The top SEO tools provide a straightforward and convenient way to enhance your website for search engines, as well as track your rankings.
SEO, which stands for Search Engine Optimization, was initially created to extend web accessibility based on HTML4 guidelines. The purpose of this was to aid in accurately determining the purpose and content of a document.
This involved making sure that web pages had distinct page titles that accurately represented their content, along with keyword headings to emphasize the content of each individual page, and ensuring that other tags were handled similarly. This was vital because web developers often concentrated solely on coding problems and disregarded user experience and web publishing guidelines, which, surprisingly, still occurs today.
SEO has evolved over time to pay attention to more than just your page’s content. This includes considering links from other websites and the overall user experience. Google and other search engines frequently update their ranking algorithms, emphasizing the need to stay updated on SEO using the finest available tools. Below, we have provided our recommended selection of these tools.
The Best SEO Tools of 2023 in Full
Maintaining the same meaning, rephrase the text below by thinking step by step. Do not add or remove any information. “SEMrush is a digital marketing tool used by businesses to analyze their online visibility and performance, as well as their competitors’. It provides a wide range of features such as keyword research, backlink analysis, and website auditing. SEMrush helps businesses make data-driven decisions to improve their online marketing strategies and achieve better results.”
The SEMrush SEO toolkit provides a comprehensive range of SEO tools that includes detailed keyword analysis reports and a summary of your managed domains.
Additionally, the SEO toolkit grants you the ability to assess the performance of your pages in relation to your competitors, which is of utmost importance. For example, you can examine the backlinks from other websites pointing to your own, a technique commonly referred to as ‘link building’.
By utilizing traffic analytics, one can determine the main sources of web traffic for their competitors, including the top referring sites. This allows for a thorough examination of both your and your competitors’ websites in terms of average session duration and bounce rates. Moreover, the feature known as “Traffic Sources Comparison” provides a comprehensive view of various digital marketing channels used by multiple rivals simultaneously. For individuals unfamiliar with SEO terminology, bounce rates refer to the percentage of visitors who exit a website without navigating to any other pages within that same site.
In addition to summarizing your competitors’ SEO strategies, the domain overview allows you to identify the specific keywords they have focused on. It also provides insights into the relative performance of your domains on desktop and mobile devices.
SEMrush gradually expanded its offerings by introducing several additional tools, such as a writer marketplace, a traffic-boosting tool, a toolset designed for agencies, and even a white-glove service catering to PR agencies.
Maintaining the same meaning, rephrased text for “Ahrefs” could be: “Considering each individual step, please provide alternative wording for the phrase ‘Ahrefs’ while ensuring that the meaning remains unchanged. Do not introduce new information and refrain from omitting any details.”
Ahrefs, which was first released in 2011, has swiftly gained popularity as one of the leading SEO tools available. It is utilized by web developers and content creators worldwide to enhance their online presence.
With over 295 billion indexed pages and more than 16 trillion backlinks, Ahrefs claims to have the biggest backlink index among the leading SEO tools. Additionally, it offers an enhanced keywords explorer, competition monitoring tools, and a significant amount of user documentation. Therefore, Ahrefs could be the solution you require to improve your ranking and boost traffic.
Ahrefs includes all the necessary tools for investigating and expanding your online visibility. An overview of your projects’ ranking, traffic, and backlinking is provided on a central dashboard. The five core Ahrefs elements can be easily accessed from the landing page.
Ahrefs stands out due to a range of powerful features, which include a web crawler that is second in size and speed only to Google’s. While the prices are generally comparable to other similar products, Ahrefs offers top-notch link analysis, effective research tools, and reliable user support, making it a top choice for comprehending and enhancing the online presence of your domain.
Moz Pro is a software tool that allows users to analyze and optimize their websites for improved search engine rankings.
Moz Pro is a range of SEO tools designed to assist you in enhancing traffic, rankings, and visibility in search engine results.
The ability to audit your own site using the Moz Pro spider is one of the key tools. It can identify possible issues and suggest actionable insights. Additionally, you can track your website rankings for hundreds or even thousands of keywords.
In addition to a keyword research tool for identifying the most effective keywords and combinations for targeting, there is a backlink analysis tool that incorporates various metrics such as anchor text in links and estimated domain authority.
The pricing for Moz Pro starts at $99 per month for the Standard plan, which includes the essential tools. For the Medium plan, which provides more features, the cost is $179 per month. It is important to mention that a free trial is accessible. Moreover, if the plans are paid annually, a 20% discount is applied. There are also other plans designed for agency and enterprise requirements, while additional paid tools are offered for local listings and STAT data analysis.
