Email marketing can be an affordable way to connect with your audience and generate sales. Many inexpensive email marketing services are available, each with their own pricing plans and features. You just need to find the right fit for your business.
We have compiled a list of the best and the cheapest options available to assist you.
The best cheap email marketing services to save you money
Brevo (formerly Sendinblue)
Brevo provides a variety of digital marketing tools, making it an ideal and affordable option for businesses of all sizes – from small ventures to ecommerce behemoths. Its assortment of features allows customization to align with individual requirements and financial constraints.
Brevo stands out from other email marketing services due to its focus on value; unlike others, it does not incur charges for storing your contacts but rather for the quantity of emails you send.
Furthermore, Brevo offers a comprehensive range of email features that cater to all the requirements of a business in one convenient location. Let us examine these features in detail.
An email editor that can be used by dragging and dropping items.
Brevo makes it easy to create stunning emails. The intuitive drag-and-drop editor allows for quick and straightforward professional email design. You can personalize your email content, upload your brand kit, and track performance without needing any technical expertise.
All Brevo plans, including the free plan, have access to their gallery of fully-responsive email templates.
The process of dividing the target audience into different groups based on specific criteria is known as audience segmentation.
With Brevo, you can effectively divide your contacts list into tailored audiences for email marketing campaigns using past subscriber behavior, stated interests via opt-in forms, and additional characteristics. This enables you to specifically target different subgroups within your audience, leading to improved open rates and click-through rates.
Personalizing emails, it is important to think step by step.
With Brevo, you have endless possibilities to customize your email content. You can personalize the content using various customer data, including personal attributes like name and city, as well as behavior attributes like last purchased item and applied discount. The outcome is improved customer experiences and campaign performance.
An email that is sent to an individual as a direct response to their specific action, usually involving a transaction or request.
Transactional Emails are a crucial component of customer communications for businesses, particularly in the fields of ecommerce and SaaS. They enable the sending of critical emails that are triggered by activities such as registrations, order confirmations, and password resets. What’s more, with Brevo, you can customize transactional emails with your brand and experience excellent rates of successful delivery.
is the use of software and technology to automate repetitive marketing tasks and workflows. It enables businesses to streamline their marketing activities, such as email marketing, social media posting, and customer segmentation, by using various automation tools and platforms. Marketing automation helps in saving time and effort by automating mundane tasks, increasing efficiency, and improving overall campaign performance.
With Marketing Automation, you can predict important moments in your customer journeys and activate predetermined actions effortlessly. You can send emails or SMS, modify contacts according to their actions, and generate various engagement lists. Allow Brevo to take care of the minor tasks while you concentrate on the larger perspective.
A/B testing is a process that involves testing two different versions of a webpage or app to determine which version performs better.
To determine what is most effective for your audience, you can utilize Brevo to conduct A/B tests on subject lines and email content. This will allow you to gauge whether plain text or image-rich emails are preferable, as well as whether a fun, punny subject line or a serious one is more successful. By examining the opening and conversion rates, you will gain insight into your audience’s preferences.
Subscription forms are to be thought about step by step.
Signup Forms are helpful for your email marketing efforts because they allow you to gather email addresses from potential leads. With Brevo, you have the ability to quickly generate your own branded signup forms and begin growing your email list within the platform. No additional tools are necessary. Furthermore, Signup Forms enable you to gather various types of customer data that can be used for targeted segmentation in the future.
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Brevo simplifies the process of achieving CCPA, CPA, and GDPR compliance. By easily incorporating double opt-ins or email preference checkboxes into Signup Forms, you can efficiently handle subscribers based on the permissions they grant. This not only keeps you legally compliant but also improves the deliverability of your emails.
When selecting bulk mail software, make sure to choose one that prioritizes both the privacy of your contacts and the reputation of the sender.
