation software platforms.
Before conducting any evaluation, make sure you are aware of the number of contacts you possess, the average number of emails you typically send, and the desired goals you want your software to achieve. This will help you avoid underestimating the expenses associated with your automation software.
- Request a Demo
In order to make a final decision, it is recommended to contact the sales team of each provider and request a demo or sign up for free trial offers. By trying out a marketing automation tool beforehand, you can assess which features are most suitable for your needs.
Below, we have compiled a list of marketing automation tools examples to assist you in evaluating your choices and making a confident decision in selecting the most suitable solution for both you and your team.
Marketing Automation Software Options to Consider
- Freshworks CRM
Freshworks CRM, previously called Freshsales, is a software solution that enables small businesses to utilize advanced marketing automation tools through an AI-powered platform. It provides features designed to simplify laborious marketing duties and assist marketing teams in expanding their audience, attracting more prospects, identifying qualified leads, and increasing sales. It includes prominent functionalities such as email marketing, marketing automation, contact management, customer segmentation, and comprehensive marketing analytics.
Freshworks CRM offers Freddy AI, an intelligent assistant that can proactively provide predictive analysis and actionable insights for enhancing marketing strategies. Additionally, Freshworks CRM facilitates lead management through the creation of lead-nurturing workflows, allowing tracking of lead activities and behavior. This helps in qualifying and interacting with leads until they are ready for conversion. Lastly, Freshworks CRM offers an advanced analytics report that enables the evaluation of marketing strategy effectiveness.
Freshworks CRM offers a free startup plan for its pricing plans, providing contact management, standard in-app communication tools, and support team access. The paid plans begin from $29/month per user, with annual billing.
What is the reason for choosing Freshworks CRM?
- An all-in-one, AI-powered marketing solution. Freshworks CRM powers your marketing lifecycle by providing you with a rich set of features for your sales and marketing processes. It has powerful and intuitive automation tools that help you streamline manual and time-consuming tasks, allowing your team to focus on more productive activities. Freshworks CRM comes with a built-in smart assistant, Freddy AI, that gives you a deeper insight into your customer’s behavior and helps determine the best strategy to keep your audience and customers engaged.
- Contact management. Freshworks CRM offers smart contact management features to help you manage your contact lists in one centralized location. The software also lets you segment your contacts on a granular level and improve customer engagement.
- Advanced targeting for email campaigns. With Freshworks CRM, you can easily build highly targeted email campaigns. This ensures that your emails will reach your target customers, helping you turn prospects into paying customers.
- HubSpot Marketing
HubSpot Marketing is an exceptional inbound marketing software which prioritizes the growth of traffic and the improvement of lead conversions. This platform provides comprehensive tools for blogging, emailing, SEO, marketing automation, lead management, and analytics. It also seamlessly integrates with various CMSs, email service providers, eCommerce tools, and social networks. For those interested in exploring the key features of the product, the vendor offers an excellent free trial plan.
The platform offers four monthly subscription plans that vary in price based on the number of features needed for operations. Small businesses and startups have the option to choose between the Free Plan and the Starter package, which costs $50. Larger businesses can explore the Basic, Pro, and Enterprise plans priced at $200, $800, and $2400 respectively. It is important to note that these plans require onboarding fees ranging from $600 to $5000.
What is the reason to choose HubSpot Marketing?
- All-in-One Marketing System. As mentioned earlier, HubSpot marketing has all the necessary marketing automation features you need to launch your campaign. It lets you generate more traffic, convert leads, and track your marketing funnel without having to spend on other software to back it up. You may, however, choose from their available integrations to further enhance its performance.
- Personalization Capabilities. Every business works differently, and it can be difficult to modify your operations to suit a certain platform. To help you save time and money on retraining, HubSpot Marketing allows you to personalize your workflow and prepare your content and marketing strategies however you wish.
