When it comes to email marketing, CRM and automation play a vital role. Marketers who focus on automating repetitive tasks experience significantly increased productivity and a high return on investment (ROI).
To obtain numerous advantages from email marketing, marketers require the appropriate CRM platform.
Today, our focus is on CRM tools that include the functionality of email marketing.
If you go through all the CRM platforms with email marketing functionality, you may become overwhelmed with information. To save you time, we have gathered the top tools for you. Before we proceed to the list, let’s begin with a quick explanation of email automation and CRM email marketing. Let’s get started!
What is email automation?
Email automation involves the sending of emails at certain times or when specific actions are taken. Regardless of the aim of your email campaign, whether it is to cultivate potential customers, provide blog updates, or send personalized birthday greetings, email automation guarantees that your campaign remains pertinent and effective.
Email automation is distinct from email blasts or broadcast messages sent to subscribers manually, as it is initiated by a specific action taken by the subscriber. Utilizing email automation allows you to stay connected with your subscribers and enhance engagement by providing timely responses.
Examples such as a welcome email or an abandoned cart email can be used to illustrate email automation. By utilizing email automation, repetitive tasks can be eliminated from your list of things to do. The beauty of email automation lies in the fact that once it is established, minimal effort is required to ensure its continuous operation.
There are 6 statistics that indicate the efficiency of email automation.
- Automated emails have 70.5% higher open rates than generic emails.
- Companies that use email automation software are 2X more effective in lead generation than those that use only blast email software.
- Automated outreach and follow-up emails, can increase reply rates by 250%.
- Nurturing leads with automated emails, increases revenue generated by 10% or more.
- Personalized automated email messages see 46% higher open rates compared to traditional marketing messages.
- 55% of e-commerce marketers use software for email marketing automation. (Emailmonday)
CRM is an integral part of the picture when it comes to the effectiveness of email automation.
What is CRM email marketing?
CRM is a technique employed to handle a company’s engagements with leads and customers by utilizing CRM software to streamline and harmonize sales and marketing activities.
CRM email marketing utilizes both customer relationship management software and email marketing to enhance personalization and foster direct communication with customers and prospective clients. Essentially, the approach of CRM email marketing is centered around the individual recipient of the email, rather than targeting a broad audience.
With CRM email marketing, businesses have the ability to customize every message, understand customer purchasing patterns, and even predict their future purchases. Pretty amazing, right?
What is the best email marketing service with CRM?
Below is a list of the top CRMs that possess email marketing capabilities.
- Brevo
Brevo enables businesses to establish and enhance relationships through the utilization of email campaigns, transactional emails, and advanced email automation.
The software includes email automation features that allow you to personalize workflows, efficiently handle your contact list, and send emails depending on page visits.
Brevo allows you to resend campaigns to contacts who did not open them initially. It also provides advanced functionality for email marketing, such as send-time optimization. With this feature, an algorithm is utilized to identify the optimum time for sending your email newsletters, which proves beneficial in boosting email open rates.
Brevo offers 40+ email templates and 8 automation blueprints to enhance your workflow. Integration of Brevo with CMS platforms, eCommerce tools, and other business apps is simple and convenient.
Pricing for Brevo is being approached with careful consideration, ensuring each step is thought through thoroughly. No additional information will be added and no existing information will be removed.
The free plan they offer includes unlimited contacts and allows for 300 emails each day. To access additional features such as AB testing and advanced statistics, pricing begins at $25 per month for 20,000 emails.
- ActiveCampaign
ActiveCampaign is a marketing automation platform that includes a CRM. It allows for automating email marketing campaigns and contact management, as well as optimizing post-sale processes. With over 150,000 businesses worldwide, the ActiveCampaign platform is widely used.
ActiveCampaign stands out from its competitors due to its unique blend of intelligent features, encompassing email and messaging integrated with marketing automation capabilities, along with a built-in CRM that incorporates sales automation.
By tracking various marketing channels, the platform also monitors activities across multiple touchpoints. It is now your responsibility to establish multichannel marketing workflows and automate follow-up sequences.
ActiveCampaign is compatible with more than 870 apps that cover a range of functionalities, such as analytics, landing page builders, and accounting. This extensive integration includes popular platforms like Shopify, Unbounce, Thinkific, Jotform, Pipedrive, among numerous others.
