If you work as an email marketing manager, then you understand the difficulty of targeting the appropriate consumer group, initiating the suitable email campaign at the correct moment, and tracking marketing metrics for evaluating performance.
Email marketing software is entered to automate email communication between a business and its prospects and customers. The software is responsible for managing mailing lists, monitoring the effectiveness of marketing campaigns, and improving efficiency in email marketing.
Not all businesses have the financial capacity to invest in expensive software. We set out to find some reasonably priced email marketing tools that can assist you in completing the task within your budget constraints.
- Direct Mail
Direct Mail is a specialized email marketing tool exclusively designed for users of Mac and iPhone. Its functionality includes the ability to personalize emails by incorporating the recipient’s name, company name, and 15 additional fields. Furthermore, users can customize email templates by modifying, deleting, or reorganizing text, videos, buttons, and fonts according to their preferences.
You have the ability to include personalized sign-up forms in your email marketing campaigns. This feature enables you to target specific subscribers by organizing your list into separate groups or utilizing the automation tool for segmenting rules.
With Direct Mail, marketing teams can schedule the delivery of messages and create automated campaigns using various triggers like bulk emails, new subscriptions, subscriber birthdays, and upcoming events. Its dashboard provides a live overview of essential email marketing campaign metrics such as clicks, bounce rates, and unsubscribes, enabling data-driven insights into interactions and engagement.
Direct Mail is an online platform that has a specific mobile application for iOS devices. It provides customer assistance through both email and chat services.
- EngageBay
EngageBay offers a range of features including email marketing, campaign monitoring, and marketing automation, making it a comprehensive sales and marketing tool. Specifically, it enables users to design, execute, and oversee personalized marketing campaigns.
You have the option to personalize pre-designed email templates on the email marketing platform by adding contact details like full name and email address. These personalized templates are saved and automatically filled in each time you send an email. Additionally, the tool allows you to customize existing templates or create new ones using its drag-and-drop interface and text editor.
By using filters such as location, source, customer type, age, and purchase history, you can target specific segments of your email list. This allows you to monitor the performance of your campaign using important metrics like click-through rates, unsubscribe rates, and conversion rates, and receive insights based on data. Additionally, it provides a comprehensive overview of customer interactions, including exchanged emails and made calls.
EngageBay is a web-based tool that has a mobile app available for iOS and Android devices. If you need assistance, you can contact the customer support team through email, phone, or chat.
- Envoke
Envoke offers marketers the option to choose from a pre-built template or create one using a user-friendly drag-and-drop interface and HTML editor. Additionally, it is possible to design custom templates that align with your brand’s language.
Envoke, the email marketing service platform, provides the option to customize your emails by incorporating subscriber information. Additionally, Envoke offers an automated feature for sending recurring targeted emails including welcome, birthday, anniversary, and promotional emails.
Envoke employs subscriber segmentation to classify leads that are qualified, prepared, and eager to engage. Moreover, the tool assists in customer journey mapping and generates personalized reports that identify the effectiveness of different approaches and areas for improvement. This is accomplished by highlighting new visitors and potential leads.
Envoke is an online tool that provides customer support through email, chat, phone, and a knowledge base. Additionally, you can refer to its FAQs section for swift resolutions.
- MailerLite
MailerLite is a software used for email marketing, which enables you to increase your number of subscribers, establish customer connections, and automate workflows. It provides a collection of email templates and tools such as drag-and-drop, text, and HTML editors, assisting you in crafting customized email campaigns.
MailerLite enables marketers to effectively track their campaign performance by providing them with key reporting metrics, including unsubscriber counts, spam complaints, bounce rates, and new subscribers. Additionally, the tool offers A/B testing functionality, allowing users to compare two distinct email versions and determine which one yields better results, facilitating the evaluation of effectiveness.
MailerLite offers a range of features including the ability to send personalized emails to specific customer segments at a fixed time or according to the subscriber’s time zone. Additionally, it provides marketing automation tools, customizable web forms and pop-ups, pre-designed survey templates, and landing page builders.