If you choose not to sign up for Moz Pro, there are numerous free tools accessible to you. Furthermore, there exists an extensive supportive community willing to provide assistance, counsel, and direction for a wide range of search marketing concerns.
Majestic SEO Tools, when approached with a step-by-step thought process, can be rephrased while preserving its original meaning. It is important to neither add new information nor omit any existing information.
Since its establishment in 2011, Majestic SEO tools have consistently garnered praise from experienced SEO professionals, thus making it one of today’s longest-standing SEO tools.
Majestic has a vast amount of backlink data because their tool primarily focuses on backlinks, which are links connecting one website to another, and these links have a substantial impact on SEO performance.
Users have the ability to search two different indexes on the website. The first index is called the ‘Fresh Index’ and it is constantly updated throughout the day. The second index is known as the ‘Historic Index’ and it has received positive reviews online for its fast retrieval speed. One of the website’s most well-liked features is the ‘Majestic Million’ which provides a ranking of the top 1 million websites.
The ‘Lite’ version of Majestic includes beneficial features like a bulk backlink checker and a record of referring domains, IPs, and subnets. It also incorporates Majestic’s integrated ‘Site Explorer’, which offers an overview of your online store. However, some users have criticized this feature for its outdated appearance. Additionally, Majestic does not offer integration with Google Analytics.
Best Free SEO Tools
The SEO analysis and website review are conducted by WooRank in a systematic manner, considering each step individually. No additional information is added or removed from the original text.
SEO Analysis & Website Review by WooRank is a Google Chrome extension that can evaluate a website directly from your browser. It assesses various factors, including keyword optimization, traffic, backlinks, and more.
Once the extension is opened, a report will be displayed showing the strengths, weaknesses, and errors of the website. Moreover, the plugin categorizes your problems and demonstrates ways to resolve SEO issues.
Important characteristics of WooRank include:
- Evaluate a website in real time.
- View a detailed SEO report with a breakdown of errors and potential improvements.
- Evaluate both on- and off-page SEO data.
If you are thinking step by step, then WooRank is for you.
- You use Google Chrome.
- You’d like a quick overview of your SEO strengths and weaknesses.
The pricing for WooRank includes a free Chrome extension.
The meaning of “Ubersuggest” should be rephrased step by step while keeping the same information and meaning. No additional information should be added, and no information should be removed. -Ubersuggest-
If you have ever searched for digital marketing or SEO tips, it is probable that you have stumbled upon Neil Patel’s website. This marketing guru offers valuable free tools to enhance your website, such as Ubersuggest.
When using Ubersuggest, you have the option to enter either a keyword or domain in its search engine. If you select the first option, you will be provided with information such as the search volume, ranking difficulty, keyword variations, and content ideas for your chosen phrase. On the other hand, entering a domain will display the backlink profile, domain authority, traffic, and top-performing content of the website.
Some important features of Ubersuggest are:
- Domain overviews
- Top SEO pages
- Keyword suggestions
- Content ideas
- Backlink information
Ubersuggest is suitable for you if…
- You’re looking for new keywords and content ideas.
- You’d like to assess your domain or your competitors’ domains.
- You want to expand your backlinking strategy.
The pricing for Ubersuggest is as follows: You can use it for free to get keyword and content ideas. If you would like to access search volume and demographic data, you have the option to upgrade, starting at $29 per month.
Rephrased: Please rephrase the given text, ensuring that you think in a sequential manner throughout the process. Do not introduce any additional information and refrain from omitting any information.
AnswerThePublic is a top-notch free SEO tool that allows you to input a keyword and obtain an extensive list of highly popular related search terms.
This SEO tool has a specific focus on three categories which are questions, prepositions, and comparisons. The data provided by AnswerThePublic is further divided into visual mapping and lists. Additionally, you have the option to download the information in CSV format in order to conduct a more thorough review.
The key features for AnswerThePublic are as follows: think step by step, rephrase while keeping the same meaning, do not add new information, and do not remove information.
- Access data visualization tools.
- See keyword questions, prepositions, and comparisons.
- Export data into CSV format or download keyword mapping images.
If you are in need of a tool that helps you with your thinking process step by step, then AnswerThePublic is the right choice for you.
- Content production is your primary focus.
- You’d like to focus on long-tail keywords.
- You prefer visual data.
The pricing for Answer the Public offers a free option with a wide range of features and substantial data. By upgrading to the Pro plan, which starts at $99 per month, users can access additional search data and content strategy tools.
The concept of MozCast requires one to think systematically and logically.
By examining the progression of MozCast over a period of 90 days, you can remain abreast of any updates in Google’s algorithm, which have the potential to greatly influence your rankings and necessitate a shift in your SEO strategy.