In ActiveCampaign, you have the option to customize the content of emails for each individual contact by using conditional content. For example, you can show different images or sections of text in an email based on the specific web pages that the contact visits on your website.
When engaging in a sales promotion, utilize conditional content to exclusively show products that have been previously engaged with by the subscriber.
ActiveCampaign addresses the primary issue that most users encounter with marketing automation platforms, which is the visual automation campaign builder. Unlike some tools that lack a visual builder or possess overly complicated ones, ActiveCampaign directly confronts this problem. The intuitive and easy-to-understand drag-and-drop flowchart tool provided by ActiveCampaign enables users to create automation workflows seamlessly.
ActiveCampaign provides the option of split-testing to determine the most effective subject lines and email content.
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ActiveCampaign offers a 14-day free trial and provides various plans for marketing teams, sales teams, and bundles that include both marketing automation and sales CRM. The starting price for the Marketing Automation + Sales Bundle is $93/month, which includes 1000 contacts, 5 users, email marketing, CRM, site tracking, and reports.
- Benchmark Email
Benchmark Email is an email marketing platform that includes a lightweight CRM. It offers a drag-and-drop email editor, email templates, forms, landing pages, and automation tools. The tool stands out for its user-friendly interface and excellent customer support.
With the ability to integrate with over 1500 business tools including LiveChat, Stripo, Shopify, and WooCommerce, Benchmark Email offers a seamless experience. Additionally, their WordPress plugin simplifies the process of adding forms to your website, eliminating the need for code duplication.
Benchmark Email employs triggers to automatically send email sequences. For instance, upon a customer’s subscription to your email list, a welcome email is automatically dispatched. Moreover, the application provides various templates aimed at facilitating the process of converting subscribers into customers.
In addition, the tool is equipped with a simple customer relationship management system that comprises contact profiles containing data on email interactions.
Additional features include A/B testing, contact list management, real-time reports, polls, surveys, and social media integration, among others.
The pricing for Benchmark Email is to be rephrased step by step without adding or removing information, while maintaining the same meaning. Pricing for Benchmark Email.
The free plan includes 500 contacts and 3,500 emails per month, enabling you to create emails, design sign-up forms, and monitor email performance. For the Lite plan, which offers features like email scheduling, landing pages, and unlimited gallery storage, the pricing starts at $9.99/month for 500 contacts and 3500 emails.
- Keap (Infusionsoft)
Keap (formerly known as Infusionsoft) is a comprehensive CRM platform that offers robust automation features. It can be utilized for SMS, email, landing pages, and payments. With over 20 years of experience, Keap has successfully served more than 200,000 customers. Its ability to effectively organize customer data makes it highly favored by most users.
Keap enables you to generate and transform leads through the utilization of funnels, segment creation, and automation of marketing campaigns. Additionally, Keap is suitable for carrying out activities at the bottom stage of the funnel. Opt for customizable email templates to efficiently create follow-ups and improve payment processing speed. What sets Keap apart is its capability of consolidating all customer data into a single dashboard.
The Keap sales and marketing automation platform offers a robust selection of features that enable users to streamline their workflows and automate repetitive tasks. These features allow you to efficiently send reminders, develop drip email series, and promptly follow up with customers following their purchases using automation capabilities.
You can personalize all of these messages by using segmentation and automation conditions, which is the best part.
Additionally, Keap provides a robust dashboard for reporting and analytics. Various reports for sales, marketing, lead generation, and revenue are accessible. By visualizing these datasets, you can obtain valuable insights and effectively manage your operations.
Pricing for Keap.
To begin, you can take advantage of a 14-day trial period to evaluate the system. All paid subscriptions come with constant support, limitless emails, and access to personal coaching. The cost increases in correlation with the growth of your contact list.
- Engagebay
Engagebay offers an all-in-one business platform, which consists of four core offerings: CRM, marketing automation, helpdesk software, and live chat software. You have the option to either obtain the complete package or select specific functionalities based on your requirements. In this evaluation, our emphasis will be on the CRM and marketing automation features provided by Engagebay.