MailerLite is a web-based tool that also has a mobile app for iOS devices. The customer support team can be contacted via email, chat, phone, and there is also a 24/7 option available with a live representative.
- Outfunnel
Outfunnel is a marketing automation tool that aids in email marketing, web tracking, and lead scoring. By integrating all sales and marketing tools, the software streamlines the process of recording customer information across various platforms, leading to time savings. It empowers marketers to send automated email series or individual emails to the contacts identified in the CRM tool.
In the CRM, the email engagement data is tracked by Outfunnel, which includes the count of opens, clicks, and unsubscribes. This data is beneficial for marketers in determining the lead score and identifying potential leads. With the aid of web tracking and lead scoring reports, the database can be cleansed by eliminating incorrect or invalid email addresses.
Outfunnel is a tool based on the web that provides customer support through chat, email, or the knowledge base.
- Remarkety
Remarkety is a platform for email and SMS marketing which aids marketing teams in enhancing email campaigns and boosting sales. It offers a selection of email templates that can be personalized to provide a branded experience. Furthermore, you can utilize its drag-and-drop interface to design your own HTML template.
By conducting A/B testing, you have the opportunity to evaluate different types or versions of a campaign and gauge their effectiveness. Remarkety enhances brand awareness, retention, and sales by identifying potential leads and dispatching automated emails.
Remarkety utilizes customer data such as behavior, preferences, location, and age to identify and categorize customers. After this categorization process, targeted campaigns containing personalized content are generated and sent to the appropriate segment at the most opportune moment, with the ultimate goal of enhancing engagement.
The tool comes with an easy-to-use reporting dashboard that provides important metrics like open rate and click rate, which allow marketing teams to test, iterate, and enhance their campaigns.
Remarkety is a tool that is accessed through the internet and provides customer support through email, chat, and phone.
- Sender
Sender is a platform used for creating, delivering, and analyzing email campaigns. It offers smart automations, ensures high email deliverability, provides pre-built email templates, and includes various features to assist marketing teams. By using Sender, marketers are able to create subscription forms that can be customized with fields like name, birth date, location, and email address, enabling them to expand their base of subscribers.
By utilizing the sender’s subscriber segmentation feature, marketers have the ability to filter and divide subscribers according to their most recent activity or personal information, in order to send out emails that are tailored to each individual.
The sender contains a collection of pre-designed email templates that can be customized easily by dragging and dropping elements, which helps users create effective marketing messages. The software also offers comprehensive email analytics functionalities, such as tracking email opens and clicks, analyzing dates and times, and creating click maps, enabling you to evaluate and enhance your email campaigns.
Sender is a tool based on the web that provides customer support through chat, email, FAQs, and a knowledge base.
The Best Cheap CRM Software Systems in 2023
- HubSpot’s Free Plan: Best Value for Money
The cost is zero.
The reason why HubSpot’s Free plan is at the top of our list is because it offers a range of practical features without any cost. In addition to what was already mentioned, you will also have access to excellent contact management tools like importing and exporting data and segmenting lists. Furthermore, you will have organizational capabilities such as reminders and the ability to schedule meetings, which will assist you in effectively managing your appointments. Lastly, it provides a comprehensive set of marketing tools, such as tracking website visitors, an email design editor, and integrations with social media platforms.
However, due to its free nature, there are certain limitations to be aware of. For instance, the number of documents that can be stored is limited to five per person. Additionally, HubSpot does not provide email, chat, or phone line support, which can make troubleshooting technical issues challenging. Furthermore, customization options for your database are limited, with only 10 custom fields and no custom task types and objects available. If you require more flexibility in customization, monday.com offers a range of user-friendly and customizable options at an affordable price.
HubSpot’s pricing received a perfect 5/5 rating in our extensive research due to its one million contact limit and absence of user limit. Additionally, it excels in email features (5/5), such as the capability to send emails from the software, auto-responses, and an email inbox.
- Freshsales’ Growth Plan: Best for Marketing
The price for each user is $15 per month if billed annually, or $18 per month if billed monthly.
