We are presenting the best PPC management software that can enhance the success rate of your paid marketing campaigns.
PPC (pay-per-click) advertising is the optimal selection for paid digital marketing. Nonetheless, the execution of such a marketing endeavor can be intimidating due to the requirement of handling numerous elements. At times, multiple teams are hired by marketing agencies to oversee a sole PPC project.
One way to significantly reduce the amount of workforce and cost associated with PPC campaigns is to acquire PPC management software.
In this article, you will be introduced to the fundamentals of pay-per-click advertising and reliable PPC management software that has been proven effective for digital marketing campaigns.
What Is PPC
The internet advertising model is commonly referred to as pay-per-click (PPC). Advertisers are able to place ads on advertising spots through ad service providers such as Microsoft Ads, Google Ads, and others.
The advertisements are primarily located on search engine results pages, websites, social media platforms, video-sharing sites, and similar platforms.
The advertising agency pays service providers when a customer clicks on the ad and goes to the advertiser’s landing page. Then, the ad spot owners receive a share of the revenue from these service providers.
Digital marketers always bid on target keywords on advertisement bidding platforms in order to place ads, making it a convenient source of revenue for those engaged in website and content creation.
What Is PPC Management?
PPC management involves overseeing your pay-per-click advertising strategy and spending in a systematic manner. It enables marketing managers to effectively manage and optimize multiple PPC campaigns by closely monitoring every aspect. The ultimate goal is to prevent unnecessary spending and enhance the return on investment (ROI).
The primary tasks of PPC management include the following steps:
- Keyword research
- Competitor’s ad and keyword analysis
- Participating in search keyword bids and placing bids
- Ad copy, graphics, or video creation
- Optimization of ad media assets
- Publishing ads
- Monitoring PPC campaign performance
- Learning from past performance and optimizing the future one
In the past, companies used to employ digital marketing agencies to handle their PPC campaigns. These agencies would bring on board several PPC specialists or Google Ads professionals to oversee the management of PPC campaigns for their clients.
Currently, advanced web applications exist which have the ability to handle every aspect of a pay-per-click advertising campaign. Your only task is to assume the position of a supervisor and oversee the process.
Firstly, examine the advantages of PPC and its practical applications in business. Subsequently, learn about leveraging PPC management software to gain a competitive advantage over your rivals.
Pros of PPC Advertising
- PPC ads are targeted texts and visuals relating to the keyword that your audience has just searched on Bing or Google. Hence, it can likely take the customer to your landing page more than any other organic marketing technique.
- Since your customer has clicked on the PPC ad, there is a better chance that they will evaluate multiple related products on your website, add some to the cart, or even buy one if your product is truly beneficial and attractive.
- With PPC ads, your digital marketing budget goes to the right place, from which you can see increased conversion in the form of leads and buys.
- If you need to sell your online media assets like websites, social media pages, YouTube channels, etc., you can run PPC campaigns to boost your sudden traffic and attract buyers.
- PPC can help you find the right direction for your organic marketing strategy, like SEO. You can run brief PPC campaigns for a set of keywords. Analyze the campaign data to decide if the keywords are good for long-term SEO and content creation investments.
How Can PPC Help Businesses?
The promotion of a brand.
If you are a new business in an industry that is dominated by major players, your chances of promoting your brand through organic marketing are reduced. To enhance recognition and drive traffic to your website, it is necessary to run PPC advertising campaigns for a few months.
#2. Improve the ranking of content by following a systematic thought process, without introducing new information or omitting any existing details.
Even if you create incredible content that genuinely benefits your audience, ranking your business’s website on Google SERP will be challenging. Google will face obstacles in promoting your content due to the presence of well-established businesses that have already achieved considerable authority.
By thinking in a systematic manner, you can rephrase the given text while keeping the same meaning: PPC has the capability to instantly enhance website traffic for your business and exert an impact on the ranking of your content by the Google search engine.
Step 3: Enhance Sales
If businesses want to rapidly increase sales and are willing to forego immediate profits for a certain period of time, aggressive PPC can be beneficial. Once a solid position is established in the market and customers show satisfaction with the offered services or products, the PPC budget can be decreased.
How Do PPC Management Tools Benefit the Marketers?
If you are a business or agency whose revenue depends on pay-per-click advertising campaigns, it is essential to understand why you require PPC management software.
#1. Minimize expenses associated with operating PPC campaigns.
If you are a self-employed business and decide to hire a few specialists in Google Ads for running PPC campaigns, your capital expenditure will experience a significant rise.
Irrespective of the outcome of the campaign, if you delegate the marketing campaign to an agency, they will receive a premium from you.
One approach is to utilize PPC management software and engage a lone Google Ads specialist, or alternatively, handle the entire task independently and achieve significant savings.
Step 1: Enhance the level of control over marketing campaigns.
In a marketing agency, there is a lack of collaboration and increased separation of work as everyone involved in various campaigns operates independently. As the agency manager or owner, it is necessary for you to individually communicate with each team member to ensure that all the PPC campaigns are progressing as intended.
Utilize the mentioned PPC management software to oversee all client projects conveniently within a single application.
#3. Safety and the protection of sensitive information are of utmost importance.
If you are unwilling to outsource your PPC campaigns in order to keep business secrets from being leaked, you have the option to subscribe to any of the tools listed below and run PPC campaigns without revealing business secrets to a third party.