- Reliable Analytics. As a business owner, you understand how costly wrong decisions can be. With HubSpot Marketing’s analytics tools, you no longer have to worry about making incorrect calculations. This allows you to get accurate, real-time reports that you may refer to whenever you need to make changes to your campaign.
- Constant Contact
Constant Contact is a comprehensive marketing software designed for freelancers, start-ups, and medium-sized companies. It provides a wide range of features, including social media ads and email marketing automation, to enhance your marketing campaigns. Additionally, it includes reporting and tracking tools that allow you to monitor the results of your marketing campaign and identify areas that require improvement.
Constant Contact has two monthly pricing plans available, namely Email and Email Plus. While Email Plus comes at a cost of $45 per month, the email plan is priced at $20 per month. It is crucial to mention that the pricing is determined by the number of contacts.
What are the reasons to choose Constant Contact?
- Mobile-Optimized Email Templates. Constant Contact’s email templates are mobile-optimized so you can be sure that your content can be easily accessed and read by your target audience using mobile devices.
- Email Integrations. You can sync the platform with the applications you are already using. Constant Contact integrates with WordPress, Outlook, Shopify, Eventbrite, Salesforce, Intuit QuickBooks, Gmail, BigCommerce, and Facebook.
- Reports and Tracking Tools. Ensure that your marketing tools are working with Constant Contact’s reports and tracking features. You’ll know who is opening, clicking, and sharing the emails you send and make improvements in no time.
- Omnisend
Omnisend is ideal for small businesses aiming to enhance their eCommerce sales. It offers robust features designed specifically for small teams to generate marketing campaigns for large audiences. The platform integrates multiple communication channels into one, eliminating the need to switch between different applications to reach customers. You can conveniently send messages through email, SMS, social media, and other channels.
By creating various customer segments, you can send personalized emails. These segments can be for potential customers or repeat buyers. Through the use of segments, you can create relevant messages to bring your customers closer to you. This will help your customers find the right product and also boost your revenue.
What is the reason to choose Omnisend?
- Develop Personalized Email. Omnisend includes an easy-to-use content editor that you can use for all your campaigns such as newsletters, welcome emails, and even automated messages. If you do not want to start from scratch, you can use one of the pre-made templates and customize them according to your brand.
- Automate Your Marketing Campaign. You can develop automated workflows to deliver your powerful messages at the right time. Create smart triggers so you can send the right emails to your customers based on their journey.
- Combine Several Channels in One Workflow. Aside from emails, you can take advantage of social media, SMS, and even push notifications to enhance your customer engagement. Combine these communication channels in one workflow to send targeted messages at the right time. You can update your customers through Facebook Messenger, remind them through SMS, or reach them through their browser’s notifications.
- Pardot
Pardot, an automated marketing and lead management system developed by Salesforce for B2B firms, is available on desktop and mobile devices in the cloud. This software merges numerous functionalities into a single interface. Pardot includes email marketing, lead nurturing, and sales intelligence tools. When integrating Pardot into your business operations, you can select from three yearly payment plans ranging from $1000 to $3000 monthly.
What are the reasons to choose Pardot?
- Smart Lead Generation. Make sure your pipeline always has high-quality leads to process. With Pardot, you can efficiently generate more leads through smart email marketing and social media marketing. On top of that, the software can also help you create engaging landing pages and forms.
- Insightful Reporting. Get a better grasp of what aspects of your marketing campaign are working and what are not through insightful ROI reporting. With this feature, you can optimize your operations based on data collected straight from your customers and leads.
- Superior Lead Management. Reach customers at the right time by using their lead management tool. Using Pardot, you can send emails based on triggers such as time, interactions, and other custom parameters. You may also re-engage dormant leads, identify the hottest leads before your competitors get to them, and create dynamic lead category lists for better targeting.
- Marketo
Marketo is a marketing automation platform that is flexible and trusted by more than 2300 customers worldwide. The software is accessible on desktop and mobile devices and offers various features for B2B marketing, lead management, email campaigns, budgeting, and ROI optimization. It also enables real-time personalization for proactive and effective engagement with your target market. Marketo’s pricing is available on a by-quote basis, so it is important to contact their representative for more information.