In 2018, they initiated their operations and currently boast a customer base exceeding 12,000. Their platform alleviates the necessity of employing various software for marketing, sales, and support, and grants numerous free features. Moreover, it facilitates a quick learning process and ensures a seamless transition from other tools.
Engagebay offers a free CRM that includes features such as workflow automation, targeted marketing, email templates, pipeline visualization, and automated data entry. By upgrading to the paid plan, you will gain additional capabilities such as multi-currency support, sales automation, contact management, and custom reports. Managing contact details, organizing them, and taking action on your data will be a straightforward process with Engagebay.
With marketing automation, you can automate tasks, emails, workflows, lead generation, and lead nurturing. Designing automation workflows is made easy with the drag-and-drop builder, where you can quickly set up powerful workflows by selecting and moving elements into the builder. Engagebay also offers predictive lead scoring and intelligent customer segmentation.
Pricing for Engagebay.
Engagebay offers a free plan that includes 500 contacts and 1000 emails. The pricing for their plans begins at $11.99 per month for 1000 contacts and 3000 emails. All of their plans come with email and chat support.
- Hubspot
When considering your selection, it is important to think step by step. HubSpot is a comprehensive CRM platform that incorporates marketing automation, CMS, and sales features. By using HubSpot, there is no requirement for third-party software. However, the cost can be high when your email list and requirements expand. Consequently, many users start seeking alternative options to HubSpot. Keep this in mind when making your decision.
Hubspot allows for the creation of integrated workflows, making it simple to utilize marketing automation. This includes email drip marketing automation, which enables the automation of email campaigns to direct potential customers through both the marketing and sales funnel.
One of the best aspects of HubSpot is its ability to automate numerous tasks. You can conveniently utilize the available workflow templates to efficiently handle large volumes of data, send emails, generate tasks, evaluate lead scores, and accomplish many other functions.
HubSpot also provides comprehensive analytics that enable you to track and obtain detailed reports on all your marketing channels and customer segments.
Pricing for Hubspot remains the same; without adding or removing any information, please rephrase the text by thinking step by step.
The free Hubspot plan allows you to store up to 1,000,000 contacts and send a maximum of 2,000 emails every month. If you opt for additional features like marketing, CRM, CMS, service, and operations tools, the pricing begins at $50 per month for 1000 contacts.
- Freshworks
Freshworks is a cloud-based software designed for various business functions and their CRM platform, Freshsales, is included. Established in 2010, Freshworks currently caters to over 50,000 customers globally.
Freshsales is a platform designed for medium-sized businesses that offers sales force automation. Its key strengths lie in its affordability and user-friendly interface.
With its customizability, the CRM can be tailored to suit your business and your customers’ buying journey. It enables the establishment of customized lifecycle stages and the creation of email automation to automatically nurture leads. Freshsales is particularly suitable for international sales teams as it offers support for 10 languages and over 150 currencies.
You can use automation features such as workflows, sales sequences, task management, and auto-assignment rules. By using these features, leads will be assigned to salespeople automatically, and you’ll receive reminders for tasks and appointments, enabling you to close deals more efficiently.
The pricing of Freshsales entails thinking step by step
Freshsales offers free access to its platform for up to 100 contacts. For customers who require more services, the pricing begins at $15 per month, providing the ability to send 750 emails per day.
- Pipedrive
Pipedrive is a powerful sales CRM tool that is easy to use. It aids businesses in planning sales campaigns, creating customer relationships through email marketing, monitoring sales performance, predicting sales, and generating reports. Reduce manual work by automating repetitive tasks using workflows.
Pipedrive’s Campaigns, which is their email marketing software, shares the same simplicity and intuitiveness as their CRM. Users can easily create templates using the drag-and-drop editor and effortlessly send campaigns. Additionally, there are over 40 professionally-designed templates available. Campaigns also include segmentation and analytics features, and it integrates seamlessly with the CRM.
They have more than 250 integrations available for landing page builders, marketing platforms, email marketing tools, scheduling apps, and lead generation software. Getting started is made easy by the user-friendly interface. Additionally, being awarded the top CRM for small businesses in 2022 added another achievement to their record.
The app is accessible in 19 languages and can be found on iOS and Android for salespeople who are frequently relocating. The app includes features such as caller id, call tracking, search functionality, and an organizing tool.