List of Top PPC Tools
- Optimizely
Optimizely, a digital marketing software, is considered one of the top PPC optimization tools. It enables individuals in marketing and product roles to experiment, test different digital strategies, and optimize campaign performance. Whether new or experienced in the field, this platform is ideal and offers a good assortment of performance testing tools.
- SEMrush
SEMrush is a tool for SEO and managing online visibility that can also be utilized to gather significant research data about competitors. It includes various pay-per-click features, like budget and campaign management, social media monitoring, and keyword tracking, making it among the most valuable PPC management tools on our list.
- Optmyzr
Optmyzr allows teams to manage and review multiple Google Ads accounts with significant expenses in one platform by providing a range of helpful suggestions on format, ads, budget, keywords, reports, and more. By utilizing gathered data and relevant patterns, Optmyzr enables marketers to save time by avoiding tedious and time-consuming tasks.
- Opteo
Opteo is a PPC marketing tool for managing AdWords that enables the automation of multiple tasks and provides research-backed recommendations and account monitoring. Similar to Optmyzr, this tool offers several optimization features for PPC, Google Ads, and SEM, along with real-time alerts and one-click improvement systems.
- Google Ads
Google Ads and its free counterpart Google Ads Editor are crucial tools for PPC advertising. The former is indispensable for launching different search and display ads, while the latter allows for managing campaigns on multiple accounts simultaneously and performing bulk edits and optimizations.
- SpyFu
This research tool for PPC is included in this list because it can assist you in improving your campaigns by offering typical pay-per-click features (such as keyword suggestions), along with additional marketing solutions that are typically not available. Adding SpyFu to your arsenal is beneficial if you want to discreetly monitor your competitors and leverage this information for your benefit.
- SE Ranking
With its comprehensive features, this SEO platform offers a highly useful PPC research tool that provides in-depth insights on your competitors, including details about their paid ads and keywords, monthly click counts, and budget. You can compare, rank, and analyze all your checks with each other.
- AgencyAnalytics
This PPC analytics tool is a great example that can save you a lot of time. It provides scheduled reports, in-depth campaign performance analytics, website audit management, multiple channel integrations, and an impressive enterprise marketing dashboard. Its main feature is the ability to extract data from multiple networks.
- Google Analytics
Google Analytics is another tool added by Google to enhance PPC analysis. It enables you to track the traffic and performance of your website and Google Ad campaigns. The structure of this platform is well-organized and allows you to filter and view the acquisition information of each campaign, such as clicks, cost, sessions, and CPC.
- AdEspresso
AdEspresso collaborates with Google Ads, Facebook (Meta), and Instagram to assist in the simultaneous management of your campaigns across these platforms using a variety of resources. The setup process is simple, and utilizing visually appealing designs from Canva adds an extra boost.
- Twilio
Twilio is a cloud communication platform that offers PPC tracking tools. With Twilio, you can track and record phone numbers and calls, as well as manage your texts and emails. Additionally, it provides analytics to enhance the process of setting up your PPC campaign.
- Adalysis
Adalysis is a highly effective solution for all your optimization needs in pay-per-click recommendations. It has the capability to check and fix keywords and broken links, while also providing valuable insights. By using Adalysis, even when dealing with thousands of ad tests, they can all be automated seamlessly.
- Adzooma
Adzooma’s goal is to simplify PPC Optimization for regular marketers. Consequently, this platform enables you to handle and improve Facebook, Google, and Microsoft Ads from a single online platform. The advantage of using this tool is that it enables you to concentrate on strategy while maintaining complete control at the same time.
The platform’s highlighted features are as follows:
- Innovative rule-based campaign automation
- Promptly pause underperforming ads to prevent spending leakage
- Create personalized PPC reports instantly and save them as templates
- Speed up the ad creation process by fixing spelling mistakes
- Design and launch professional-grade search campaigns
- 24/7 Landing page monitoring for zero downtime
- AI analysis of the campaign to evaluate the success
- Account monitoring to always keep you in the loop
To utilize this tool, follow these steps in order. First, create an account with Adzooma and establish connections with your Google, Facebook, and Microsoft Ads accounts. Once that is done, proceed to optimize your campaigns and achieve the desired return on investment from your advertisements.
- ZonTools
ZonTools is an option for marketers seeking an automated PPC application that effectively utilizes AI to maximize sales and minimize ad spending.
This tool is designed to optimize your PPC campaigns, resulting in lower ACoS and saving your valuable time. If you desire greater control and customization options, this tool is for you. By utilizing an open algorithm, you can effectively track any data to outperform your competitors.
ZonTools utilizes a powerful optimization engine that relies on data-driven keyword strategies. It consistently tracks PPC campaigns and assigns additional funds to keywords and ASINs that yield higher conversions.
By automating campaign management using this software, the amount of manual tasks you have to do is decreased. Additionally, the tool includes an intelligent bidding engine that can adjust your target bids in order to improve ROI. Furthermore, its robust AI consistently enhances advertisements in your campaigns to maximize sales.
ZonTools enables you to reach a global audience with your ads, allowing you to sell across all Amazon marketplaces. Additionally, marketers can conveniently manage multiple Amazon seller accounts using just one ZonTools account.