What are the reasons for choosing Marketo?
- Easy-to-Use Interface. With its drag-and-drop interface, Marketo is easy to use. You can create landing pages and publish your content without having to deal with the technical aspects of web development. This makes it a good option for users with no IT background.
- Simplified Social Engagement. Social marketing in the modern age is one of the difficult things to keep up with. Through Marketo’s simplified social engagement features, you can share, promote, and engage both new and existing clientele quickly and conveniently.
- Integrates With Leading CRM Platforms. Collaboration between your marketing and sales team is crucial to the success of a campaign. Luckily, Marketo seamlessly integrates with leading CRM platforms such as Salesforce and Microsoft Dynamics.
- Marketing Creatio
Marketing Creatio is a prominent cloud-hosted software that specializes in comprehensive multi-channel marketing. It is included in the Creatio CRM bundle and enables users to efficiently optimize both front-office and back-office tasks. The platform provides various tools for lead generation, communication, and content creation, and can also be integrated with AI technology to enhance user adoption. Pricing for Marketing Creatio is determined based on quotes and annual enterprise rates, taking into account the number of contacts and users that will be enrolled in the system.
What are the reasons for choosing Marketing Creatio?
- User-Friendly Platform. Having a low-code platform, Marketing Creatio is an ideal option for users who are not particularly tech-savvy. It lets you reap all the benefits of marketing automation without having to deal with complicated technological processes.
- Advanced Lead Nurturing. This platform utilizes out-of-the-box processes for lead management, demand generation, and client retention. This way, you can focus only on sales-ready leads and maximize the time you use for your campaign.
- Tracks Customer Preferences. Marketing Creatio allows you to provide a more personable marketing approach by keeping track of your customer’s preferences. Upon recording the evolution of the interests of your clients, it will then match them with the appropriate products and services.
- EngageBay
EngageBay is considered to be one of the most popular free automation software for SMBs. It offers an all-in-one CRM platform that allows users to automate various business operations including marketing, sales, live chat, and email marketing. With EngageBay, users can set up automated responses for customers who engage in live chat, and use the gathered information to generate potential leads. All these functionalities are integrated into a single CRM interface, enabling users to efficiently manage essential business processes.
The text above can be rephrased step by step as follows: 1. An extensive CRM suite is offered, which includes a range of features that are highly beneficial for SMBs. 2. Contact and email marketing management, live chat, and social media engagement are covered by their automation feature. 3. If you are interested in exploring the platform yourself, you can easily do so by signing up for the EngageBay free trial.
Why Choose EngageBay?
- Integrated Systems all in a Single Platform. Having a comprehensive CRM suite fit in an intuitive dashboard is essential for managers since it lets them have a convenient tool to check on various areas in their processes at once. From here, they can spot which area needs attention, such as customer queries, and act on it accordingly.
- Substantial Features for Free Trial. EngageBay’s free trial offers extensive CRM solutions that SMBs can use depending on their needs compared to other premier CRM software that have similar suites. This affordability makes EngageBay one of the most popular CRM solutions in the market.
- Intuitive Interface and CRM Controls. EngageBay’s CRM tools and platform are easy to understand and operate which allows for almost seamless integration with existing business processes. Users don’t need to be extensively knowledgeable of sales and marketing platforms to control EngageBay’s interface.
- Salesforce Marketing Cloud
Salesforce Marketing Cloud is a digital marketing solution that has a broad user base and serves an international clientele. It offers numerous robust tools for tracking and personalizing customer journeys. The platform operates on various consumer interaction channels and allows you to gauge their response to your marketing campaigns and touchpoints.
The platform offers you an all-encompassing perspective of each customer and every stage of their journey. By utilizing its analytics powered by AI, you can obtain fresh and more profound insights into your business and customers.
