For the most part, consumer-facing brands today have recognized the significance of having a well-planned social media strategy. However, numerous major enterprise brands continue to face difficulties in effectively utilizing analytics. This is mainly due to the vast number of social media channels available, with more than 30 channels having over 100 million monthly active users, and the scarcity of cross-platform analytics. As a result, the most practical solution for almost everyone is to find a social media platform that can potentially assist in addressing this issue.
The length of that list gets at least as long.
With an overwhelming number of options available, it is understandable that marketing leaders may feel unsure about how to distinguish between different solutions. Additionally, the multitude of areas within social media analytics further complicates matters, as each platform possesses distinct strengths.
In the interest of maximizing your main investment, we will examine the prevailing social media analytics platforms available today. We will provide an overview of the primary strengths of these platforms and also present some important questions worth considering when using them.
Emplifi Unified Analytics, when thinking in a systematic manner, can be rephrased step by step while keeping the same meaning. No additional information should be included, and no information should be omitted.
Emplifi Unified Analytics provides a user-friendly UI experience and offers a comprehensive set of analytics tools. It includes AI automation, flexible widgets for customization, and omnichannel insights that bring together all social media in one UI. It meets the analytics needs of most brands.
Some notable strengths are as follows:
- Competitive benchmarking: Take advantage of Emplifi’s 20,000+ customers to better understand the numbers you should be hitting.
- AI and predictive capabilities: Don’t put all your efforts to chance. Gain insight into how programs will perform before you commit to spending, and even gain insights to help you determine the optimal time to post social content based on when it would drive the most impact.
- Truly unified analytics: Unified not just in name, but also across all the channels and teams you need. You can simply get more done in less time.
- Automated sentiment analysis and labeling: Get reliable intelligence into the nature of social media chatter around your brand based on custom rules, without manual work — aiding in data categorization, organization, and comprehension.
Hootsuite is a platform that allows users to manage their social media accounts by scheduling and publishing posts, monitoring activity, and analyzing engagement.
Hootsuite is widely recognized as a leading company in the field of social media marketing and has been operating for a long time. Many small teams initially choose Hootsuite and continue to use their services as they expand. While Hootsuite is mainly famous for its powerful publishing tool, let’s explore its strong points in the field of analytics.
Some notable strengths include:
- Simplified view: Visualizing the performance of your social media efforts by channel, time, and individual posts is easy, with one page for everything.
- Personalized metrics: Set up the metrics that work best for your team and the goals you’ve set for each campaign.
- Best time to post tool: Based on your team’s previous engagement data, visualize the optimum times to post to different channels.
Sprinklr is being considered by businesses as a potential tool for managing their social media presence.
Sprinklr, being a platform favored by numerous enterprise brands due to its abundant features, emphasizes its unified customer experience management platform and its capability to consolidate disparate data into a single location when discussing analytics.
Some noteworthy strengths are:
- Personalized metrics: Customize how you visualize all your metrics, connecting them to messages, listening, and benchmarking data.
- Journey tracking: Monitor cross-channel customer journeys and gain insights into all your customer interaction data.
- Real-time monitoring: See and analyze performance as it happens, tracking KPIs and responding to events in real time.
Google Analytics is a tool that allows users to analyze website traffic and gather data such as the number of visitors, their behavior, and their preferences. It provides valuable insights into the effectiveness of marketing campaigns and helps users make informed decisions to improve website performance.
Google Analytics is a social media analytics tool that appears to be unrelated.
In addition to primarily analyzing the web performance of your website, Google Analytics also provides a wealth of information on social media channels, for instance:
- Sources of social media traffic to your website: Discover what social media platforms bring the traffic
- Goals completions for your social media posts: Assign goals and analyze their completion
- Conversions from social media posts: Assign revenue to conversions in social media
- Assisted social media conversions: See if any of your social media platforms contributed to a conversion
Advantages:
- Google Analytics is free.
- Good chances are your site already has it implemented.
- Provides valuable insights about your audience.