The pricing of Pipedrive:
New users can test all features with a 14-day free trial. The cost for the essential plan is $9.90 per month and includes 3000 active deals, customizable pipelines, 30 custom fields, 5 reports, and contact management. Additionally, there is an add-on feature called Campaigns by Pipedrive, which costs $16 per month and allows for 1000 contacts.
- Zoho CRM
Zoho CRM, which is ideal for small to mid-sized businesses, serves as an email marketing CRM. It is most effective for managing leads, automating workflows, and executing marketing automation. Zoho’s customer base spans across 180 countries and consists of 250,000 customers. Additionally, it supports 28 languages.
Using Zoho’s sales automation features, you can easily manage and successfully finalize deals. Begin by utilizing Zoho at the initial stage of the sales process to gather and assess potential leads. Additionally, establish automated processes to send nurturing emails to leads and monitor their engagement using analytics. By leveraging Zoho’s deal management capabilities, you can keep track of where customers are in their purchasing journey and allow your sales representatives to initiate contact accordingly.
With Google Ads integration, you can benefit from useful features such as customer segmentation for the purpose of precise and targeted campaigns. Additionally, you can compare sales against your campaigns to assess their effectiveness and identify areas for improvement.
Zoho CRM Pricing can be better understood by thinking methodically about each step.
Zoho CRM provides a free plan and also provides 15-day free trials for their paid plans. The pricing begins at €14/month for each user, granting 100 emails.
More Email Marketing Software of 2023
Mailchimp, when considering each step carefully, come up with a new arrangement of words that conveys the same meaning without adding or removing any information.
Mailchimp is considered the top choice for email marketing software because it provides the necessary features for most businesses in a user-friendly manner. Businesses can conveniently schedule campaigns, conduct A/B testing for copy, and receive comprehensive reports containing various metrics such as open rates, click-through rates, and unsubscribe rates. Additionally, Mailchimp offers the most generous free-forever plans among the software options we examined.
Advantages
- Free-forever plan (up to 500 contacts)
- Easy to build and customize campaigns
- Clear reporting that helps optimize future sends
- Integrates with hundreds of software platforms
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- Pricey for larger contact lists (more than 150k subscribers)
- Very limited phone support
- Not designed for advanced marketing teams
Mailchimp offers a free plan that allows users to have up to 500 contacts and send up to 2,500 emails per month. The platform is known for its user-friendly interface, including drag-and-drop features for email customization.
In addition to the free plan, there are three paid plans available. The cost of these plans depends on the number of subscribers you have. Nonprofits receive a 15% discount.
- Essentials: $13+ per month
- Standard: $20+ per month
- Premium: $350+ per month
If you are a business seeking a straightforward method to send emails to customers, Mailchimp is the ideal tool. It offers a user-friendly email editor, and by upgrading to the first paid plan, you gain access to more sophisticated features like A/B testing and multi-step journeys. Additionally, the user-friendly reporting makes it simple to evaluate the effectiveness of your emails, including metrics such as open rates and click-throughs, allowing business owners to determine reader engagement with the content.
Please rephrase the text below while maintaining the same meaning, thinking step by step. Do not add new information and do not remove any information. “MailerLite”
MailerLite has a clean and streamlined look because simplicity is at the heart of the company’s mission. It is the easiest email marketing software to use due to its drag-and-drop interface, making it fun and intuitive to create the design you desire.
Here are the advantages.
- Drag-and-drop interface makes it easy to design emails
- Free plan for up to 1,000 contacts
- Email support
- Lots of email templates to choose from
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- Doesn’t include CRM functionalities (Though it allows for integration)
- Limited integrations
- Need to provide a lot of company information to get an account set up
MailerLite’s user-friendly platform stands out from the rest, making it the top choice for ease of use. In case of any issues, email support is available to address questions and help resolve problems.
The free-forever plan provided includes 1,000 subscribers and 12,000 email sends.
If you require additional bandwidth or desire more advanced features such as the removal of MailerLite branding, you can opt for a paid plan. The cost of the plan is determined by the number of subscribers you have. Payment can be made either on a monthly or annual basis, with an annual plan offering a 15% discount. Nonprofits are also eligible for a 30% discount.