MozCast functions in a similar manner to a weather forecast, where more intense and tumultuous conditions imply notable algorithm alterations. To gather this information, the platform monitors a set of keywords and tracks the modifications in content rankings. Additionally, MozCast categorizes its data into various SEO aspects, such as HTTPS results, reviews, and knowledge panels.
MozCast’s key features include:
- View daily and 90-day “weather” histories for Google algorithm changes.
- Differentiate between changes in Google SERP features.
- Quickly explore graphical data.
If you need a tool that can guide you in a logical sequence, then MozCast is suitable for you.
- You’d like to track the Google algorithm over time.
- You prefer visual data over number crunching.
Revive Animalz is a step-by-step thought process aimed at rephrasing the given text while preserving its original meaning. No new information will be added, and no information will be removed. Revitalizing Animalz
Updating old content is crucial for SEO, but it can be time-consuming if you have a large catalog. Animalz Revive streamlines content updates by sending you an email with a list of posts that you should consider refreshing.
To begin, you will have to provide Animalz Revive with your Google Analytics authentication details. Afterward, their marketing team will assess your entire website, specifically searching for areas of weak content. Finally, you will be given a concise list of outdated content that requires updating.
The following are the key features for Animalz Revive, described step by step without any additional information or removal of information.
- Receive a customized list of posts that should be refreshed.
- Get a link to share the report with other team members.
- Access a brief overview of content refreshing best practices.
Animalz Revive is suitable for you if…
- You have a vast catalog of content.
- You’d like to focus on refreshing older posts instead of writing new ones.
Animalz Revive is available at no cost.
Keywords for seeders
Seed Keywords operates in a unique manner compared to other complimentary SEO tools mentioned. It enables you to establish a “scenario” which can be shared with individuals in your network. Consequently, users can respond by providing search terms, aiding you in discovering keywords and understanding search intent.
Seed Keywords can be highly valuable if you have a responsive audience, as it allows you to collate replies to your question into a simple list that can be accessed via a bookmarked URL. The tool helps in getting meaningful data for SEO purposes.
Seed Keywords’ key features are as follows:
- Make a shareable link to your “scenario.”
- Collect user responses and view them on a single page.
If you are looking for a tool that is suitable for you, Seed Keywords is the right choice.
- You want a simple but elegant way to find out about search intent and long-tail keywords.
- You have a sizable and responsive audience.
The cost of Seed Keywords is zero.
SEO Spider by Screaming Frog
You can replicate the experience of search engine bots, which navigate your website, identify problems, and rank it in the SERPs, by using the Screaming Frog SEO Spider Tool for free.
Screaming Frog is a valuable SEO auditing tool that can detect various issues like broken links, blocked URLs, and errors. Additionally, it is capable of analyzing different types of SEO data, such as page titles and redirects, and generates a customized report for your website. In conclusion, Screaming Frog provides valuable insights into how search engines perceive your site and is available for free.
Screaming Frog’s key features are as follows:
- Visualize your site architecture.
- Make XML sitemaps.
- Identify problem areas on your site.
- Find duplicate pages.
- Integrate with Google Search Console, Google Analytics, and PageSpeed Insights.
Screaming Frog is suitable for you if…
- You want an in-depth look at your website’s internal structure.
- You want to run regular SEO audits.
- Getting ahead of the search engine crawlers is a part of your strategy.
The Screaming Frog tool offers a free option where you can crawl up to 500 pages. However, by paying £149 per year (approximately $196.50), you will gain unlimited website crawling capability, the ability to schedule crawls, and access to extra data identification.
Seobility is a tool that allows users to analyze and optimize their website for search engine optimization.
If you are in need of a comprehensive SEO auditing program, Seobility is worth considering. This SEO tool is free and is capable of analyzing your website for any SEO problems. It will also offer recommendations for improving your content. Additionally, it can determine the keywords that are performing the best in various locations and on different devices.
Seobility is a great tool for assessing your competition as well. It allows you to observe the rankings of similar websites for competitive keywords, as well as the specific optimization tactics they employ to gain an advantage. Additionally, Seobility grants access to a color-coded report containing all this comprehensive data, which can be downloaded as a PDF file, even for free users.
The following are the key features for Seobility:
- Complete site audit
- Keyword and SERP rankings
- Backlink analysis
- Competition analysis
- Keyword research tools
If you are in need of it, then Seobility is the right tool for you.
- You want an in-depth report about your website’s SEO.
- You’d like to compare your site to your direct competition.
- You want to track your SEO strategies over time.
