Online marketing tools are abundant and varied, with some being costly and challenging to employ. They serve as the unseen bedrock of a robust marketing plan.
If you own a small business, the expense of these tools alone can seem overwhelming, and it can be challenging to determine which one is most suitable for your marketing endeavors.
Although not an exhaustive list, this compilation consists of carefully chosen tools that are highly ranked, cost-effective or free, and capable of supporting your business’s growth in the long run.
- Shopify Email
With a drag-and-drop editor, Shopify Email allows you to create branded emails quickly and easily within minutes.
Within your Shopify admin, you have the ability to create, send, and track campaigns using pre-built automation templates. These templates enable you to send emails to your customers at the appropriate time and segment your list to ensure effective communication with the targeted audience.
Included with any Shopify store, pricing is free.
Type of platform: Upon signing up for a Shopify store, an email is included.
- Mailchimp
The pricing structure includes a free option for users with up to 2,000 contacts, allowing them to send up to 10,000 emails per month with a daily limit of 2,000. Alternatively, there are paid plans available starting at $9.99 for those with 500 contacts.
Type of platform: A web interface that functions as a standalone SaaS and an app for Mailchimp Shopify.
- Klaviyo
The pricing includes a free option that allows for a maximum of 250 contacts and 500 email sends. Paid plans commence at $20 per month and accommodate up to 500 contacts.
The platform type is a standalone SaaS known as the Klaviyo Shopify app.
- Automizely
The pricing starts at $11 per month for paid plans, which include unlimited email sends and 600 contacts. However, there is a free option available for up to 300 contacts with a total of 3,000 sends.
The platform is a Shopify app called Automizely.
- Buffer
By using Buffer, you have the capability to plan and distribute content on the most widely used social media platforms. Moreover, it assists in automating repetitive tasks, thereby saving time and guaranteeing that your social media content is up-to-date and appropriate.
Included in the social media campaign management tools are various analytics, performance metrics, and collaboration features to aid in managing the campaigns effectively.
The pricing includes a free option that allows users to manage up to three social channels and schedule 10 posts. Additionally, there are paid plans available starting at $5 per month per social channel, which provide the advantage of unlimited posts in the queue.
The platform is a standalone SaaS web interface.
- Hootsuite
To start off, you can test any plan for 30 days without any charge. After the trial period, paid plans begin at $99 per month, which include 10 social accounts, along with content curation and management features, among other things.
The platform is a web interface for Standalone SaaS.
- Followerwonk
The pricing for one profile is free and allows for 50 Twitter searches per day. Paid plans begin at $23 per month and include three profiles with unlimited Twitter searches per day.
Platform type: A web interface that functions as a standalone SaaS.
- Shopify Online video maker
You can use the pricing feature without any charges, regardless of whether you have a Shopify store or not.
Type of platform: A web interface for Standalone SaaS.
- AdRoll
The pricing includes a free option which includes AdRoll branding and allows for up to 5,000 email sends. Paid plans begin at $19 per month. The total cost will vary depending on your paid ad campaign budget, even if you choose the free plan.
This platform is designed for ecommerce businesses and offers paid marketing services. It can be seamlessly integrated with popular platforms such as Shopify, WooCommerce, BigCommerce, Magento, Wix, and PrestaShop.
- Vimeo Create video maker
Vimeo Create is an ideal solution for marketers aiming to efficiently produce impressive videos in a short amount of time. It offers a wide selection of licensed audio tracks, motion graphics, and effects, while AI-powered editing tools streamline video customization.
The Basic membership is free of charge, whereas the Plus membership, which begins at $7 per month, provides storage of up to 5 GB per week (up to 250 GB per year).
Type of platform: A web interface for standalone SaaS, also available as the Vimeo Shopify app.
- Hemingway editor
Product pricing: No charge for the product.
Platform type: Web interface for Standalone SaaS.
- Simplecast podcast management
Simplecast does not have a free plan available, although it does provide a 14-day trial period. The starting price for a Basic plan is $13.50 per month, which allows for two team member seats.
The type of platform is a web interface for Standalone SaaS.
- BuzzSumo
The free plan includes 10 searches per month, while the paid plans begin at $79 per month and provide unlimited monthly searches.
Type of platform: A web interface for Standalone SaaS.