The cost is broken down as follows:
- Up to 1,000 contacts: $10 per month
- 1,001 to 2,500 contacts: $17 per month
- 2,501 to 5,000 contacts: $32 per month
- 5,001 to 10,000 contacts: $54 per month
MailerLite is ideal for businesses seeking a simplified approach to email marketing that can be easily grasped within a few days, rather than months. It offers all the necessary components for email marketing, without overwhelming the system with complex features.
Rearrange your thoughts and rephrase the following text, while keeping the same meaning. Do not introduce new information and do not omit any information. “Moosend”
Moosend stands out as the most cost-effective choice due to its lower-priced paid plans compared to others in the market. Additionally, you have the flexibility to pay based on either the number of subscribers or the number of emails sent, depending on whichever option is more economical for you. Moreover, Moosend provides user-friendly tools that simplify the process of creating appealing and timely emails for your audience.
Advantages
- Lowest plan costs
- Option to pay only when you send emails
- Easy to customize templates or use one from the template library
Consequently, it is important for organizations to develop a strategic plan that aligns with their overall objectives and goals in order to effectively and efficiently achieve success, as this will allow them to prioritize and allocate resources, make informed decisions, and evaluate progress.
- Can’t send emails from a Gmail or Hotmail address
- Less-sophisticated user interface
- Limited integrations
Moosend offers users the option to choose how they want to be billed, either by subscribers or by email, making it a cost-effective platform. Additionally, phone support is included to assist users who encounter difficulties while customizing the ample templates available.
Moosend provides a Pro Plan and an Enterprise plan with pricing levels. For the Enterprise plan pricing, it is necessary to reach out to Moosend directly. The Pro Plan cost is based on the number of subscribers. The following figures represent the monthly payment, but an annual billing will grant a 20% discount. Additionally, nonprofits are eligible for a 25% discount.
The available plans consist of the first six tiers.
- 0 to 500 subscribers: $9 per month
- 501 to 1,000 subscribers: $16 per month
- 1,001 to 2,000 subscribers: $24 per month
- 2,001 to 3,000 subscribers: $32 per month
- 3,001 to 5,000 subscribers: $48 per month
- 5,001 to 8,000 subscribers: $64 per month
Moosend offers the option to pay for emails sent, referred to as credits, which includes unlimited subscribers. With $1, you will receive 1,000 credits, equivalent to 1,000 email sends.
You receive the same features as the Pro Plan, such as landing pages and transactional emails, with this option.
Moosend, being one of the most economical email marketing tools available, is also sufficiently powerful to meet the requirements of most small business email marketing campaigns. It has been chosen as the most affordable option because it offers the flexibility to pay based on either the number of subscribers or the number of emails sent, allowing businesses to opt for the most cost-effective choice.
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Drip stands out as the top choice for e-commerce businesses when it comes to email marketing software due to its integration of sophisticated workflows and advanced list segmentation. This powerful combination enables subscribers to receive personalized emails that are triggered by their shopping behaviors on your site. Additionally, they will receive timely follow-ups based on their interactions with your emails.
Pros of thinking step by step
- Simple yet powerful drip campaigns
- Easy to set up and use
- Excellent customer support
- Sophisticated contact list segmentation
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- Lacks a few key integrations
- No drag-and-drop functionality for designing templates
- Very limited support options.
Drip, the best email marketing software for e-commerce companies, is designed to enhance the online shopping experience for users. Its user support is readily accessible to assist with the setup and utilization of the service. One notable feature we appreciate is the ability to segment lists, ensuring that users receive optimal website and email alerts.
Drip offers a 14-day free trial and a single plan with pricing options that vary from $39 to $1,899 per month based on the number of contacts in your account. Here are some examples of the price ranges:
- 2,500 contacts: $39 per month
- 10,000 contacts: $154 per month
- 170,000 contacts: $1,899 per month
For costs exceeding the specified number of contacts, it is advisable to obtain specific details from the website. The tiered scale extends up to 170,000 contacts, priced at $1,899, beyond which custom enterprise pricing will be discussed upon contacting them.
Drip has been specifically created for e-commerce purposes, incorporating e-commerce best practices within its workflows, email templates, and lead generation forms. It offers advanced segmentation and customization features to enable precise targeting and enhance user engagement in your campaigns.