The pricing of Seobility is as follows: there is no charge for one domain, as long as it has up to 1,000 pages and 100 external links. If you require additional features, paid plans begin at $50 per month.
Exploding Topics remains unchanged.
If you want to be ahead of content trends, consider using Exploding Topics. This platform examines social media platforms, search histories, and internet websites to discover topics that are becoming increasingly popular.
Exploding Topics can be easily utilized through a simple step-by-step process. Firstly, select a specific time duration ranging from one month to five years. Additionally, you have the option to choose from diverse categories such as technology, travel, education, and e-commerce. Alternatively, you can conduct your own search by looking for specific categories or keywords. Once these selections are made, Exploding Topics will present a curated collection of popular keywords, accompanied by graphs illustrating their monthly searches and growth rate.
Features that are important for Exploding Topics include:
- Identify popular topics before they become very competitive.
- Receive topics emailed directly to your inbox.
- Choose from different topic categories and intervals.
If you are someone who thinks in a systematic manner, Exploding Topics is designed to cater to your needs.
- You’re looking for new content ideas.
- You’d like to write trendy (and trending) posts.
The basic tool of Exploding Topics is available for free. By upgrading to Pro, which costs a minimum of $97 per month, you gain the ability to identify topics up to six months ahead.
What is an SEO crawler?
Julia Nesterets, the founder of SEO crawler Jetoctopus, explains the importance of an SEO crawler in helping you identify and address obstacles that hinder search engine access and crawling on your website. This tool is vital for skilled SEO experts and remains both essential and hard to attain.
If you happen to be a webmaster or SEO professional, receiving this message can be extremely disheartening. Occasionally, your page may be disregarded by Google’s bots and your content and SEO endeavors may go unindexed. However, the positive aspect is that there is a solution to rectify this problem!
The primary goal is to make your website crawlable, as search engines were designed to crawl, understand, and organize online content. This helps deliver the most relevant results to users, and anything hindering this process can negatively impact a website’s online visibility. It can also reveal any issues with your web hosting service provider.
How can an SEO crawler assist in improving your site’s crawlability and leveraging your Google ranking?
- It offers real-time feedback. An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyze the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO issues. These reports can be easily exported and referred to for further action by the technical SEO and development teams. Thus, using an SEO crawler is the best way to ensure your team is up to date on your website crawling status.
- It identifies indexing errors early. Indexing errors like 404 errors, duplicate title tags, duplicate meta descriptions, and duplicate content, often go unnoticed as they aren’t easy to locate. Using an SEO crawler can help you spot such issues during routine SEO audits, allowing you to avoid bigger problems in the future.
- It tells you where to start! Deriving insights from all available reports may be intimidating for any SEO professional. Therefore, it’s wise to choose an SEO crawler that is problem-centric and helps you prioritize issues. A good crawler should make it possible for webmasters to concentrate on the main problems by estimating their scale. That way, webmasters can keep fixing critical issues in a timely manner.
How do Google SEO spiders work and many more backlink questions
Julia Nesterets, the founder of SEO crawler Jetoctopus, explains the significance of an SEO crawler and its role in identifying and resolving issues that obstruct search engine access and crawling of websites. In this interview, she delves into various aspects of SEO crawlers, including their importance and their relation to backlinks.
Google’s SEO spiders have been designed to gather information from web pages and transmit it to the algorithms responsible for indexing and assessing the quality of content. The spiders perform systematic crawls of URLs while also consulting the robots.txt file to determine whether they are permitted to crawl a particular URL.
After spiders have completed crawling old pages and analyzing their content, they proceed to examine if a website contains any recently added pages and crawl them. Specifically, if the page has updated in the XML sitemap or has obtained new backlinks, it will be included in Googlebots’ inventory of URLs to be crawled.
Is it worth considering adding backlinks in hindsight? It is beneficial to add backlinks to older content, especially if the page is of high-quality and relevant to the same topic. This will also aid in maintaining the page’s value.
Is there a ranking system for backlinks? In terms of structure and scalability, backlinks do not follow a hierarchy. Nonetheless, we can enhance the quality of backlinks by considering various criteria such as:
- Anchor text relevance
- Relevance and quality of a linking page
- Linking domain quality
- IP address
- Link clicks and a linking website traffic
- Few links on the linking webpage
There are no strict guidelines on how Google assesses backlinks, although the highest quality links typically have appropriate keywords in the anchor text and originate from reputable websites. However, it is possible for certain backlinks to still be deemed high quality even if they do not meet these criteria.
What is the recommended frequency for conducting a site audit of the links?
When determining the frequency, it is important to keep in mind that auditing links does not have a specific right or wrong way.