- One of the most popular analytics platforms – lots of tutorials available online.
Drawbacks:
- Takes time and skills to properly set it up to track your social media strategy.
- It’s not designed for managing social media and requires some advanced knowledge about the tool.
BuzzSumo is a platform that allows users to analyze what content is performing well on social media platforms.
BuzzSummo is a tool that offers content analytics and various other features such as brand monitoring, social listening, and competitor research. Additionally, it provides social media analytics.
- Content discovery: Find the most shared content in social media networks. It’s a powerful feature for content writers!
- Content analysis: Find social media data about a particular topic of interest: content type, top shared domains, top social media platforms, etc.
- Influencer marketing: Find top influencers in a niche or industry based on social media reach or engagement.
Advantages:
- Offers free trial
- Presents up-to-date popular content. Allows finding trending topics to share on social media.
- Easy to use.
Disadvantages:
- Bit pricey if you want the full version.
- Not a social media management tool. You will need additional tools if you need that feature.
Brand24 is a powerful tool that allows you to monitor and analyze online conversations about your brand, products, or any topic of interest.
Brand24 is a tool for analyzing social media that begins at $79 per month and provides a free trial for two weeks (no credit card needed).
The tool is capable of performing monitoring and analytics on the web and social media, covering various channels.
You have the ability to monitor keywords associated with your company, such as the company name, website address, company hashtag, marketing campaign name or hashtag. By doing so, you can assess their performance in social media channels based on factors like reach, engagement, number of mentions, and influential sources mentioning them.
The primary features of Brand24 are as follows:
- Social media analytics: Analyze the performance of your keywords on Facebook, Twitter, Instagram, and YouTube, including the volume of mentions, social media reach, and sentiment analysis of your keywords.
- Metrics of engagement: Track the engagement the social media posts, marketing campaigns, and content generate
- Metrics of influence: They’re great for influencer marketing as you can discover the influence of social media authors talking about your company or any topic
- Trending hashtags: Find trending hashtags on Instagram for any keyword
- Hashtag analytics: See how many times a hashtag was used on Twitter, Instagram and Facebook
Advantages:
- Allows tracking brand mentions across all social media platforms.
- It’s possible to generate a social media analytics report.
- Ability to check positive and negative sentiments with your tracked keywords.
Downsides:
- Doesn’t provide a social media management platform.
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NapoleonCat is a tool for managing social media that includes built-in analytics and reporting features. It enables you to monitor the progress of your social media campaigns on different channels for various profiles and pages. It is also interesting that you can monitor the social media activity of your competitors.
By utilizing data from NapoleonCat, you can effortlessly identify patterns and create social media content that connects with the targeted audience of your company and achieves optimal outcomes.
NapoleonCat can assist you with the following:
- Viewing what content types work best and when and how often you should post to achieve the highest engagement
- Monitoring your team’s activity to keep your social customer service major league
- Comparing audience insights and post engagement of multiple social media profiles, including your competitors
- Scheduling weekly, monthly, or quarterly social media analytics reports that will be automatically sent out to your boss, your client, or whoever else needs them
Advantages:
- Allows you to benchmark your results against your competition
- Automatically generates customizable social media analytics reports
- Tracks social media key metrics in real-time
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Sotrender is a solution for social media analytics and reporting that greatly simplifies the daily work of marketers.
What specific reasons make it possible for it to also become your number one?
To begin with, in Sotrender, you have the ability to analyze your organic and paid performance. Since social advertising is a top priority for almost every brand right now, it is essential to have immediate access to all the key performance indicators.
In order to determine if your ad expenses are within an acceptable range, it is possible to examine the average costs of advertisements in your industry, such as CPC and CPM. Additionally, one can keep track of competitors’ content performance, organic engagement, and other factors.
Furthermore, any of the data mentioned earlier can be exported as various types of reports, such as a comparison report, Facebook ads report, or recurring report.