5 reasons why you need a CRM with email marketing
We have compiled this list of justifications to assist you in persuading your boss to make an investment in a CRM tool paired with email marketing.
- Email is an integral part of lead nurturing
To nurture leads effectively, consider using drip email campaigns, as they allow for highly targeted and timely delivery of email messages that help cultivate a relationship with subscribers.
If the messages are tailored to fit the different stages of the buyer’s journey, email automation eliminates the stress of the lead generation and nurturing process.
By automating the process, the lead can be provided with relevant information, thus enhancing the effectiveness of your lead nurturing process.
- Personalization at scale, with a twist
The reason why email automation works effectively is because it allows for personalized messages on a large scale.
Sending personalized articles and product recommendations to thousands of contacts manually is nearly impossible. However, using email marketing automation tools makes it a simple task. By creating custom fields and tags, you can easily send dynamic content. Alternatively, you can utilize traditional personalization techniques like inserting [first name] or [company name] into the email before sending it out.
Research has shown that personalizing your email subject line can lead to a 22% increase in email open rates, indicating that personalized emails are more likely to be opened.
- Increases efficiency and planning
The efficiency of sales and marketing teams is enhanced by email marketing CRM tools. When handling clients in various time zones, it is crucial to schedule emails. To ensure reaching subscribers at optimal times and maximizing ROI, being in their inbox’s top position is necessary.
In addition to timezone considerations, ensuring that you send emails at the appropriate time is crucial. Emails sent during specific hours may be overlooked, hence, to enhance efficiency, it is advisable to send emails when the recipient is more likely to receive them.
Based on the buyer persona, some automation platforms suggest the optimal sending frequency and content for emails, and even provide recommendations concerning the best times to send them.
- Cut costs and increase ROI
By utilizing an email marketing CRM tool, it is unnecessary to have large sales and marketing teams in order to carry out effective campaigns. The automation of email sending, contact segmentation, and task assignments releases your time for other activities.
By replacing a 30-person marketing team with just 5 individuals operating an automation tool, the task can be completed more quickly. The adoption of automated procedures not only diminishes the cost incurred on labor but also enhances the return on investment for email marketing.
- Improved analytics and reporting
With email marketing, a CRM provides you with reporting tools to thoroughly analyze your email campaigns. Without analytics, it becomes impossible to identify areas for improvement, resulting in aimless efforts.
Automation platforms offer more comprehensive data compared to basic email marketing tools. This includes features such as goal tracking, custom events, and conversion reports, which contribute to an enhanced comprehension of your overall email marketing performance.
Frequently Asked Questions
Can you explain what email marketing software is?
With email marketing software, users are able to generate, distribute, and monitor emails to their subscriber list. The utilization of software simplifies the process of creating visually appealing emails and provides access to important metrics like open rates and click-through rates. Moreover, sophisticated platforms enable the automation of email dispatches depending on user actions, thereby enhancing engagement by delivering personalized content aligned with their preferences.
Email marketing has shown to be a successful marketing tool for various industries. To illustrate, e-commerce stores can automatically send a reminder email to customers who leave items in their carts, urging them to complete the purchase. Similarly, SaaS products can prompt users to try out a product and determine the frequency of follow-ups based on the user’s response. Despite being a well-established technique, email marketing continues to demonstrate its effectiveness in industry reports.
How much does email marketing software cost?
Email marketing software usually offers different plans depending on the number of contacts you have. The pricing for the lowest-tier plan usually varies between free and $50 per month. Meanwhile, the highest-tier plan can amount to several thousand dollars per month. The majority of plans provide a minimum of a two-week free trial and grant discounts to users who opt for annual payment.
The amount you pay will vary based on the number of features you require and how actively you participate in email marketing. This is because most software pricing is determined by the number of emails in your database or the number of emails you send. As a result, it is crucial to closely monitor your activity to ensure your monthly expenses are not rising.
What is typically included in email marketing software?
The majority of email marketing software provides the ability to create email designs, import contacts, set up email campaigns, and track performance data. More advanced software allows for A/B testing different elements of emails, organizing contact lists based on interests, and automating emails based on contact interactions with marketing channels. Additionally, these software usually offer lead generation features such as incorporating lead forms on websites and creating landing pages to increase the number of subscribers in the database.
