When it comes to marketing on social media, there are numerous tasks and obligations that consume a significant amount of your time and your team’s time. However, I want to introduce you to a tool that can save you time and greatly enhance your marketing abilities. This tool is a social media management tool, and it may be just what you’ve been searching for. Nevertheless, there are numerous tools available, ranging from excellent options to tools that can harm your reputation. In this guide, you will discover expert reviews on the top social media marketing tools for your agency, along with valuable insights on how they can enhance your agency’s marketing capabilities.
What Is A Social Media Management Tool?
A social media management tool is software that is specifically created to simplify and enhance the management of one or multiple social media accounts across various social media platforms. These tools enable businesses to effortlessly publish content on multiple social media platforms, interact with their audience, track brand reputation, analyze performance metrics, and perform other valuable functions.
These tools provide various functions, including scheduling and publishing content, listening to social media, commenting and engaging, tracking hashtags, analyzing competitors, and providing account analytics.
Why Do Marketing Agencies Use Social Media Management Tools?
The reason why many marketing agencies use social media management tools is because they greatly enhance social media ROI when utilized appropriately.
By providing tools to consolidate all tasks into one interface, the right tool simplifies the management of their client’s social media presence. Furthermore, these tools minimize time consumption by automating repetitive tasks. Additionally, they assess the client’s posts and offer constructive suggestions to enhance engagement rates.
In order to become one of the top marketing agencies in the industry, it is essential to include a social media management tool in your business model. This will not only make collaboration efforts easier but also assist in generating leads for your marketing agency and your client’s business.
Social Media Management Tools for Agencies to Try in 2023
When thinking in a logical sequence, rephrase the following text while keeping the same meaning. Do not introduce new information and do not omit any information. #1 Kontentino
Kontentino is an essential tool for digital marketing agencies, social media managers, and marketing teams because it is an intuitive scheduler and ideal for social media management.
If you are looking for a way to guarantee success, look no further than Kontentino. This platform is equipped with all the essential social media management tools and features for agencies, making it a reliable choice. It not only helps automate your workflow and save time but also gives a boost to the social media presence of the brands you work with.
Social media platforms that receive support.
Facebook, Twitter, Instagram, LinkedIn, and Pinterest – all of these social media platforms.
Key features:
- Content approval options – send your content plans to your team, managers, and clients for one-click approval, also via the mobile app.
- Content scheduling – plan anything you want with ease, and save time on operation work thanks to bulk actions.
- Tags and labels – filter your posts with labels and tags based on topics to make sure your content is well-balanced.
- AI content generator – use the assistance of artificial intelligence when needing some inspiration for your posts.
- Drag & drop content calendar – reschedule with just one cursor movement.
- Post previews – check your posts before going live, and make sure they look flawless.
- Social media analytics and reporting – get detailed insights about your posts’ performance and impress your clients with amazing reporting.
Pricing: Consider the following step-by-step thinking process and rephrase the text while preserving its meaning. No additional information should be added, and no information should be removed.
With a starting price of $59/month (for three users), Kontentino offers excellent features at a reasonable cost.
If you opt for the annual billing, the price is even lower at $53 per month.
There are four plans available for you to upgrade whenever you desire additional features. Additionally, with the Enterprise option, you can obtain a customized plan.
In order to maintain the same meaning while rephrasing the text, here is a step-by-step breakdown: 1. Start with the original text: “#2 Buffer” 2. Remove the punctuation marks. 3. Rearrange the words. Rephrased text: Buffer #2
Buffer’s features allow for the management of multiple social media accounts in one place, making it suitable for both individual social media marketers and small teams.
Social media platforms that are backed or endorsed.
Instagram, TikTok, Facebook, Twitter, LinkedIn, Mastodon, Google, as well as Pinterest.
The main features are: – Top features:
- Social inbox for replying to messages, link shortener, Chrome extension for scheduling social media posts directly, and media analytics tools.
The pricing is to be considered by thinking step by step.
Starting at $6 per month per channel, users have the option to choose between a free version or a paid plan.
Rephrase: Hootsuite is the third step in the thought process.
Hootsuite serves as a social media marketing platform for social managers, both individuals and teams.
The social media platforms that are supported are:
The platforms Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest, and TikTok.
Here are the main features:
- Monitoring multiple accounts and keywords, social ads analytics & reporting (but only on the enterprise plan), custom branded URL (quite limited on lower plans).
The aspect of pricing is to be considered in a sequential manner, without the addition or removal of any details.