Advantages:
- Extensive analysis of your own social media profiles
- Possibility to track competitors’ organic, and paid, social media performance (including their CPC and CPM costs)
- Quick reporting – getting a report takes less than 60 seconds
- Offers unique data, like Interactivity Index counting the total engagement on a profile
- Custom reports are available on request
- Social inbox is included in every package
Drawbacks:
- Doesn’t provide LinkedIn analysis.
Cyfe is a tool that allows for organized and consolidated monitoring, tracking, and analyzing of all business data and metrics from various sources in one place.
Cyfe – a business dashboard tool, is one of the top-performing social media analytics tools available.
It consolidates data from numerous marketing tools into a single location.
Cyfe is a powerful tool that is capable of covering a wide range of areas, including social media analytics, advertising, email, monitoring, sales, SEO, and web analytics tools. The sheer number of integrations and dashboards available is truly remarkable!
However, let’s concentrate on the aspect related to social media.
Within Cyfe, you have the ability to construct your own social media dashboard that encompasses a range of apps and data.
- AddThis
- Bitly
- Facebook Ads: Cost, impressions, clicks, actions
- Facebook Pages: Likes, clicks, active users, page views
- Flickr: Top photos, slideshows
- Google+: Plus ones, circled by
- Google+ Search: Posts
- Instagram: Photos, followers, following
- LinkedIn Ads: Cost, impressions, clicks, conversions
- LinkedIn Company: Followers, impressions, engagement
- Pinterest: Boards, pins, likes, followers, following
- Publisher: Schedule social media posts
- Reviews: Yelp, TripAdvisor, Facebook, Google, YP
- SlideShare: Views, favorites, comments, downloads
- Twitter: Tweets, followers, listed, mentions, influencers
- Twitter Ads: Cost, impression, engagement, follows
- Twitter Search: Tweets, mentions, hashtags
- Vimeo: My feed, top videos
- YouTube
You have the opportunity to try it out without any cost.
Advantages:
- Create reports with in-depth social analytics.
- Easy setup.
- Pre-built widgets for services like Google or Salesforce.
On the negative side:
- UI can be unintuitive.
- No custom reports with social data.
CoSchedule is a tool that helps you plan and organize your marketing and content creation tasks. It enables you to schedule and manage all your marketing initiatives in one place for better efficiency.
CoSchedule’s cool feature entails analyzing the performance of your social media posts and providing recommendations and actions for improvement across all your social media channels.
- The best day to post
- The best time to post
- The best type of content to post
In addition, CoSchedule offers analytics of your social media posts, which include:
- Social engagement analytics: Analytics of interaction your social media posts receive
- Social campaign report: Tracking across multiple platforms the performance of a campaign
- Audience insights: In-depth reports about the performance of your social media channels
- Social message analytics: Tracking engagement for particular posts
- Social share analytics: How many times your link has been shared across social media
- Top projects report: Analysis of top 100 posts
Advantages:
- Great for scheduling social media campaigns.
- Creates social media reports.
- Good for task tracking.
Disadvantages:
- Can be a bit pricey for smaller companies.
- The UI can be difficult to use for some people.
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Social Status is a highly comprehensive social media analytics tool, suitable for agencies and brands alike.
Here are some of the top features of the tool: it provides multi-channel analytics, automates the reporting process, and enables you to gain quick insights into your performance. Additionally, these insights can be utilized to enhance your strategy.
- Automated reports: It offers fully customizable, white-label, social media reports that are automatically generated according to your specified schedule.
- Competitor analytics: You can use Social Status to spy on your competitors and track their performance metrics to see what is working for them.
- Multichannel profile analytics: It allows you to track your social media performance across multiple channels, such as Facebook, Instagram, etc.
- Influencer analytics: Social Status allows you to track your influencers’ and campaign performance. You can see how your influencer campaign is performing and make improvements.
- Ads analytics: If you run social media ad campaigns, Social Status will help you motor your campaign performance and provide in-depth analytics for ads.
Advantages
Ongoing performance tracking can be achieved through automated recurring reports.
