In the present era, the significance of social media cannot be overlooked by any business.
Using social media has become a common practice for all types of businesses, including eCommerce stores, brick-and-mortar companies, and content-based websites.
These statistics are going to explain to you the reasons why.
If given a choice, 34% of buyers prefer engaging with a brand on social media over going to their physical store.
When thinking in a logical sequence, the rephrased version of the text could be as follows: Twitter is regarded as the ideal platform for engaging with brands, as approximately 42% of its users obtain information about products and services through this platform.
A remarkable percentage of 94% of B2B marketers utilize LinkedIn as a platform to distribute their content.
It has been proven that social media is an effective tool for increasing brand visibility and generating revenue. With the extensive range of opportunities available in the realm of social media, it is logical for businesses of all sizes and industries to consider hiring a marketing agency.
Why should one not add new information and not remove information when rephrasing a text step by step while maintaining the same meaning?
Agencies can utilize various resources, such as campaign planners, writers, visualizers, graphic designers, account managers, and more.
Isn’t providing social media marketing services a job that seems full of fun and excitement? Yes, it is, but it also comes with baggage.
Most common problems faced by marketing agencies
1) Dealing with limited client budgets
Clients have a tendency to be stingy with their budgets and desire immediate outcomes. Their expectations include obtaining 60 leads from a Facebook campaign, gaining 1000 new followers on Twitter, and achieving a 15% ROI, all while working with a $10,000 budget. Although challenging, this goal can be accomplished by utilizing social media tools, which significantly assist in social media marketing efforts.
Due to the risk to their funds, they are cautious in allocating budgets and attach importance to every single penny.
Marketing agencies must work with the resources they possess and ensure that they generate revenue from every activity they undertake.
2) Insufficient communication with clients.
Planning social media campaigns can be challenging as it requires agencies to maintain consistent communication with their clients in order to ensure both parties have a shared understanding.
During campaign planning, there can be situations where communication is minimal or nonexistent.
At the last moment, the clients might return with content deficiencies or possibly request to cancel the entire campaign.
Social media management tools for agencies are helpful in situations when this process becomes inconvenient for both parties.
3) Clients being overly involved.
Certainly! While certain clients grant agencies full autonomy to execute tasks according to their own discretion, there are others who desire involvement in each phase of the planning process.
The agency’s workflow is hindered because they do not have the required flexibility to carry out tasks necessary to achieve client goals.
The best social media tools for agencies make the decision-making process effortless, even though it slows down.
Were you aware?
- The recall value of an Instagram-sponsored post is 2.8x higher than Nielsen’s norms for online advertising.
- 60% of users discovered new products on Instagram accounts.
- A user who saw Promoted Pins observed a 40% increase in awareness of new products on Pinterest.
Agencies can manage a large workload, which can be overwhelming for both them and their clients. Social media management software allows agencies to:
- Manage multiple client accounts
- Organize timely conversations with the prospects
- Schedule posts ahead of time
- Curate quality content that resonates with the audience
- Monitor keywords for generating leads and gathering valuable information
- Analyze campaign results
- Achieve pre-decided ROI for the clients
Are you also interested in incorporating a tool into your workflows that will enhance your ability to complete tasks?
The Best Social Media Management Tools 2023
- SocialPilot
SocialPilot is highly desired for its usability and affordability, especially by small businesses and agencies. This tool is beneficial for strengthening brand presence on popular social media platforms, as it aids in implementing a well-organized schedule for posting content with its advanced capabilities.
SocialPilot offers the ability to post content on various platforms such as LinkedIn, Twitter, Instagram (Direct Publishing), TikTok, Facebook, Pinterest, Google Business Profile, Tumblr, and YouTube. Its popularity among small businesses stems from its affordability, user-friendly interface, and outstanding customer support, available 24×5.
SocialPilot provides access to the following and can assist you in getting started with social media management quickly, making it the top tool for social media management.
- Advanced social media scheduling and publishing options.
- Visualize your whole content strategy with a social media calendar.
- Generate fresh social media post ideas, captions, and hashtags quickly with the AI Assistant.
- Schedule up to 500 posts in bulk with bulk scheduling (with image).
- Add images to your posts by directly uploading them from your Google Drive, Dropbox, or Box or from your own computer.
- Keep the stream of posts going using high-quality stock images from the Unsplash integration in SocialPilot.
- With the ability to add watermarked logos to image posts, you can customize the content you publish for various brands you work with.
- Analyze your social media accounts with in-depth social media analytics and reporting.