Additional features of Brevo
Brevo offers not only a comprehensive email marketing service but also provides you with:
- SMS marketing
- WhatsApp marketing
- AI subject line generator
- Live chat
- Landing page builder
- Sales CRM
- Integrations with ecommerce platforms, social media, and more
- Customer support in six languages
Brevo, being one of the most affordable email marketing platforms available, offers numerous digital marketing tools.
HubSpot
HubSpot is favored by professionals and startups as an email marketing solution. It integrates marketing automation tools and provides a generous amount of free email allowances suitable for various marketing strategies.
To access email, subscription forms, and live chat, the Marketing Hub product is required and is available at a starting price of $45/month for 1,000 contacts. If you require additional CRM features, you can opt for the CRM Suite at different pricing.
Mailchimp
Mailchimp is known as the primary choice for email marketing service providers among beginners, although it comes at a cost. Its user-friendly interface enables users to establish campaigns, label subscribers, and design automated workflows.
Mailchimp provides a free plan that can accommodate up to 500 contacts and allows for sending 500 emails per day (with a maximum of 1,000 emails per month). However, to access the complete set of email marketing features, advanced audience insights, custom branding, and numerous templates, a higher-priced tier is available.
Constant Contact
Constant Contact offers a drag-and-drop email builder that simplifies the process of creating and customizing professional-looking emails. Additionally, it includes an automations feature that enables the creation of trigger-based email series to effectively engage with subscribers. Moreover, it provides the capability to import subscribers from external lists and incorporates a transactional email element, making it an advantageous choice for ecommerce brands.
Constant Contact offers a paid plan at a starting price of $9.99 per month, which includes basic email features and caters to 500 contacts.
ConvertKit
ConvertKit is focused on assisting creatives and bloggers in reaching and developing connections with their audiences. The platform offers a growing variety of email templates and landing page designs that are tailored to maximize conversions.
With its visual workflows, the dashboard facilitates the user-friendly navigation of trigger-based campaigns. Although a free plan is available for up to 300 subscribers, it does not include automated sequences and funnels. To utilize these features, you must upgrade to the next plan, starting at $15 per month for 300 subscribers.
MailerLite
Despite being inexpensive, MailerLite provides a comprehensive package for email marketing. This tool assists throughout various stages, such as creating and dispatching emails and designing landing pages for potential recipients.
The following are the main characteristics:
- Design emails using an intuitive drag-and-drop email builder that requires no coding experience
- Gather subscribers through different types of signup forms, landing pages, or on social media
- Automate your email campaigns, and create customized workflows
- Track your engagement, open rates, click-through rates, and unsubscribes using easy-to-understand analytics reports in real-time
- Easily build pop-ups and landing pages to gather subscribers and turn them into customers ready to take out their credit cards
The pricing for MailerLite.
When considering cost, MailerLite simplifies things by offering plans that include the same features and allow for unlimited emails per month.
The sole distinction among tiers lies in the number of subscribers permitted.
With the free plan, you can have a maximum of 1,000 subscribers and send a maximum of 12,000 emails every month. Moving to the next tier, you still have 1,000 subscribers and there is no longer a limit on the number of emails you can send. It also allows access to three users instead of just one user on the free plan. All of these features are available for only $9.00 per month.
If you are looking for a good option, MailerLite would be a suitable choice.
Overall, MailerLite is considered to be one of the top choices due to its excellent features and comprehensive offering.
The cost is kept low by providing ample assistance in email creation, list management, and campaign automation. Additionally, there are webinars available to educate on certain aspects of email marketing.
If you are a blogger and want a tool to help you design pop-ups and landing pages for attracting subscribers and directing email recipients, this is an excellent choice.
GetResponse
GetResponse provides a comprehensive range of tools for sending out one-time broadcasts and developing ongoing email campaigns. It includes readily available autoresponders, templates for trigger-based emails, robust segmentation features, and professionally designed templates to guarantee visually appealing and captivating emails.