- Moz
Moz provides a range of tools to assess the visibility, ranking, and performance of your website on search engines. These tools encompass functions such as keyword research, website audits, link building, competitor analysis, and keyword tracking.
The pricing for SEO tools includes free options such as Keyword Explorer, MozBar, Domain Analysis, and Link Explorer. For marketing teams requiring weekly keyword rankings, custom reports, competitive research, and additional features, Moz Standard starts at $99 per month.
The platform is a web interface of the Standalone SaaS type.
- Semrush
When it comes to pricing, there is no free option available. The paid pricing for the service is $119.95 per month. This plan allows teams to have a maximum of five projects and track up to 500 keywords on a daily basis. The next tier plan is priced at $229.95 per month, offering the advantage of up to 15 projects and the tracking of 1,500 keywords daily.
The platform is a web interface for Standalone SaaS.
- Avada SEO: Image Optimizer
With the free plan, you can optimize up to 50 images, and if you want unlimited image optimization, you can upgrade to the Pro plan for $29 per month.
The platform type is the Avada Shopify app.
- Shopify SEO tools
Pricing: Is included at no cost with every Shopify store.
Type of platform: The back end component of your Shopify store.
- Sendoso
Sendoso is a solution that automates the process of sending direct mail, thereby saving you a significant amount of time spent on manual work and guaranteeing the delivery of your items.
The Sendoso website does not have a free plan or any pricing information listed. However, the Essential plan permits up to 1,500 sends annually, while the Plus plan permits up to 4,000 sends annually.
Platform type: Web interface for Standalone SaaS.
- Postie
When it comes to pricing, Postie’s website does not provide any information on prices. In order to get a demonstration, you will have to get in touch with the sales team.
The platform is a web interface that functions as a standalone SaaS.
- HubSpot
Hubspot is a platform for marketing and sales that aims to assist in your growth by providing a range of tools, such as a content management system, CRM, analytics, and website optimization.
In terms of pricing, HubSpot provides free tools for customer relationship management (CRM), marketing, sales, and customer service. Starting at $45 per month, the Marketing Hub plans cater to 1,000 marketing contacts. The next tier plan, priced at $800 per month, accommodates up to 2,000 marketing contacts and includes numerous additional features.
The platform is a Standalone SaaS web interface and also a HubSpot Shopify app.
- ONE marketing suite
The app is free of charge.
The platform we are referring to is a Shopify app.
- Unbounce
Unbounce is a digital marketing tool that enables the creation, publication, and optimization of landing pages. It allows for the swift creation and implementation of campaigns aimed at acquiring leads and enhancing conversions.
When it comes to pricing, there is no available free option, however, you can begin with a complimentary 14-day trial. The initial Launch plan is priced at $90 per month and covers up to 500 conversions, up to 20,000 visitors, and one domain. On the other hand, the Optimize plan is priced at $135 per month and encompasses up to 1,000 conversions, 30,000 visitors, and up to five domains.
The platform is a web interface that operates as a standalone SaaS.
- Octane AI: Quiz Growth Tools
Regarding pricing, there is no available free option. However, you have the option to begin with a 14-day free trial. Subsequently, the monthly cost for the Starter plan is $29. The next tier, which offers dynamic quiz functionality, is priced at $199 per month.
The platform is an Octane Shopify app.
- Sales Pop-up—Conversion Pro
In terms of pricing, the initial option allows for a boosted revenue of up to $100 at no cost. The subsequent plan, priced at $3.99 per month, offers a boosted revenue limit of up to $1,000.
Type of platform: An application for Shopify that generates popup notifications for sales.
- Shopify Inbox
With Shopify Inbox, you have access to a complimentary messaging tool that enables you to engage in chats with customers as they browse through your products. You can conveniently handle and oversee conversations from various channels, including online store chat, the Shop app, Instagram, and Messenger.
The pricing for this service is free as long as you have a Shopify store.
Platform type: You can enhance any Shopify store by adding Shopify Inbox.
- Gorgias
The pricing structure includes a seven-day free trial as the only option for trying out the service without charge. The initial pricing plan requires a monthly payment of $60, which covers 350 tickets. For each additional 100 tickets, an extra fee of $25 is applied. Moving to the next tier, the cost is $300 per month and includes 2,000 tickets. Any additional 100 tickets incur an extra charge of $23.