- Gauge your performance across multiple platforms by compiling analytics data from multiple accounts into one comprehensive PDF report
- Manage all Facebook conversations, mentions, and much more in the same dashboard with social inbox.
- Manage social media accounts with hassle-free client management (best for agencies).
- Invite your team members for seamless team collaboration.
The subscription for SocialPilot is priced at $25.50 per month, with annual billing, and it enables you to link 10 social media accounts.
- Agorapulse
Agorapulse, known for its strong capabilities, is designed to assist small businesses in managing social media profiles, building communities, and moderating content. The platform’s user-friendly interface allows for easy implementation from the beginning. It provides flexibility, reduces the time needed to learn its functionalities, and offers reliable customer support.
The tool has the ability to integrate with popular social media networks such as Facebook, LinkedIn, Twitter, YouTube, and Instagram. It provides various functionalities like generating comprehensive reports, scheduling posts, conducting competitor analysis, and automating user engagement. Notable features of the tool include:
- Unified inbox
- Customized publishing options
- Post publishing
- Social standing monitoring
- Advanced analytics
- Customer engagement
- Detailed reporting
Agorapulse provides pricing options for small businesses that begin at $99 per month for monthly billing or $79 for annual billing. This particular plan includes ten social profiles, one user with the ability to monitor up to 300 active ads, and access to email support.
- Hootsuite
Hootsuite, which is known for its ability to enhance effectiveness on social media, is among the earliest tools in the market. It offers the convenience of managing all connected social media networks through a single comprehensive dashboard.
By thinking sequentially, you can obtain a comprehensive understanding of the activities taking place in your social media accounts. This functionality allows you to promptly reply to messages and comments from users, thus facilitating your active participation whenever your brand is cited on social platforms.
Although this social media management tool has been on the market for a while now, it is considered complex to use. Hence, we suggest considering Hootsuite alternatives that are more user-friendly.
Hootsuite is recognized for enhancing your productivity on social media. Although it is not free, it is worth the cost.
Hootsuite provides a variety of tools for business in social media management, encompassing:
- Scheduling
- Content curation
- Content promotion
- Advanced analytics
- Team management
- App integrations
- Security features
By following a step-by-step process, you can conveniently plan and arrange posts in advance, ensuring all content is prepared for a particular time period in just one sitting. Additionally, Hootsuite provides advanced reporting features that enable you to determine the effectiveness of different campaigns and obtain precise data for ROI calculations.
The starting price for a Hootsuite subscription is $99 per month, which includes 10 social media profiles for one user. The subscription also provides unlimited scheduling, bulk scheduling, analytics, and a 30-day trial.
- Buffer
Buffer is an easily accessible tool that enables the sharing and management of various social media accounts on popular platforms. In addition to its scheduling capabilities, Buffer allows for optimizing social media usage by posting content when the intended audience is most active online. With Buffer, users can simultaneously log into multiple social media sites such as LinkedIn, Twitter, Facebook, Google Business Profile, and others.
The Buffer button on your browser provides assistance in instantly sharing content. It allows you to share the link on various social networks or schedule it in the queue with just one click. Additionally, it seamlessly integrates with Chrome, WordPress, and other necessary tools. Furthermore, Buffer offers several other exciting features.
- Detailed social analytics
- Social profile sharing
- Profile management
- Business planning
- Analytics and insights
- Team management
- iOS and Android support
For small businesses and newcomers in the field, this well-organized layout provides the aforementioned features.
Buffer provides a free trial and a free version for individuals. For a cost of $60 per month, small businesses can begin using Buffer, which includes 10 social accounts, all the features of the individual plan, as well as RSS feeds, link shortening, tracking, calendar, and 2000 scheduled posts for each account.
- Sprout Social
Sprout Social is a social media management tool that efficiently connects a business with its users to bolster communication.
Sprout Social provides automated posting, engagement, and analytics capabilities, enabling a quick improvement of your social media profile’s activity metrics within a few days. Additionally, Sprout Social offers a diverse set of tools that can optimize your social marketing plans.
- Smart inbox
- Publishing
- Analytics
- Monitoring
- Customer relationship management
- External integrations
- Mobile access
- Account structure
This tool has the capability to be linked with popular social networks such as Facebook, LinkedIn, UserVoice, Twitter, and Zendesk. It aids in the enhancement of work quality and provides various features including Sprout Social Feeds, Smart Inbox, and Sprout Queue.