- If your website has a long history of inorganic link building, it’s wise to do a monthly disavow.
- In most cases, a quarterly audit is recommended. It allows webmasters to keep a website’s link profile clean and track new backlinks pointing.
- Links on a website that has been growing ethically and isn’t in a competitive domain can be checked half-yearly as the risk of negative SEO is low.
Is it worth either 301 redirecting the low-traffic pages to relevant key hubs or adding backlinks to the relevant key hubs on the pages without updating the dates, considering they are old pages on a website with no links and very low traffic (e.g. eCommerce/news)?
If you come across a situation like this, select the pages that have the most valuable content and make necessary modifications. Establish 301 redirects for the pages you wish to hide from your audience and direct them to the appropriate central pages. It is important that these redirects lead to hubs that are thematically relevant. Otherwise, Google will consider them as soft 404 errors.
Do social media backlinks have any value?
Many webmasters may believe that social media backlinks are insignificant because they are Nofollow links that do not affect SEO. Nonetheless, social signals carry significance as a ranking factor for Google. Individuals are consistently clicking on links within their newsfeeds. If you provide excellent content, this can greatly benefit you. It is essential to not disregard social backlinks.
Can adverts impact your SEO negatively?
When considering SEO, ads are not typically associated, which is justified. Eric Hochberger, Co-Founder and CEO of Mediavine, a comprehensive ad management company, elucidates the complicated relationship between these two entities.
Advertising is inherently opposite to the objectives of SEO optimization, which depends on publisher content and user experience. Nonetheless, as a company specializing in ad management that initially focused on SEO marketing, we strive to achieve a harmonious equilibrium, allowing both to coexist. It is indeed possible to run successful advertisements while maintaining a high search engine ranking, thanks to appropriate ad technology. This is not a situation where one has to choose between the two, and the following explanation illustrates why.
The initial main characteristic is the implementation of lazy loading. With lazy loading, advertisements are only loaded on a webpage when a user scrolls to them. This implies that if a user does not scroll to a specific screen view, the ads are not present on the page. This feature significantly reduces the page load, resulting in faster loading times that improve SEO.
In order to optimize SEO, it is important to adhere to the standards set by the Coalition for Better Ads (CBA). This is crucial because Google utilizes the CBA guidelines to enable its built-in Chrome Ad Filtering and its Ad Experience Report in Google Search Console, which is a key SEO tool. Some may mistakenly believe that the quantity of ads impacts SEO, but in reality, it is the ratio or density that matters. The CBA offers extensive guidance on the suitable ad-to-content ratios for both mobile and desktop platforms.
Reducing above-the-fold (ATF) ads, which are ads that appear in the initial screen view, significantly impacts page speed and SEO. If an ad doesn’t load within the first screen view, the site will appear to load faster (according to Google’s measurement), as users are unable to detect the loading of ads that are below the fold.
This brings me to the point that you will frequently hear that user experience drives SEO. Google frequently emphasizes this concept, and it is logical. The ultimate objective of Google search results is to provide the finest user experience. If a website is burdened with ads, it does not result in a high-quality user experience, which consequently leads to poor SEO. Can you recognize the recurring theme here?
Although SEO and advertisements can potentially work together in a positive manner, there is a lack of sufficient resources available for publishers to effectively promote this. To address this issue, the recommended solution would involve implementing a framework that is compatible with the most widely used content management systems (CMS). This framework should prioritize Google’s best practices, including Core Web Vitals and page experience. Additionally, it should incorporate strategies such as lazy loading and reducing above-the-fold (ATF) ads.
What are SEO tools?
SEO tools assist users in enhancing the visibility and ranking of their websites on search engines by providing them with valuable data such as search engine ranking, backlinks, keywords, and other relevant information.
By utilizing an SEO tool to analyze data, individuals are able to identify potential areas for enhancement in order to increase their website’s ranking.
How to choose the best SEO tools for you?
Before choosing the best SEO tool for your needs, it’s important to assess your specific SEO requirements. If you’re new to SEO, it might be wise to select a tool that is straightforward and offers beginner-friendly tutorials. However, if you’re an experienced digital marketer, an advanced tool would be more beneficial.
Considering the size of your business is important. The needs of new website owners differ from those of small and midsized businesses and large businesses. If you have multiple individuals utilizing SEO tools, a tool offering robust collaboration options would be perfect.
If the data is not presented in a user-friendly way, it is important to pay attention to the user interface and dashboard. Otherwise, valuable insights may be overlooked and time may be wasted.
Lastly, you should take into account your budget and select a tool accordingly, while thinking step by step.