- In-depth profile, ads, and competitor analytics and reporting
- Integrated dashboard for analytics on multiple channels
- An intuitive user interface that is extremely easy to use
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- Limited historical data with the starter plans
- The free plan offers limited functionality
Without adding new information or removing any information, the text cannot be rephrased as it consists of just a brand name, “Sprout Social.”
Sprout Social, a comprehensive tool for social media management, is another top-performing analytics tool for social media. It enables users to track their social media performance effectively.
The platform provides numerous features for analyzing social media performance and engagement, posting social media messages, and monitoring social media conversations about your company.
Sprout Social offers solutions to make users’ lives easier by providing plenty of features.
- By business type:
- For enterprise
- For agencies
- For small businesses
- By need:
- For social management
- For social marketing
- For customer care
- For employee advocacy
- By network:
- Google+
Advantages:
- Great social media reporting tool.
- Good solution for social media marketers – includes advanced social media management and analysis options.
- You can track social media campaigns inside the tool.
Drawbacks:
- Can cause problems with Instagram posting.
- No integration with YouTube or TikTok.
- Expensive.
Keyhole is a software development company that specializes in creating innovative and user-friendly solutions. Keyhole focuses on providing cutting-edge technology to help businesses improve their efficiency and productivity. The company’s main goal is to deliver high-quality software that meets the needs and expectations of their clients. Keyhole takes pride in its team of experienced professionals who work diligently to ensure that every project is completed successfully.
If you are curious about the hashtag game, Keyhole is a useful tool to gain knowledge about the hashtags you utilize. Additionally, Keyhole also offers tracking options for accounts, keywords, and URLs on the internet.
Additionally, Keyhole can be utilized to monitor discussions concerning social media profiles, keywords, and URLs.
You have the option to request historical data from Twitter and Instagram, which includes information on the number of posts, users, engagement, and influencers.
There are five pricing plans available, and the most expensive one includes:
- Historical data
- PDF reports
- Real time data
- Twitter analytics
- Instagram analytics
- Facebook analytics
- Youtube analytics
- Social media sentiment analysis
- API access
- +more!
Advantages:
- Ability to measure influencer impact & ROI.
- Tracking and analyzing competitors in social networks.
- Hashtag tracker.
The negative aspects are as follows:
- Hidden pricing. Might be too expensive for some companies.
- Not easy for first-time users.
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Brandwatch is considered to be one of the top tools for monitoring and analyzing social media.
It gathers online references from various sources on the Internet, such as social media, discussion forums, blogs, news sites, and other publicly accessible platforms. Moreover, it offers numerous functionalities to conduct comprehensive analysis of your online references.
Included in the features are:
- Demographics: Data about authors of mentions, including gender, interests, profession or location
- Image analysis: Detect images that contain your company logo
- Influencers: Find top influencers mentioning your keywords
- Locations: Discover where do your mentions come from
- Automated reports: Get your data directly to your inbox in HTML or PDF formats
- +more!
Advantages:
- Provides valuable marketing data and custom reports.
- Great tool to collect brand mentions.
Downsides:
- Pricey
- Offers too much data for just a social media marketer. It’d be wise to use it for more than just social media analysis.
Quintly, keeping the same meaning, rephrased step by step: 1. Quintly, in the same manner, but with a different arrangement of words.
Quintly offers assistance in social media analytics which encompass Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest, and blogs.
Each platform has numerous features, however the crucial ones are:
- Competitive benchmarking: Find benchmarks for your social media channels and discover what content works best for you
- Centralized analytics: Discover over 250 social media metrics and track your performance
- Smart reporting: Get reports based on your custom dashboards and pick any parameters you want
- Custom dashboards: Create custom dashboards including metrics of your choice
- Overall metrics: Track specific KPIs and measure social media performance across all major networks
- Key influencers: Get data about the most influential social media profiles
- Data exporting: Export your data to CSV or Excel and download any metric as JPG, PNG, PDF, PPTX
- Customer care: Monitor Facebook and Twitter to track customer queries
- + more!