The starting price for a Sprout Social subscription is $249 per user per month. This subscription includes a comprehensive range of features such as overall social media management, profile monitoring, CRM toolset, content calendar, reporting at profile, group, and post-level, as well as iOS and Android mobile apps. Additionally, it allows management of up to 5 social profiles.
- Lately
By following a step-by-step process, this social media management software powered by AI can assist you in transforming your content into high-quality social media posts. Irrespective of your content medium being blogs, videos, podcasts, or articles, you can effortlessly create outstanding social media posts without incurring significant expenses.
Lately is an advanced social media management tool that can assist in syndicating the content you create across multiple stakeholder accounts. It is widely utilized by small and medium businesses in various markets and industries to improve their brand communications and management, as well as to promote thought leadership. In addition, Lately offers some other notable features.
- Calendar management
- Data export
- Keyword tracking
- Marketing automation
- Social media monitoring
- External integrations
- Scheduling
- Interactive dashboard
- Contact management
By following a step-by-step approach, you can rephrase the given text without adding or removing any information while preserving the original meaning: This particular tool has the ability to decrease dependence on social media agencies and significantly diminish the time spent on creating and posting social media content by an astonishing 90%. It has gained recognition for its remarkable capability to exponentially enhance productivity, enabling users to accomplish hours’ worth of work within just a few minutes.
Lately is currently providing a subscription priced at $200 per month, which encompasses all the essential marketing tools for individuals working with small and medium-sized businesses.
- eClincher
This platform for managing social media helps businesses boost their social media return on investment. eClincher offers support for the most popular social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, and Youtube.
eClincher plans also encompass additional features, making it a social media management tool primarily tailored for enterprises and agencies. These comprehensive features enable effective management of social media campaigns.
- Smart queues for republishing multiple content pieces
- Centralized social inbox
- In-built image library
- Social media calendar
- RSS feeds integration
- Bulk scheduling
- Monitoring and listening
- Social media analytics and reporting
eClincher offers a premier plan at a cost of $175 per month, allowing you to link approximately 20 social media profiles and include up to 3 members from your team.
- Sendible
Sendible is an agency-focused social media management tool that enhances your brand story on social media by allowing easy connection with your teams and clients.
Sendible has a unified dashboard that includes a set of features, which supports all major social media platforms and blogging platforms like WordPress, Medium, and Tumblr.
- Unified social inbox
- Custom social media reports
- Team collaboration
- Social media calendar
- Social media listening
For a cost of $240 per month, Sendible offers its most popular plan. With this plan, you have the option to connect up to 60 social media profiles and can include up to 10 team members who will have access to create 20 custom reports.
- CoSchedule
CoSchedule, a social media management tool, prioritizes content and scheduling, and places a strong focus on social performance. With its calendar feature, CoSchedule provides effective content management for social media. Additionally, it includes a feature called ReQueue, which automatically populates the queue with the most successful posts.
CoSchedule offers support for various social media platforms, such as Facebook, LinkedIn, Instagram, Pinterest, and Tumblr. Additionally, this social media management tool allows users to connect with their WordPress and Hubspot accounts. Furthermore, it provides users with a range of other features.
- Custom social media calendar
- ReQueue to autofill your posting schedule
- Team collaboration
- Bulk scheduling
- Social campaign templates
- Integrates with 9 tools
In terms of pricing, CoSchedule is considered to be somewhat costly. For the Marketing Calendar plan, you are limited to connecting up to 10 social media profiles and having 10 team members, which costs $39 per month. However, if you are an agency dealing with numerous clients, you will need to choose their Marketing Suite in order to handle everything in a single location.
- ContentStudio
If you desire efficient content management for social media, then this tool is suitable for you. ContentStudio is a content curation tool that assists in the discovery, planning, publication, and analysis of your content being shared on social media platforms.
ContentStudio is considered one of the top social media management tools because it offers assistance with hashtag suggestions and includes an SEO optimization toolbox. Additionally, it offers a range of other features.
- Content and hashtag suggestions
- SEO toolbox
- Unified social inbox
- Team collaboration
- Recycle evergreen content
- Bulk scheduling and RSS feeds
- Customized reporting and omnichannel analytics
ContentStudio allows you to link up with important social media platforms and certain blogging sites, such as WordPress and Medium. ContentStudio is primarily geared towards content creation and assists publishers and content marketers in effortlessly promoting their content. The cost of its small business package is $99 per month, granting you the ability to oversee 25 social media accounts and coordinate with 5 team members.