What are the reasons for selecting Salesforce Marketing Cloud?
- Ease of Customer Journey Building. Marketing automation tools help you to automatically build customer journeys in email, mobile devices, advertising, the web, and IoT (internet of things) channels to provide all customers with a great journey across multiple channels including marketing, sales, and service.
- AI-powered Customer Personalization. Salesforce’s AI named “Einstein” makes customer-centric personalization easy by harnessing machine learning algorithms to pair customer profiles with their preferences in products and content. Predictive capabilities allow for better customer engagement through accurate preference matching.
- Powerful Analytics. Analytics allows you to track and measure campaign performance and customer journeys accurately and discover new things about your customers and business. Reporting tools and dashboards are simple and easy to understand. You can take advantage of its powerful predictive analytics to help you make better data-driven strategic decisions.
- ActiveCampaign
ActiveCampaign is a marketing application created for small businesses that is utilized by over 100,000 individuals worldwide. This comprehensive software includes all the necessary tools for enhancing your business, including marketing automation, sales CRM, smart emailing, and data analysis. In the event that you face difficulties with their system, they provide extensive training and customer support. ActiveCampaign offers four pricing plans, with monthly fees ranging from $15 to $279. Additionally, they provide yearly subscription options for your convenience.
What are the reasons for choosing ActiveCampaign?
- Unlimited Lead Scoring. Are you looking for software that can easily adapt to the needs of your growing business? ActiveCampaign supports an unlimited number of lead scores, so you can easily accommodate all your leads without having to upgrade the program. On top of that, the system lets you organize your leads according to your priorities or even automatically distribute them to your sales team.
- Quality Emailing Tool. Sending emails to the right people at the right time may be one of the most challenging and time-consuming aspects of digital marketing. Fortunately, ActiveCampaign has an email management tool that allows you to create personalized and strategically scheduled emails. Additionally, it can support live ecommerce data and videos to create more engaging content for your clients and leads.
- Over 150 Supported Integrations. ActiveCampaign can be integrated with a large number of third-party applications. Whether you want to reinforce your platform with accounting, CMS, analytics, sales, customer support, or other auxiliary tools, they have you covered.
- Sender
Sender is an email and SMS automation tool that is highly affordable for small and growing businesses. It provides all the necessary features for conducting successful campaigns, including a user-friendly email builder with drag-and-drop functionality, as well as comprehensive analytics and heatmap.
Sender allows you to increase the size of your email list by utilizing effective popups, customizing pre-designed email templates, and using an email design builder to create effective emails. After completing your email, you can easily create automated workflows and effectively reach your target audience through intelligent segmentation.
At no cost, Sender offers email automation and other premium features for up to 2,500 subscribers. They also offer extra features that are ideal for recovering abandoned carts, sending win-back emails, collecting feedback, confirming orders, and more.
The price for Sender includes a Free Forever plan that provides a variety of premium features for a maximum of 2,500 subscribers and 15,000 emails each month. There are also paid plans available, with the starting price being only $8.
- Manychat
Marketing automation goes beyond email. You can envision automating repetitive conversations with customers on different platforms. ManyChat serves as a chatbot on Facebook Messenger, Instagram Direct Messages, WhatsApp, and SMS to fulfill this purpose.
With ManyChat’s templates and user-friendly interface, it is possible to construct a bot within minutes. Furthermore, the data regarding your users that you acquire can be synchronized with your CRM and other tools.
ManyChat provides a free monthly plan that permits interaction with up to 1,000 contacts via Instagram Direct Messages, Facebook Messenger, and WhatsApp. If more features and access are desired, ManyChat offers paid plans starting at $15 per month.
- SureTriggers
SureTriggers is a plugin that enhances productivity on your WordPress website by optimizing workflows, simplifying business procedures, automating repetitive processes, and reducing manual mistakes.