The platform integrates with Shopify, BigCommerce, and Magento.
- Tidio
In terms of pricing, the initial option is free and covers a total of 100 distinct website visitors reached along with unlimited messaging. For the paid plans, they commence at $39 per month and provide unrestricted reach to unique visitors, as well as limitless chats and chatbots.
The platform is categorized as the Tidio Shopify app, a SaaS plug-in.
- Canva
Canva is an online design tool that provides its users with the ability to effortlessly create impressive visuals. It provides a variety of templates and personalized designs that can be adjusted to suit any requirement.
The pricing options available for this service are as follows: The free option provides a wide range of features. On the other hand, the pro option is priced at $12.99 per month and includes premium photos and templates, collaboration features, as well as brand kits.
Platform type: A web interface for Standalone SaaS.
- Shopify business card maker
The pricing for this Shopify business tool is free, and it does not require a Shopify store.
The platform is a standalone SaaS web interface.
- Promo video maker
Pricing: Videos can be created without charge, but if you wish to download them, a payment will be required for a plan. The initial level of the plan is priced at $29 per month.
The platform is a standalone SaaS web interface and also a Shopify app called Promo.
- Arka packaging and supplies
Pricing is determined based on the size of your packaging and the volume of your business, with no free option available.
The type of platform can be described as a standalone SaaS web interface, as well as an Arka Shopify app.
- Asana
Asana is a versatile desktop and mobile app for project management, aiming to assist teams in managing their workflows and projects. It provides project-based teams with the ability to allocate tasks, monitor progress, develop personalized dashboards, and store resources.
The product is available for free and can be used by up to 15 team members. If you have more than 15 team members or require additional features for complex workflows, there are paid plans starting at $10.99 per month.
Platform type: A web interface for Standalone SaaS.
- Google Workspace
The pricing for Google Workspace is as follows: You can avail a free trial for 14 days. The plans begin at $6 per user per month, which includes 100 participant video meetings and 30 GB of cloud storage per user. The second tier plan is priced at $12 per user per month, offering 150 participant video meetings and recordings, along with 2 TB of storage per user.
Platform type: SaaS that operates independently.
- Slack
The pricing structure offers a strong free product that allows access to 10,000 messages, 10 app integrations, and 1:1 voice and video calls. For additional features such as full message history, guest accounts, unlimited integrations, and group video calls accommodating up to 15 people, users can upgrade to the paid plan which costs $6.67 per month.
The type of platform is a standalone SaaS software download.
- Basecamp
Basecamp Personal is offered at no cost and comprises of three projects, 20 users, and 1 GB of storage space. You can test out Basecamp business at no charge for a 30-day trial period, and then opt to switch to a paid subscription for $99 per month, which provides unlimited projects and users, along with 500 GB of storage space.
Type of platform: Software download for Standalone SaaS.
- Postscript
Postscript enables the creation and sending of personalized, automated messages to customers on a large scale, while also providing tracking for engagement. Additionally, Postscript offers features such as segmentation and A/B testing, which aid in optimizing SMS campaigns to achieve the best possible outcomes.
The initial period of using our service is free for 30 days. Following that, there will be a charge of $0.0099 per message.
Type of platform: An app called Postscript for Shopify.
- SMSBump
The install for this service is free, and each SMS message costs $0.0149. By upgrading to a $19 monthly plan, you can have 1:1 SMS conversations; however, the cost per SMS message remains unchanged at $0.0149.
The type of platform is the SMSBump Shopify app.
- Attentive
In terms of pricing, Attentive does not offer a free option and does not provide any pricing information on its website.
The platform is a standalone SaaS web interface.
- Google Analytics
Google Analytics is an effective tool that assists in gaining a deeper comprehension of your customers and their engagement with your website. Through comprehensive tracking and reporting features, you can enhance your decision-making process regarding your marketing strategies and customer experience.
The free version of Google Analytics is the standard version.
The type of platform is a standalone SaaS web interface, when considering the steps systematically.
- Lucky Orange
When it comes to pricing, the Lucky Orange heat mapping tool has a free version that offers 500 page views per month along with unlimited heat map data and recordings for a period of 30 days. If you wish to have 25,000 page views per month, you can upgrade to the package that costs $10 per month.
Platform type: Standalone SaaS, specifically the Lucky Orange Shopify app.