- Later
Later is a social media management tool that focuses on Instagram, allowing you to visually organize your social media posts. It is primarily designed for sharing photos, videos, and stories. If you need inspiration, you can search for content and hashtags. Later supports managing six social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, TikTok, and Twitter.
Another feature of this social media management tool is the ability to transform your Instagram profile into a miniature website using Linkin.bio. This functionality allows you to monitor clicks and engagement in a manner that closely resembles your Instagram profile. Some additional Later features include:
- Discover content
- Hashtag suggestions
- Linkin.bio integration (with added cost)
- Visual planner
- Best times to post suggestions
- Instagram story analytics
Later offers a completely free plan, which makes it the top choice for a free social media management tool. In addition, they have an advanced plan that costs $40/month, allowing users to handle up to 6 social media profiles with 6 team members.
- MavSocial
MavSocial offers a single dashboard for scheduling, advertising, monitoring, and reporting. The main emphasis of MavSocial is on visual content, as it provides a built-in asset library. By utilizing their stock library, you can enhance the visual appeal of your social media posts. Additionally, the image recognition feature saves time when managing assets.
MavSocial is a social media management tool that stands out for its ability to comprehend industry trends through social media listening. Additionally, MavSocial offers other features such as…
- Real-time social media analytics
- Team collaboration
- Content curation
- Digital asset management
- Social inbox
- Social media ads
MavSocial offers a pro plan that costs $78/month. This plan allows you to connect a maximum of 30 social media profiles and add 3 team members. If you choose the annual plan, the monthly cost will be $65.
- Tailwind
Tailwind is a social media management tool that focuses on visuals and is officially partnered with Pinterest and Instagram. It allows you to discover optimal posting times and offers suggested hashtags to boost engagement on your profiles on both platforms.
Tailwind offers a feature that allows you to establish your logo, color palette, and fonts in a single setting, enabling automatic integration of your branding into all scheduled designs. Additionally, there are various other features provided by Tailwind.
- Analytics and reporting
- Social media monitoring and trends
- Hashtag finder
- Tailwind communities
- Missinglettr
This is a tool designed for agencies on social media that allows users to efficiently create focused and automated social media campaigns for clients, with a particular emphasis on blog posts.
The social updates that are pre-filled with quotes and images can be reviewed, approved, and scheduled for posting for the next 12 months by the user.
Do you remember how Buffer retrieves images from the link that is inserted in the dialog box? Well, that is exactly how Missinglettr works, except it retrieves content from within the blog and transforms the text into an image.
I cannot think of any other tool that enables users to fully harness the engagement potential of each published blog post.
Features of the agency
- Supreme hashtag functionality
One of the primary concerns for marketers is selecting the appropriate hashtags to enhance audience engagement, and Missinglettr can determine the popularity of hashtags utilized on Twitter.
By using Missinglettr, it is possible to determine the most effective hashtags by evaluating the number of retweets they receive.
- External approval
Even if the agency is only promoting their blog posts, it is still important to involve clients. With Missinglettr’s “external approval” feature, the user can share a link to the social campaign with the client and receive their feedback or approval.
There is no need to create a separate Missinglettr account for the clients, as they only require the link to make an informed decision.
By thinking step by step, the campaign planning process ensures that the clients are always included and no one is left behind.
In addition, both teams have the opportunity to experience an increased level of transparency, resulting in more efficient and prompt communication.
- Easy social media connection
Missinglettr makes it effortless to consistently promote published blogs across all social media platforms throughout the entire year. Digital marketing agencies can utilize this social media tool to create branded content that is specifically tailored to drive clicks.
The promotion of blog posts on popular social media platforms continuously ensures that website traffic increases and audience engagement grows, making it an essential component of effective content management agencies’ social media tools.
- YET TO BE RELEASED: Custom campaigns
Missinglettr is currently developing a personalized campaign feature that will allow users to adjust the durations, frequencies, and auto-repeat rules for their posting activities.
The text cannot be rephrased step by step without having any original text, as the provided prompt only mentions “Pricing” without any further information. Please provide the original text you would like to be rephrased in a step-by-step manner.
Missinglettr serves two types of end-users – individuals with three social profiles and teams with eight social profiles.
There are two available plans, solo and pro.
The user can benefit from external campaign approvals by the clients in each of the options.
For every plan available, it is strongly encouraged to take advantage of a 14-day free trial without the requirement of providing credit card information. The user has the freedom to cancel their subscription at any given time.
Step by step, rephrase the provided text without adding or removing any information: The process of integrating various components or systems together.
Missinglettr is integrated with Facebook, Twitter, LinkedIn, and Google My Business, as it connects with these social networks.
