Are you feeling exhausted from completing the same tasks over and over again for Google ads? Rest assured. We have compiled a selection of the best PPC automation tools and bid management software that can greatly streamline your workload and minimize the effort required.
What is PPC Automation & Bid Management Software/Tool?
PPC automation tool, also known as bid management software, is a software that automates tasks and enhances the optimization of pay-per-click advertising campaigns. Its purpose is to handle the simpler tasks, enabling marketers to allocate their attention to more critical matters.
By utilizing the appropriate PPC management tools, you have the opportunity to greatly enhance the success of your PPC campaign. As stated by WordStream, Google ads possess the capability to reach approximately 90% of internet users, resulting in around 180 billion ad impressions each month. Consequently, employing the correct PPC automation tool can effectively ensure that your business becomes visible to your desired audience.
You have to be cautious in selecting the appropriate PPC tool from the numerous options available.
This article centers on several leading PPC automation tools and bid management software options that can enhance the performance of your Google ad campaigns.
The PPC basics
Pay-per-click advertising, commonly known as PPC, refers to a type of online advertising where payment is made based on the number of clicks received by your ads. Your PPC advertisements have the potential to be displayed on various online platforms such as search engines, websites, and social media networks. The decision regarding their placement ultimately rests with you.
PPC ads often employ an auction process to determine the timing and placement of your ads. You provide the ad platform with your desired expenditure, and it utilizes this information, along with factors like the ad’s relevance and quality, to decide whether your ad or another advertiser’s will be presented to an online user.
To execute your PPC strategy effectively, you need to conduct extensive research, create a solid plan, execute it diligently, and continuously monitor its progress. However, remember that you don’t have to handle all these tasks alone. Numerous useful PPC tools are available to simplify the process, and we will discuss a few that you may find beneficial for your business.
Now let’s begin!
- Google Ads
Google Ads is considered one of the best platforms for reaching your target audience in the PPC space due to Google’s dominance with over 90% of the search engine market share. Additionally, it is worth noting that setting up a Google Ads account does not incur any costs.
Google Ads, which used to be called Google AdWords, is a comprehensive tool that enables you to perform tasks ranging from researching to launching to monitoring your ads.
By utilizing automation, you have the ability to create campaigns that are tailored to meet your specific business objectives.
Google Ads provides several useful tools, like Keyword Planner, to support research and campaign planning. By using this tool, you can discover and gather valuable insights on potential keywords for your advertisements.
Ads launched through Google have the ability to display on various Google platforms such as its search engine, YouTube, and Gmail, as well as on affiliated websites.
- Google Analytics
Google Ads has its own PPC analysis tools; however, Google Analytics can provide more extensive insights into your campaigns and is also free to use.
By linking your Google Ads account to your Google Analytics account, you will be able to access ad metrics such as click count and cost per click (CPC). Additionally, you can analyze metrics related to your website pages, such as session count, bounce rate, and conversion rate.
If you have previously run ads, you have the ability to view the search terms you have been visible for, as well as analyze data categorized by the specific campaign type you have utilized.
Utilizing Google Analytics as a PPC analysis tool aids in making data-informed choices regarding your advertisements, thereby maximizing your potential return on investment.
- VWO
When it comes to your ad campaigns, landing pages have the potential to either make or break them. If you are unfamiliar with the term, a landing page is the particular web page that individuals reach when they click on your advertisement.
The typical purpose of these pages is to achieve a specific objective, such as boosting sales or generating leads.
A tool such as VWO allows you to test various versions of your landing pages in order to determine which one performs better for your audience, i.e., which page yields superior outcomes.
VWO offers heat maps of website interactions, recordings of various user experiences, and additional performance metrics.
If you are not prepared to invest, VWO provides a range of free tools. Additionally, you can consider using Google Optimize, a cost-effective testing tool for beginners.
- Optmyzr
Optmyzr, a highly useful pay-per-click software for businesses, facilitates big businesses by offering several features. It is particularly advantageous for running multiple PPC campaigns simultaneously.
Optmyzr presents a variety of automation features for effortless management of the entire campaign. This tool for PPC enables remarkable creation, management, and tracking of high-budget PPC campaigns.
Optmyzr allows for the management of budgets, keywords, and bids on both Google and Bing Ads, enabling you to delegate challenging tasks to Optmyzr and concentrate on the more strategic aspects of your PPC campaign.
- WordStream
Wordstream, which is highly favored by small businesses, offers a range of excellent features and is considered one of the top PPC tools for automating tasks. It is not necessary to spend a large sum of money on Wordstream, as it is extremely cost-effective.
Wordstream offers a variety of free tools capable of enhancing the performance of your paid campaigns. Additionally, this platform provides personalized bid recommendations aligned with your business objectives and goals. These recommendations are generated through a combination of keyword discovery, grouping, analysis, and prioritization.
Wordstream is an excellent tool for identifying both positive and negative keywords and making budget adjustments accordingly. With Wordstream, it is simple to effectively oversee your PPC campaigns.
- Semrush PPC Toolkit
The pay-per-click software is an excellent resource for conducting keyword research, analyzing competitors, and planning campaigns. The Semrush PPC toolkit allows for effortless identification of competitors and the keywords for which they have previously placed bids.