SureTriggers is a beneficial solution for companies of all sizes seeking to enhance their marketing automation efforts. This is because it offers features such as custom workflows, automation triggers, and reporting, making it easy to automate multiple processes and increase productivity. Additionally, SureTriggers has the ability to integrate seamlessly with other CRM and marketing tools.
In the field of marketing automation, it provides a solution that is both effective and user-friendly for automating repetitive tasks such as lead management, customer service, and email marketing.
Automating these processes enables users to reduce operating expenses, improve lead generation, and enhance customer interaction, thereby leading to superior marketing outcomes.
The price is zero for an indefinite period of time, although there are options to upgrade.
- Leadsquared
LeadSquared is a comprehensive solution for implementing sales strategies and automating marketing processes. Within the platform, you have the capability to capture leads from different campaigns and sources, monitor their interactions, and categorize them according to demographic information in order to tailor marketing efforts. With the omnichannel platform, you can conveniently engage with leads through email, WhatsApp, SMS, self-serve portals, and other channels.
LeadSquared’s emails and landing pages are a great feature because they don’t need any coding and can be fully customized using a drag-and-drop editor. When you decide to expand your marketing efforts, you have the option to establish automated and trigger-based workflows for consistent outreach across various platforms. Additionally, LeadSquared enables you to create dashboards and detailed real-time reports to gain insights into your campaign’s performance.
The marketing automation suite is offered in three tiers for 2-3 users, with prices set as follows: Basic costs $400, Standard costs $1200, and the Enterprise plan costs $2500.
- SendPulse
SendPulse initially began as an email marketing service but later developed into a comprehensive marketing automation platform offering multiple channels to engage current and prospective customers.
Both established brands and small businesses have the ability to create personalized message flows using a combination of emails, chatbots, and SMS notifications. The chatbot builder is extremely flexible, enabling users to design chatbots for various platforms such as Facebook, Instagram, WhatsApp, Telegram, and Viber. Additionally, the integration of ChatGPT enhances the chatbot’s ability to appear more human-like.
SendPulse offers a free monthly plan, while their paid plans begin at approximately $10 per month.
- Moosend
Moosend caters to various industries, including ecommerce and SaaS, as an email marketing automation platform.
By utilizing advanced website tracking and triggers, the automation feature enables you to send targeted email campaigns to individuals in your contact list who have shown interest in a particular product or service. A practical application of this feature would be creating a cart abandonment series, which enables you to focus on potential customers who have abandoned their shopping carts without completing a purchase.
You can make use of collected customer data for creating product recommendation campaigns by considering product views. Additionally, this data enables you to generate comprehensive reports on the progress of the campaign and users’ activity, which helps enhance the efficiency of your promotional messages.
Moosend provides a 30-day free trial for customers to experience the product before making a purchase. Following the trial, Pro plans begin at $9 per month.
- Snov.io
Snov.io is an essential tool for businesses and sales teams aiming to simplify their lead generation and cold outreach strategies. It is a comprehensive toolkit created specifically for small businesses and solopreneurs to discover, validate, and engage with leads. With a variety of features such as Email Finder, Email Verifier, Email Warm-Up, and a free CRM, it offers a complete solution for lead management and communication.
The email automation tool, Email Drip Campaigns, is one of the standout features of Snov.io. With this tool, you have the ability to create personalized email campaigns to engage your audience. Additionally, Snov.io offers a reporting and analytics suite, allowing you to track campaign performance and optimize your outreach efforts effectively for maximum impact.
Snov.io provides both free and paid plans, with the premium ones beginning at a monthly cost of $39.
- Ontraport
Ontraport, unlike other marketing automation tools, is a business automation software that caters to entrepreneurs, solopreneurs, and small businesses.
In addition to its CRM and marketing automation capabilities, the platform also offers various other tools for managing and expanding small businesses. These features encompass email marketing, landing pages, reporting, and ecommerce, among others.
Ontraport’s focus on reporting and insights is one of its most valuable offerings. Unlike other tools that can be unclear, Ontraport provides a transparent view of your campaign’s performance.