- Heap
The free option offers one project and a maximum of 10,000 sessions per month. Paid plans start at $3,600 per year and provide up to 40,000 sessions per month.
The platform is a standalone SaaS web interface that is integrated with Shopify.
- Logo Maker
The pricing for the Shopify logo maker is free.
Type of platform: The platform is a web interface that operates as standalone software as a service (SaaS).
- Shopify business name generator
The Shopify business name generator is available for free.
The platform is a web interface that operates as a standalone SaaS.
- Shopify Collabs
Shopify Collabs simplifies the process of discovering creators to market your products to fresh audiences. Explore millions of creators and discover those who match your brand. Dispatch products and discounts directly from your Shopify store, and monitor affiliate payouts using PayPal.
The pricing is free.
Platform type: An application for Shopify.
- Refersion
You can try it out for free for 14 days. After that, you can choose a plan starting at $89 per month, which allows for tracking 130 affiliate conversions per month. If you need to track an unlimited number of conversions, you can upgrade to the Enterprise plan (price available upon request).
The platform is a web interface of Standalone SaaS and Refersion Shopify app.
- Smile
With Smile, you can establish a loyalty and rewards program within minutes, without the need for coding. It seamlessly integrates with Shopify POS and various email marketing apps. Additionally, Smile provides round-the-clock support from skilled professionals to assist with any queries ranging from technical issues to implementing optimal strategies.
When it comes to pricing, Smile offers a free version with a points and referral program. Additionally, they have paid plans starting at $49 per month which include program branding, reward emails, and one integration.
Platform type: The platform is a standalone SaaS web interface and also a Shopify app called Smile.
- Yotpo
Yotpo offers a free loyalty and rewards plan that consists of customizable rewards, a referral program, and up to 100 monthly orders. To access additional features such as customized rewards pop-ups and points for product review, you can upgrade to a paid plan for $29 per month.
The type of platform is a standalone SaaS web interface, as well as a Yotpo Shopify app.
- LoyaltyLion
The LoyaltyLion pricing includes a free program that offers 800 monthly orders and basic loyalty features. There are also paid programs available starting at $159 per month, which also include 800 monthly orders and “core features.” To have up to 2,000 orders, the cost is $399 per month.
The type of platform is a standalone SaaS web interface known as the LoyaltyLion Shopify app.
- Constant Contact
Due to its user-friendly interface and robust automation capabilities, Constant Contact ranks among our top preferred email marketing tools.
Its interface left us immediately impressed due to its neat and uncluttered appearance. On the left side, all the necessary blocks for email construction are available. On the right side, there is a live preview area for your email.
The email builder is constructed to provide convenience. It features distinct tabs for blocks, design, and images, allowing you to effortlessly modify any element of your email and instantly see the impact of your changes.
In addition, it is also a great touch that it provides a preview of how your email subject line and pre-header would appear in a typical mailbox.
Constant Contact is also known for its extensive collection of pre-designed email templates, which offers a wide range of options to suit different campaign needs. This feature makes Constant Contact one of the most user-friendly marketing tools available, enabling users to quickly begin their campaigns.
With this tool, you have the option to send various types of emails. Examples include sending a single welcome email, sending targeted messages to specific individuals, or setting up an automated email series that aids in lead nurturing based on certain conditions.
Constant Contact is a great tool for generating leads because it seamlessly integrates with WPForms. If you have signup forms created with WPForms on your WordPress site, you have the option to automatically send your leads to your Constant Contact email list. This process is highly efficient and helps you both manage your email lists and attract new leads.
This tool effectively handles segmentation, by automatically creating customer segments based on their behaviors, including repeat customers and potential customers. Additionally, it allows you to target your newsletters and email campaigns using triggers like email opens and clicks, similar to other tools.
For WooCommerce and Shopify stores, it is simple to configure autoresponders and abandonment campaigns.
Constant Contact’s A/B testing features are also greatly appreciated by us. You have the ability to conduct subject line tests or content tests for every email campaign, providing a wide range of options to compare with an actual audience.
Constant Contact generates a heatmap that allows you to visually compare the results of your A/B tests and make data-driven decisions about your next email designs. The great thing is that this heatmap displays how visitors actually interacted with different variations of your email.