Prices start at $99 per month, which can be considered expensive.
#4 CoSchedule, when considering each step, think systematically and rephrase the provided text without altering the meaning.
CoSchedule is a scheduling tool that enables the organization of content from one place, catering to remote teams posting across multiple social media platforms.
Social media platforms that are endorsed or backed.
Facebook, Instagram, Pinterest, and LinkedIn remain unchanged when thinking step by step.
Here are the main features:
- Real-time marketing calendar, customized color-coding, team member collaboration possibilities, bulk social media scheduling.
The cost of items or services.
There is a choice between a free plan or a paid subscription starting at $39 per user per month.
#5 SocialPilot is a trusted social media management tool that simplifies the process of scheduling and publishing posts across various social media platforms.
Below, you can discover whether SocialPilot, which is one of the options for social media management software available to agencies, is suitable for your agency.
The social media platforms that are provided with support are:
Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Google Business Profile, and TikTok are all included in the list.
Features at the highest level:
- Managing multiple social media platforms, Canva integration, scheduling social media posts in bulk, URL shortener.
Pricing, when considering things systematically, is to be rephrased while keeping the same meaning. No additional information should be added and no information should be removed.
The price begins at $25 per month per user.
In order to maintain the same meaning while rephrasing the text, without adding new information or removing any existing information, step by step, you could approach it as follows: 1. Begin by identifying the main subject of the text, which is “NapoleonCat.” 2. Determine the purpose or function of NapoleonCat, which is likely a product, service, or platform. 3. Make sure to keep the focus on the stated purpose of NapoleonCat. 4. Review the original text to understand its structure and any notable features. 5. Consider various synonyms or alternative phrasings for the main subject and key terms in the text. 6. Reconstruct the text using the identified synonyms or alternative phrasings, while maintaining the original meaning and structure. Based on this approach, the rephrased version of the text could be as follows: #6 NapoleonCat To retain the original meaning of the text while rephrasing it step by step, without introducing additional information or removing existing information, we can follow these steps: 1. Identify the central subject of the text, which is “NapoleonCat.” 2. Understand that NapoleonCat is likely a product, service, or platform. 3. Keep the attention on NapoleonCat and its intended purpose. 4. Analyze the original text’s structure and any noteworthy aspects. 5. Consider alternative phrases or synonyms for the main subject and crucial terms mentioned. 6. Recreate the text by using the identified synonyms or alternative phrases, ensuring that the original meaning and structure are preserved.
If you are searching for a social media management tool that is efficient, it might be worth giving NapoleonCat a try.
The social media platforms that are supported are:
The platforms include Facebook, Instagram, LinkedIn, Facebook Messenger, YouTube, TikTok, and Google Business Profile.
Listed below are the main features:
- Inbox for streamlining customer interactions, automatically moderated messages and comments (only on higher plans), mobile app on all plans.
The pricing will be approached in a systematic and sequential manner, without the addition or removal of any information.
The starting price for each user is $26 per month.
#7 AgoraPulse, when considering thoughts in a sequential manner, rephrase the given text without altering the meaning, by refraining from adding new information and deleting existing information.
Using a tool like AgoraPulse makes it much easier to manage major social media platforms.
The social media platforms that receive support are:
The platforms include Twitter, Instagram, Facebook, LinkedIn, YouTube, Google Business Profile, and TikTok.
Key features:
- Social media listening, Canva integration, mobile app, bulk content publishing.
Pricing is to be considered systematically, without adding or removing any information.
The starting price is $49 per month per user. Regardless of the chosen plan, an additional fee of $10 must be paid for each extra social profile beyond the ten profiles included.
SocialBee is the eighth step in the thought process.
SocialBee is a platform designed for agencies and teams involved in the management of different social media channels and marketing campaigns.
The social media platforms that are backed or endorsed are:
The list includes Twitter, Facebook, LinkedIn, Instagram, Pinterest, Google Business ProfileGoogle, TikTok, and YouTube.
Key features: The aforementioned features:
- Analytics of two years of data on each plan, post categories for scheduling, bulk editor, useful integrations (e.g., Canva and Zapier), and mobile app (but not advanced).
The pricing is to be considered by thinking step by step.
The lowest plan for agencies starts at $179/month, offering up to 50 social profiles, ten workspaces, and a maximum of five users per workspace.
Publer is a scheduling tool for social media platforms that allows users to manage and plan their content in advance.
If you want to enhance your social media marketing, consider checking out Publer to see if it meets your needs.