The price for Ontraport begins at $29 per month for its basic plan, which comes with unlimited email sending and drag-and-drop marketing automation. Although there is no free plan, a free trial of 14 days is available for each of the four paid plans.
- SendinBlue
SendinBlue is a digital marketing platform that includes automation software that is popular among both beginner and advanced marketers.
SendinBlue allows you to create email campaigns that are mobile-friendly, whether you start from scratch or use customizable templates. Also, you have the option to run SMS campaigns using SendinBlue. Additional features offered are reporting and lead scoring.
The price for SendinBlue starts with a free plan that offers basic marketing automation features, unlimited contacts, and up to 300 emails per day, which is quite impressive. If you prefer a paid plan, they start at $25 per month.
- Keap
Keap, previously called Infusionsoft, was established in 2001 and has assisted numerous marketers in achieving their goals of generating leads, revenue, and acquiring customers.
In my experience, I’ve observed that Keap has a highly sophisticated user base and thrives particularly among small businesses and solopreneurs.
By analyzing the lead magnet someone signs up for, the number of emails they open and click, or other contact property data, you can establish intricate decision trees.
As Keap’s features continue to develop, customers who have been with the company for a long time may find that Keap’s Max Classic plan is the most similar to Infusionsoft’s original platform and therefore prefer it.
Keap provides customers with a free trial lasting for 14 days. Following the trial period, customers can choose from three paid plans that cater to their specific needs. The price for these plans starts at $129 per month.
- iContact Pro
iContact Pro is an all-in-one marketing campaign management suite designed for small startups to medium-sized companies. It provides easy-to-use features such as email marketing, segmentation, social posting, and workflow automation to help you effectively navigate the online clutter. Additionally, it is mobile-compatible and includes reporting and lead-scoring tools for in-depth data analysis. When purchasing iContact Pro, you have the option to select their monthly billing plan or annual prepay, both of which are based on the number of subscribers. Alternatively, you can inquire about their Premier plan, which requires a custom quote.
What are the reasons for selecting iContact Pro?
- High-End Email Marketing. Catching the attention of your leads doesn’t have to be too complicated. Using the advanced email marketing tools of iContact Pro, you can leverage what you already know about your customers to boost your campaigns. It even allows you to segment contacts and nurture them with timely and relevant emails.
- Individualized Workflows. Target your audience with the right content at the right time using iContact Pro’s configurable workflows. No matter what your process may be and no matter how you categorize your leads, this feature can accelerate your operations with minimal disruptions.
- Social Media Monitoring. iContact Pro lets you post content on different social channels. On top of that, it allows you to join in real-time conversations and trends so that you can be more proactive in engaging your market.
- Wishpond
Wishpond is an application that focuses on enhancing online marketing campaigns. It provides marketing automation, social posting, website popups, lead management, API access, and custom CSS features, as well as support for various CRM integrations. The application offers three payment plans: Basic, Pro, and Growth, which are priced at $45, $78, and $129 per month respectively. If you choose to pay annually, you will receive a 36% discount on your subscription. Additionally, Wishpond provides a comprehensive free trial plan that allows you to experience all the key features before making a commitment.
What are the reasons to choose Wishpond?
- Wide Selection of Contest Tools. Updating your social media accounts regularly may not always be enough to keep your target audience interested. To reinforce your social marketing tactics, Wishpond has various contest tools that let you host sweepstakes, polls, hashtag contests, and more.
- Intuitive Landing Page Editor. Maximize lead generation by creating interesting landing pages. Offering an intuitive landing page editor, Wishpond lets you make mobile-ready sites that you may publish anywhere. It is also equipped with real-time analytics to help you monitor your site’s progress.
- Great Lead Segmentation. Getting insight into your leads shouldn’t be a hassle. With Wishpond’s lead segmentation, scoring, and analytics, you can determine which prospective clients you should be focusing on as well as measure your progress as accurately as possible.