By conducting research on the campaigns created and executed by your competitors, you can customize your PPC ad campaign to suit your needs. This will enable you to formulate a successful strategy and prevent repeating any errors made by your competitors.
This tool for PPC provides information on the most relevant keywords and their search volume. By using this tool, you can track the ad campaigns of multiple competitors. It offers various pricing plans to cater to both small and large businesses.
- Microsoft Advertising Editor
This tool is free and is designed to manage Microsoft ad campaigns. With the use of this PPC automation tool, you have the capability to easily manage and edit your ads in large quantities. Additionally, you can efficiently import your current Google Ad campaigns into this platform for effective management.
With this PPC tool, you can synchronize your campaigns, carry out offline modifications, and upload them.
- Marin
Using vast amounts of data and patented machine learning algorithms, this PPC automation and bid management software efficiently assigns budgets and calculates bids.
Marin is a renowned PPC tool that effectively offers bid management features for ads on Google, Bing, Facebook, and Yahoo. This pay-per-click software also provides comprehensive analytics to keep you informed about the performance of your campaigns.
Marvin assists businesses in enhancing their paid search performance with its powerful features, offering users a high level of user-friendliness and ease of navigation.
- Bing Ad Editor
Besides Google, Bing is the second most prominent choice for PPC nowadays. This PPC tool enables convenient ad editing, bid management, precise keyword research, and ad campaign performance monitoring.
Bing Ad Editor is an exclusive tool for Bing ad users and does not provide automation features. This pay-per-click software is particularly advantageous for startups and small businesses in their initial stages.
- Acquisio
With predefined templates, Acquisio enables effortless replication of any well-known Google Ad or Bing campaign, while also providing a powerful AI-powered PPC automation tool for easily launching, optimizing, and monitoring your ad campaigns.
This PPC tool offers various tools such as Ad Extension Manager, a tool for expanding search query keywords, and more. Acquisio provides AI that improves itself, budget optimization, a toolkit for sales, and report templates that can be customized.
Acquisio provides its API for seamless integration with Google Ads and Bing, granting the flexibility of various pricing options based on different business models.
- Kenshoo
One can utilize Kenshoo to make bids and modify them according to their needs. This pay-per-click software employs advanced and distinctive machine-learning algorithms to provide bid recommendations, budgets, and forecast ad effectiveness.
The purpose of the PPC tool is to offer comprehensive reporting and analytics for monitoring the effectiveness of ad campaigns. Its aim is to assist marketers in streamlining their advertising endeavors, making informed decisions based on data, and maximizing the return on ad spend, among other benefits.
Kenshoo enables users to effectively manage their advertising campaigns across various channels using just one platform, which is a noteworthy characteristic.
- AdNabu
This PPC tool is highly recommended for e-commerce businesses as it helps them greatly enhance their PPC ad campaigns. It serves as an AI feed management tool specifically designed for Shopify stores, enabling businesses to efficiently optimize product data feeds for various online platforms such as Google Shopping, Bing, Facebook, Instagram, and more.
AdNabu assists marketers in optimizing their pay-per-click (PPC) ad campaigns and discovering additional revenue-generating prospects. This software for PPC enables advertisers to simplify their tasks with its robust automation functionalities.
AdNabu creates successful ad campaigns by offering great and unique ad optimization, 24/7 support, and effective budget optimization. Users can benefit from bulk editing, multi-currency and multi-language support, and product rating support through this PPC tool.
- Adalysis
Adalysis is a software/tool used for automating Google and Bing ad campaigns. It provides PPC automation and bid management capabilities. The tool includes features like keyword analysis, campaign optimization, and performance tracking.
This PPC tool offers daily suggestions on how to enhance your campaigns. Adalysis provides bid suggestions, tracking, ad testing, budget allocation, quality score, and data visualization reports.
This pay-per-click software can easily be integrated with both Google ads and Bing ads. Adalysis provides detailed reporting and analytics to monitor important performance metrics. It is a paid tool with pricing starting at $99.
- AdEspresso
AdEspresso is a PPC automation tool that has the ability to create, manage, analyze, and automate PPC campaigns. With AdEspresso, you have the capability to create ad campaigns for Google, Facebook, and Instagram, and conveniently manage them within the platform.
This PPC tool offers dashboards that can be customized for extracting real-time data. AdEspresso enables you to convert these reports into Excel or PDF formats, facilitating quick saving and sending to clients.
AdEspresso, which is a pay-per-click software, offers users various features such as the Optimization Rules tool, CRM synchronization, regular in-app tips, and AdEspresso University. This tool seamlessly integrates with numerous platforms, including but not limited to Google Ads, Google Shopping, and YouTube.
AdEspresso, although it offers a 14-day free trial to users, is not a free tool as it provides different plans starting from $49 per month.
Final Verdict
PPC is an effective digital marketing strategy that ensures increased traffic, leads, and ROI. However, not all businesses have the capacity to devote time to creating laborious PPC campaigns. This is where PPC automation and bid management software or tools play a significant role. By using PPC bid management tools, businesses can automate mundane tasks, freeing marketers to focus on strategic decision-making.