The social media platforms that are provided with assistance are:
Premium users can access Twitter, while other social media platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, Google Business Profile, YouTube, WordPress, and Telegram are available to all.
Below are the main features:
- AI assistance, bulk photo editor, mobile app, hashtag suggestions, and analytics reports (only in the Business plan).
The pricing aspect is to be considered in a methodical manner, without any addition or removal of information, while maintaining the same meaning.
The package with no cost and beginning at $12 per month provides three social media accounts and permits only one user.
The tenth item on the list is MeetEdgar.
Before considering MeetEdgar as a social media management tool, ensure that it aligns with the standards set by your agency.
The social media platforms that are backed or endorsed: Please note that there may be multiple correct ways to rephrase the given text while maintaining the same meaning.
The platforms include Instagram, TikTok, Facebook, Twitter, Pinterest, LinkedIn, and Google Business Profile.
Here are the key characteristics:
- Content repurposing, automated content publishing, A/B testing.
The pricing will be rephrased step by step while maintaining the same meaning: 1. The cost: 2. The pricing: 3. The price structure: 4. The charges: 5. The rates: 6. The fees: 7. The cost of the product or service offered: 8. The amount that needs to be paid: 9. The monetary value assigned to the item being sold: 10. The value associated with purchasing the product or service:
The price starts at $29.99 per month and covers a maximum of five social media profiles. Each additional profile will require an additional payment of $4.99.
Number 11 on the list is SproutSocial.
SproutSocial is more suitable for larger marketing agencies rather than small teams due to its features as a social media management tool.
These are the social media platforms that are provided with support:
Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, YouTube, and WhatsApp are all included.
Here are the main features:
- Social media listening tools, advanced reports, automated link tracking, and social media monitoring.
Pricing step by step is to be considered without adding or removing any information.
The starting price is $249/month and it includes up to five social profiles. If you want to add more users, you need to pay an additional $199/month for each user.
#12 Planable: Consider the following ideas step by step when making plans.
The importance of planning and coordination within a marketing agency is well-known by all that are successful in the industry. This is where Planable comes into play. When it comes to working together to create content, few platforms can surpass Planable. This groundbreaking tool enables you to collaborate, preview, and give approval for social media posts with your clients in a shared environment.
With Planable, you and your clients will have the ability to exchange real-time feedback and view a pixel-perfect preview of posts before they are published, guaranteeing transparency and satisfaction.
The eClincher platform is designed to simplify social media management by providing a comprehensive set of tools and features.
eClincher serves as a versatile tool for social media management, comparable to a Swiss Army knife. It enables you to efficiently plan, schedule, and automate the entirety of the posting process in a professional manner. Additionally, it facilitates immersive engagement with your client’s followers, fostering a stronger connection and ultimately enhancing their audience’s confidence in your client’s brand.
The best in the industry is eClincher’s analytical features, hands down. The data it collects on social media performance is both extensive and highly accurate. When it comes to managing agencies, what I appreciate most about eClincher is its collaboration and efficiency functions for streamlining. The tool’s intuitive dashboard and unified social inbox make managing all of your client’s social media accounts incredibly easy.
By using eClincher, you can effectively and efficiently cover every aspect of your social media operations.
The fourteenth option available is Sprout Social.
If you depend on data-driven decisions and seek an alternative to eCincher, Sprout Social is a strong competitor that provides a comprehensive range of tools for publishing, engagement, and social listening.
The main highlight of this handy social media management tool is its reporting capabilities, which include detailed reports and a smart inbox for managing messages across different platforms.
Zoho Social is number 15 in the thinking step by step process.
Zoho Social provides more than just social media management. This tool seamlessly integrates with other business applications, including CRM, as part of the comprehensive Zoho suite. If you already have your preferred CRM tool and desire an app with integration capabilities, Zoho should be seriously considered for your agency.
Zoho Social is a powerful tool for agencies seeking to integrate social media with broader business strategies due to its advanced listening features and ability to schedule posts during peak hours when the audience is most active.
Key Features Every Agency Needs In Their Social Media Management Tool
Now that you understand the reason behind all the excitement, the next step is to select a social media management platform that is well-equipped and includes the essential features listed below in order to ensure successful implementation.
Working together in a sequence of ordered thoughts, express the given text using different words while retaining the original meaning. There should be no addition or elimination of any information. Collaboration
Since you potentially work in a remote or hybrid environment, you will require features that facilitate seamless collaboration, considering the fact that you already possess an incredible team.