Our second choice for providing a wide range of useful marketing tools, such as an email design editor, automated workflow, and visitor tracking, is Freshsales’ Growth plan. It received a score of 3.2/5 and ranked first in terms of marketing. Additionally, it offers efficient contact management features, including data import and export, 250 custom fields, and 50 automated workflows. The AI-powered sales assistant, Freddy AI, provided valuable insights into the contact list. Our researchers found the tools to be very user-friendly during testing and awarded them a high usability score of 4.7/5.
The Growth plan is highly cost-effective, receiving a rating of 4.5/5 in our pricing analysis. It starts at just £12 per user per month and includes unlimited users and 2GB of file storage for each user. Additionally, it provides various organization tools and email features such as a calendar, reminders, email insights, and auto-responses, guaranteeing that you will not overlook any appointments or correspondence.
The only drawback is that it does not have customer service features, meaning you have to use a different system to handle and oversee your customer service cases. Therefore, if you are in need of an inexpensive CRM for your customer service team, we suggest considering Zoho’s Professional plan as it provides features such as support tickets and customer service case management.
- Zendesk’s Team Plan: Best for Easy Data Visualization
The cost is $19 for each user every month.
The Team plan from Zendesk and Freshsales’ Growth plan both receive (4.5/5) ratings for pricing as Zendesk’s plan costs just slightly more while providing a 2GB storage capacity and unlimited users.
When it comes to organization and customization, Zendesk surpasses Freshsales. Zendesk gives you the ability to customize fields, dashboards, task types, objects, and your sales pipeline according to your business processes. Furthermore, you can fully edit contact fields or limit fields and label them as “required only,” ensuring consistent data. Similarly, Zendesk’s Team plan is our top affordable CRM for simple data visualization due to its wide range of data and reporting tools, including ready-made and personalized dashboards, as well as reports on deals, leads, and recurring revenue.
If marketing features and customer service tools are essential, consider Freshsales’ Growth plan. It includes functionalities like web forms, website visitor tracking, and marketing drip campaigns. However, the mentioned option lacks these capabilities.
- monday.com’s Pro Plan: Best for Customization
The price is $24 per user per month if billed annually, or $30 per user per month if billed monthly.
Despite being one of the top plans offered by monday.com, the Pro plan is also included in our selection of affordable CRM software. In addition, the Pro plan offers extensive customization options such as customizable fields, dashboards, task types, objects, and sales pipelines. This enables users to easily modify and adapt their database as needed by simply clicking their mouse. As a result, it is considered the most cost-effective CRM option for customization.
Despite this, our researchers give it a flawless rating of 5/5 for contact management due to its capability of importing/exporting data, segmenting lists, having custom fields, and having automated workflows that aid in organizing contacts. Additionally, it excels in organization tools with a rating of 5/5, offering features like reminders and meeting scheduling to assist in tracking commitments.
However, the Pro plan does not provide adequate marketing capabilities. Although it can generate web forms, it does not include a chatbot, website visitor tracking, and social media integrations. If you are looking for an affordable CRM with extensive marketing features for your campaigns, Freshsales Suite’s Growth plan is the ideal choice.
- Pipedrive’s Advanced Plan: Best for Data Protection
The price is $24.90 for each user every month if billed annually, or $33 for each user every month if billed monthly.
For small businesses dealing with sensitive information, we suggest opting for Pipedrive’s Advanced plan, which offers cost-effective data protection. This plan includes robust security measures such as user permissions, multi-factor authentication, and security email, enabling you to have peace of mind regarding hacking and phishing attacks.
In addition, the Advanced plan provides tools that facilitate organization and contact management, including automated workflows and unlimited custom fields. These features ensure a smooth and efficient process of recording data without any complications.
There is a catch when it comes to Pipedrive’s Advanced plan: it does not provide any file storage. Furthermore, in order to access Pipedrive’s marketing tools, you need to activate the lead booster add-on, which costs $32.50 per month. On the other hand, Freshsale’s Growth plan offers 2GB of monthly storage for each user and a range of marketing tools, such as web forms and drip campaigns, to collect lead information. Moreover, unlike Pipedrive, Freshsale includes customer service features like support tickets. Therefore, you would need to use different software to handle your customer service cases if you choose Pipedrive.