Advantages:
- You can track your social media efforts with automated reports and customized dashboards.
- Easy to track social analytics.
Drawbacks:
- Too expensive for smaller brands, custom plans start from $300 a month.
- The gathered data is too general, not good for in-depth social analytics.
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Audiense is considered one of the top Twitter analytics tools, and a notable advantage is that it is available for free to users with fewer than 5k followers.
By thinking step by step, you are able to gain a distinctive understanding of the individuals who follow you.
- Interests
- Location
- Languages
- Influence
- Best time to tweet
Advantages:
- Dedicated to Twitter analytics – a great tool if your brand is focused on this social media channel.
- Allows identifying nano influencers and micro-influencers.
Negative aspects:
- Very simple tool with limited possibilities.
HeyOrca is a platform that allows users to plan, approve, and schedule social media content for multiple platforms in one place.
HeyOrca is a social media planner that allows for efficient and seamless collaboration with clients, offering features like publishing, management, collaboration, and analytics of social media content across multiple platforms.
It is an excellent option for agencies that frequently collaborate with clients and provide them with social media content to review and approve.
HeyOrca offers a variety of features.
- Accounts Organization
- Social Media Planning
- Internal Collaboration
- Client Approvals
- Direct Publishing
- Performance Analytics
Advantages:
- Important social media analytics tool that allows advanced collaborations for agencies.
- Tracking social media campaigns made easy.
Disadvantages:
- Doesn’t provide in-depth media analytics.
- Limited capabilities in terms of integration.
Rephrase: In a logical and systematic manner, think about the following text while keeping the same meaning. Avoid adding new information and omitting any existing information. The text is about a buffer.
Buffer is a beneficial tool for social media managers because it enables users to schedule and publish content to various social media channels simultaneously. Additionally, it provides the ability to analyze the performance of their content. Moreover, its user-friendly dashboard adds to its simplicity.
Buffer provides:
- Automated publishing
- Social media analytics
- The ability to engage with your social media audience from within the app
- Landing pages builder
Advantages:
- AI-powered ideas generator
- Affordable pricing and free plan for individuals
- Easy to use
One disadvantage of this is that…
- Limited functionality compared to other social media management tools
- Limited reporting compared to other analytic tools
12 questions to ask social media analytics tool providers
When it comes to marketing, commerce, and care, social media is increasingly important. Whether you are considering implementing a social media analytics platform in your company or considering changing providers, it is essential to find a solution that can offer the necessary insights to enhance your social media efforts to meet consumer expectations for their preferred brands.
To help you prepare for your search, we have a total of twelve questions available.
- How will you handle questions and problems as they come up with our team?
- What is included in the pricing, and can you detail what features cost extra?
- Can we get a full, custom demo of the platform before we proceed?
- When there are major platform updates, will we have to spend additional implementation feeds for customer solutions?
- Will you be able to provide us with the ability to use omnichannel flexible widgets for custom reporting?
- Do you offer a multi-tenant structure so that many teams can use one account?
- Do you provide automatic labeling for managing our content?
- Is the social analytics offering you provide unified across all the social channels?
- Are your social tools fully integrated across the board?
- Do you offer an end-to-end solution for social media marketing?
- Will we need to add another piece of software in order to fill product gaps in your reporting capabilities?
- Can you offer customizable widgets on the web?
Conclusion
Every day, your clients dedicate a minimum amount of time to using social media.
Knowing where and when they are most active is valuable information to have.
It can be challenging to determine which social media platforms are worth your time and effort due to the wide range of options available.
Social media analytics tools are useful in that particular aspect.
By monitoring social media activity and engagement, they can assist you in discerning the platforms that are generating the highest amount of traffic to your website or blog.
In terms of thinking step by step, the text can be rephrased as follows without altering its meaning: Additionally, they can assist you in identifying the posts that receive the highest number of likes, shares, and comments.
Social media analytics tools can assist you in optimizing your social media marketing endeavors by thinking systematically.