To start with, you have the option to try a 30-day free trial. The forever-free plan provides basic email features and allows for up to 500 contacts. Following that, the least expensive plan begins at $19 per month.
SendGrid
A few of the tools we have presented until now concentrate on simplifying and streamlining the process of email marketing.
On the contrary, if you want maximum control over the process, SendGrid is the perfect choice. It allows for extensive customization and adjustments, both in your individual emails and your overall campaigns.
Key characteristics:
- Create emails using a drag-and-drop email editor, pure HTML, or a combination of the two
- Select from a library of responsive email templates
- Build customized campaigns and workflows, and use it as your marketing automation tool
- Segment your list, personalize emails, and do your list management effectively
- Send your ecommerce emails through SendGrid (WooCommerce, Shopify, Salesforce, etc.)
- Perform tests and measure analytics, in order to perfect your future campaigns
Pricing for SendGrid:
If you are interested in trying SendGrid, they offer a free plan with most primary features, although it has a limited sending allowance of only 100 emails per day. The next tier is the pro plan which costs $19.95 per month and allows you to send up to 50,000 emails per month. Additionally, if you are looking for enterprise plans, you can also check out Mailjet.
If you’re looking for a good option, SendGrid is recommended.
If you send a large number of emails each month, even though SendGrid is one of the most affordable email marketing software tools, it can become expensive.
SendGrid is a solid choice for developers due to its custom API and good customer support. It is particularly suitable for smaller businesses and startups that do not require a high volume of emails but still desire a wide range of features and customization options.
Aweber
With Aweber’s AI-powered design assistant, you can quickly create stunning and customized emails. The platform includes a drag-and-drop template builder and landing page editor that ensure your content fits your brand. Additionally, it offers powerful automation capabilities and a campaign marketplace where you can import successful campaigns to serve as a reference for your own.
The free plan covers a maximum of 500 subscribers, beyond which prices begin at $19.99 per month.
Moosend
Moosend is a cost-effective email marketing service that provides all the necessary features for creating attractive and effective campaigns. It enables you to produce branded landing pages by utilizing pre-designed templates for inspiration, send automated emails depending on subscriber actions, and leverage the ecommerce AI feature to boost sales.
Instead of offering a free plan, Moosend now provides a 30-day free trial that encompasses most features and functionalities of the platform. However, during the free trial, sending transactional emails is not permitted. Paid plans begin at $9 per month for 500 contacts.
Omnisend
Omnisend is a cost-effective email marketing tool suitable for both small and established businesses. Specifically designed for ecommerce websites, it is especially relevant if you own an online shop.
If you are in the early stages and unable to afford an email marketing tool, the free plan provides satisfactory offers for your needs.
With Omnisend, you have access to a drag-and-drop editor that allows you to create your emails by utilizing a diverse range of ecommerce email templates. Additionally, you have the ability to conduct A/B testing, use popups and signup forms, employ unlimited segmentation, and utilize several other relevant features.
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- A library of pre-made templates and layouts for ecommerce. They include templates built for specific events like Mother’s Day, Valentine’s Day, Easter, etc.
- Pre-built automations and workflows
- Unlimited segmentation to address specific messages to targeted groups of people
- Popups and signup forms
- Insightful sales and performance reports
- A/B testing
- 24/7 email and live chat support
- Integration with all the popular ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Wix
- SMS, MMS, and web push notification campaigns available
The pricing of Omnisend:
With Omnisend, all pricing plans include all available features. The distinction between the plans lies in the quantity of emails, SMS, web push notifications, and contacts provided per month.
The pricing depends on the number of people you intend to send emails to within a month. To illustrate, provided below are the prices for sending emails to a maximum of 500 individuals.
- Free: 250 contacts, 500 emails, 60 SMS, and 500 web push.
- Standard – $16/month: 500 contacts, 6000 emails, 60 SMS, and unlimited web push. In this plan, you also get a customer success manager from $400.