Constant Contact provides informative analytics reports on your campaigns, enabling you to track and compare open rates and clickthrough rates over time.
Additionally, we found a useful little feature: Constant Contact can generate an email template for you by utilizing your website and logo color themes and styles.
This lead generation tool is recognized for its excellent customer support, online training, and helpful webinars, ensuring that you receive ample support.
The cost for the Lite plan, which includes automated marketing, starts at approximately $12 per month. Additionally, they provide a free 60-day trial.
- Brevo (formerly Sendinblue)
Brevo is a comprehensive digital marketing suite that enables you to effectively market to your customers across various channels such as social media, live chat, email, and text messages.
Brevo allows you to divide your email list into segments and send personalized emails to your customers automatically. It offers a user-friendly drag-and-drop editor with numerous block elements for designing your campaign.
If necessary, you have the option to establish intricate workflows by selecting from various trigger events, while also being able to create entirely automated email campaigns. Furthermore, for dependable transactional email delivery, you can configure Sendinblue with WP Mail SMTP.
In terms of marketing features for small businesses, Brevo provides one of the most extensive ranges available.
The cost for the Starter plan, which includes unlimited contacts, typically begins at $25 per month.
- HubSpot Marketing
Hubspot, which has a standalone marketing automation service, is a highly popular CRM that receives excellent reviews. It offers a visual board to create personalized drip campaigns according to specific conditions.
In addition, you have the ability to automate various tasks apart from email marketing. This includes scoring leads, redirecting leads to sales, utilizing workflows to establish webhooks, activating internal notifications when contacts carry out significant actions, and additional functionalities.
Beginners may find this tool a bit challenging, but fortunately, they can rely on HubSpot Academy to assist them in mastering it.
Plans for Hubspot start at $45 per month and they also provide a free version of their basic CRM.
- OptinMonster
To achieve success in your automated marketing plans, it is essential to possess subscribers.
OptinMonster offers various features to enhance your lead capturing efforts, including visually appealing lightboxes, landing pages, and popups. With the WPForms block, you can effortlessly incorporate your personalized newsletter signup forms and lead capture forms. Additionally, the remarkable ChatBot feature enables you to automate your social media campaigns.
OptinMonster’s behavior personalization feature allows you to effortlessly segment leads and customers and automatically direct them to your campaigns while you relax and observe.
Plans begin at a cost of $9 every month, with annual billing.
- WPForms
WPForms, the most user-friendly form builder in the market, allows beginners to create various forms for marketing purposes. It can be utilized for multiple scenarios, including the development of signup forms, lead forms, and advanced surveys on WordPress websites.
To initiate any marketing efforts, lead generation is essential. To commence a lead generation campaign and establish a target audience, it is necessary to have captivating and user-friendly forms.
WPForms can be used to quickly add a signup form to your WordPress site by utilizing the form templates available in WPForms Pro. If you prefer a different layout than the standard one-page form, you can utilize the Lead Forms add-on to create a more stylish design.
With the ability to customize every component of a form, this addon transforms any form into a visually appealing multi-page form.
However, after you begin acquiring your emails through remarkable forms like that, you will still require an effective method to input them into the contact list of your email marketing software.
WPForms includes strong integrations with various marketing tools such as Constant Contact, HubSpot, GetResponse, ActiveCampaign, Mailchimp, MailerLite, and more to assist with that.
By using these integrations, you have the ability to automatically transmit new signups to your preferred audience list in your marketing tool. This eliminates the need for manual duplication or updating of lead information as WPForms can handle these tasks automatically.
WPForms provides a variety of advanced features for power users. For example, you can track the customer journey of each visitor who completes your form, which will provide valuable insights into your traffic sources and user behavior.
You can also automate your marketing using WPForms’ Pro version, which offers workflows for payments, subscriptions, registrations, and other features.
The cost begins at $39.50 per year.
- SeedProd
By continuously keeping your marketing strategies active, even prior to the launch of your site, it is beneficial as it enables you to collect leads for your marketing funnels and construct your website simultaneously using SeedProd. Consequently, you will be able to prevent missing out on any potential customers.
While you focus on creating your website, SeedProd allows you to gather emails and maintain traffic to your site, even if it is under construction. In simpler terms, this marketing automation software can be utilized to benefit you.
The cost for one website starts at $39.50 per year.