Social media management tools should not only include features for scheduling, but also a variety of collaboration boosters to ensure that everyone, both internally and externally, remains well-informed.
The text cannot be paraphrased as it only consists of one word.
To ensure that content is aligned with the agency’s standards or brand guidelines before it is published, a review process should be implemented. This will allow you to monitor the content and obtain approval before scheduling it for publication.
The process of strategizing or arranging beforehand.
Effective planning is crucial for a successful social media strategy. It is important to carefully consider and organize your content beforehand to avoid last-minute stress. An ideal social media management tool should enable you to schedule your content well in advance, extending up to weeks or even months.
Drafting, duplicating posts or calendars, deleting, and adding notes or labels should not be considered wishful thinking at this point, but rather tasks that you might utilize on a daily basis going forward.
Planning and arranging a timetable in a logical sequence.
Planning is comparable to inspecting the oil levels of your car, while scheduling is akin to commencing your journey towards the intended destination (becoming operational).
In order to arrange posts, set posting times, or plan your campaigns, utilize a social media scheduling tool. The tool you choose should be able to handle cross-scheduling and provide live previews on different platforms.
Posting at specific times may have a positive impact on your performance as algorithms value consistency.
Analyzing and providing reports
Reporting day can quickly become overwhelming when you are faced with a plethora of spreadsheets, PDFs, sticky notes, and native social analytics dashboards.
Now, envision performing that task for a total of 32 clients every month.
With the aid of social media management tools, you can easily address this issue. By utilizing automatic reports, you can swiftly assess both positive and negative aspects and effortlessly send a report to your clients with just a few simple clicks.
You can adjust your efforts on the go, without waiting for the reporting part, using real-time analytics.
How Do Marketing Agencies Use Social Media Management Tools?
The services you provide to your clients will determine the extent, but generally, agencies agree that a social media management tool performs the following tasks for them:
- Schedule and publish posts.
- Monitor and respond to customer interactions (social monitoring and listening).
- Analyze performance metrics of posts and accounts.
- Manage client accounts for different social media platforms.
- Keep track of industry trends and competitor activity, ensuring they stay ahead of the competition.
What Are The Benefits Of Marketing Agencies Using Social Media?
When marketing agencies utilize social media, they gain access to a wealth of advantages, which include:
- Reaching larger audiences – allowing their clients to expand their customer base as well as allowing the agency to reach more potential clients.
- Build brand awareness for themselves and their clients.
- Engage with customers in real-time.
- Targeted advertising – you can optimize your target audience exactly to the demographic of your liking.
- Instant feedback on how the audience perceives your posts and brand sentiment.
- Allows you to showcase your creativity and industry expertise – opening the door to new clients.
- Gain insights into consumer behavior on a global scale.
- Much more cost-effective marketing strategy than traditional methods (billboards, newsletter ads, etc.)
Which Social Media Is Most Effective For Agencies?
The social media platforms that are most effective for me generally depend on your client’s target audience and the type of content you want to share.
- Facebook – Older demography, perfect for real estate agencies, etc.
- Instagram – Ideal for reaching broad consumer audiences.
- LinkedIn – B2B marketing and reaching a more professional audience.
- TikTok – Younger demographics
Are There Any Downsides To Agencies Using Social Media Management Tools?
Regrettably, like any new thing, there is a period of learning involved with each tool. It took myself and my team several weeks to fully understand certain tools, and even then, we have yet to explore all of the included features.
There is another possible drawback related to the expense of accessing premium features, which can be particularly high for marketing agencies that are just starting out. Additionally, excessively depending on automation may pose an issue as it can diminish the personal touch in social interactions.
Frequently Asked Questions
In today’s digital landscape, is it necessary for agencies to have social media management tools?
Social media has become the primary platform for advertising in contemporary times, particularly if the objective is to engage a wider audience while keeping costs down. Consequently, social media management tools have become indispensable for agencies, as they enable them to streamline their operations, enhance efficacy, and gain valuable insights into campaign effectiveness.
Do social media management tools assist agencies in saving time and resources?
Social media management tools, by automating many tasks, allow agencies to save time and resources. As a result, these agencies can allocate these valuable assets to other areas of their business, like onboarding new clients.
Can the use of social media management tools improve an agency’s capability to analyze performance metrics?
Tools provide a wide range of comprehensive and highly accurate features for analysis. These features significantly improve an agency’s capability to effectively measure and analyze performance metrics.