- Pro – $59/month: 500 contacts, unlimited emails, 3933 SMS, and unlimited web push. In this plan, you also get advanced reporting, priority support, and customer success manager from $400.
The prices for up to 3000 people begin at $40 per month, and the quantity of contacts, emails, and SMS increases. It is worth noting that the free plan includes the same benefits, regardless of the target audience.
Omnisend is a viable choice if…
If you own an online store, whether it is small or large, this tool is ideal for you. This is due to its pre-made templates and specialized features designed for ecommerce, eliminating the need for you to create them from the beginning.
If you have a large ecommerce business, you can find affordable prices. What’s great is that if you are new to the online market, you have the option to choose the free plan, which provides enough features for your online store to gain traction.
SendPulse
SendPulse is a marketing platform with multiple channels, which also offers an affordable service for email marketing. It provides a drag-and-drop email editor for creating branded newsletters, along with automation and personalization tools to facilitate seamless and effective communication with your subscribers.
The free plan allows saving up to 500 subscribers, but its features are limited. Alternatively, paid plans begin at a highly affordable price of $8 per month.
Cakemail
Small business owners should consider searching for an inexpensive email marketing tool tailored to their specific needs, such as Cakemail, which is designed specifically for small businesses.
It is one of the most affordable email marketing software options available and offers several beneficial time-saving features.
Key characteristics:
- Build email newsletters quickly, by making a few simple customizations to professional templates
- Create and reuse your own templates, and add in your business’ branding
- Divide your email list into targeted groups, and send different messages to each
The pricing of Cakemail
Cakemail provides various pricing tiers depending on the number of contacts desired for your list.
For just $8 per month, the most affordable plan covers a maximum of 500 contacts, and the following tier permits up to 1,000 contacts for $10 per month.
These plans encompass all the features of the platform, like customizable templates, automation workflows, and detailed analytics. Yet, specific advanced features such as dedicated sending IP, A/B testing, and phone support can be obtained at an extra expense of $13 per month. If you are uncertain about immediately subscribing to a paid plan, Cakemail also provides a free trial period of 30 days. This allows you to evaluate their service before finalizing your decision.
If you are looking for a good option, Cakemail is worth considering.
If you desire a straightforward and efficient choice, Cakemail can be a great option.
Although it does not have all the advanced email automation features that other services may provide, it simplifies the process of managing your list and creating email campaigns with ease and convenience.
For small businesses that do not require advanced features for lead generation, but simply need to select recipients, include subject lines, compose their message, and send it, this is a reliable choice.
Sendy
Lastly, we will consider an alternative option that is distinct from the email marketing service providers we have discussed. All of the five inexpensive email marketing solutions mentioned thus far operate as “software as a service” (SaaS) tools, which means you must pay a monthly fee to continue using the service.
Unlike WordPress, Sendy is a self-hosted application that can be installed on your server. By utilizing Amazon’s cloud-based Simple Email Service (SES), Sendy allows you to send emails.
The key features are:
- Send unlimited emails through Amazon SES
- Set up automated emails, which will be sent in response to specific triggers
- Segment your subscriber list, and send targeted emails to particular audiences
- Store custom information about your subscribers, and use it to personalize messages as needed
- View detailed analytics reports on your campaign metrics
The pricing of Sendy is as follows:
To acquire the Sendy software, you will be charged a one-time fee of $69, and subsequently, there will be no recurring charges to utilize the Sendy software.
In order to send emails through Sendy, you must also register for the Amazon SES service. This service remains affordable, with a cost of only $1 for every 10,000 emails sent.
Sendy is a favorable choice if…
If you need to send bulk emails, Sendy is the best budget-conscious choice on our list because it is the cheapest email marketing software in the long run.
Because you have the freedom to use the software in any way you choose, it provides a significant amount of control and versatility, without being tied to any specific service.
This option, however, is not ideal for beginners and may require some effort to set up and start using. As a result, having someone with technical skills available to help with the initial setup of Sendy may be necessary.