Currently, Missinlettr does not have integration with Pinterest and Instagram. However, according to the website, Pinterest integration will be introduced in the near future.
Missinglettr has updated its practices to comply with the new data protection laws including GDPR and CCPA, demonstrating their commitment to adhering to these regulations.
- Commun.it
It is difficult to find a tool that specializes in one platform, although most social media tools do support Facebook. To enhance your social presence on Twitter, which is a challenging platform, you will require a tool specifically designed for Twitter.
Due to the rapidly changing timeline, ensuring that the tweets reach the appropriate audience is challenging.
At this point, Commun.it comes into play and is included in our roster of social media tools.
This social media management tool, often referred to as the exclusive CRM for Twitter, assists the user in identifying influencers, prospects, and interested audiences.
Commun.it is beneficial for marketing agencies because it allows them to increase traffic, enhance audience engagement, and expand followers and likes for their client brands.
Commun.it, a content management tool, has a user base of over 1 million individuals spanning across 175 countries. Prominent clients of Commun.it include Nike, Cisco, SONY, TEDx, Coca-Cola, SAP, TNW, Microsoft, and Lenovo.
Features offered by the agency
- Free Twitter analytics
This social media management tool primarily revolves around Twitter and provides useful insights on Twitter followers. Additionally, it measures social engagement including followers, retweets, and likes for every client brand.
- Multiple Twitter profiles
The user can easily manage all Twitter social profiles and schedule tweets from a centralized hub using the extensive dashboard of Commun.it. There is no need for the user to navigate between the client’s Twitter profiles.
The user is able to invite team members to manage and view reports or analytics through Commun.it.
- Identify valuable members
Commun.it stands out because it not only prioritizes general Twitter engagement, but it also gives importance to influencers, engaged members, and supporters.
It comprehends the significance of engaging the audience who are interested in the content being shared on Twitter.
Commun.it categorizes the interested audience based on their engagement history, followers/following ratio, retweets, and brand mentions.
- Prioritize and schedule weekly posts
The option of scheduling “thank you” tweets for the three most engaged followers every week offers a fantastic way to enhance audience engagement with a basic tweet.
- Social intelligence
With the aid of the comprehensive dashboard, the user can promptly discern whom to follow, respond to, or express gratitude towards. The campaign insights prove beneficial for implementing alterations to the strategy.
The process of determining the cost of something.
Commun.it offers four types of payment options, which include pro-2 social profiles, business- 6 social profiles, business plus- 10 social profiles, and corporate- 12 social profiles.
The business plan is the most popular one, and it is currently on offer with a 60% discount. All the plans are suitable for an agency, depending on the workload and team size.
Commun.it offers a free plan that has a limitation of integrating only one social profile.
To ensure the best experience, it is recommended that users try the tool before purchasing, especially considering its Twitter-specific features.
Step by step thinking, rephrase the text below while keeping the same meaning. Avoid adding new information and do not remove any information. Integrations.
Commun.it excels in its core functions, primarily centered around content management and automation for Facebook, Twitter, Pinterest, and Instagram. However, it does not offer integration capabilities with other social networks such as YouTube or Google My Business.
If you are seeking the most suitable social media tool with a focus on Twitter, then Commun.it is the solution.
If there are other platforms you want to focus on, you can omit them as this report specifically targets all the social media activities on Twitter and its corresponding reporting capabilities.
Sendible vs AgoraPulse
Sendible encompasses a wide range of features beyond simply posting and sharing on social media. It includes all the necessary functionalities pertaining to publishing, analytics, automated responses, monitoring, and numerous other capabilities.
Users can track social media activities, including tweets, comments, and follows, easily. Additionally, they can upload HTML for email campaigns and configure auto-responses for emails.
Using Sendible has the primary benefit of enabling the user to handle multiple client profiles efficiently by utilizing a unified dashboard.
The pricing is economical and the free plan allows agencies to assess the extent of the work within a 30-day period, which is ample time.
The user has the option to initiate a monthly plan at a cost of only $29 per month, known as the starter plan.
When it comes to AgoraPulse, its social inbox is highly organized because it enables a unified inbox for each social media channel.
All information is properly grouped with this social media management tool.
The user and brand posts are placed in distinct boxes, with separate ones for the messages and posts. AgoraPulse allows users to examine the social activity of their competitors.
AgoraPulse’s competitive pricing option begins at $59 per month and includes a complimentary 30-day plan.
At a price of only $149 per month, customers can avail of its most popular package.
