PPC advertising encompasses numerous components that need continuous monitoring, ranging from keywords to bid adjustments. It is a task that exceeds the capabilities of ordinary individuals.
Fortunately, several trustworthy PPC management software solutions exist to assist you in efficiently monitoring your paid search marketing campaigns and enhancing your advertising budget. These tools vary in their functionalities, ranging from detecting click fraud to automating the entire process for you.
Regardless of whether you are a PPC agency seeking assistance with managing client data or a business owner who prefers to maintain some control over your PPC campaigns, our list provides solutions for your specific needs. Additionally, these tools can be beneficial for other digital marketing areas such as SEO.
Top PPC Management Tools
- Sellozo
Sellozo combines US-based expertise and AI-powered tools to revolutionize Amazon advertising management. The foundation of their strategies lies in the localized knowledge and deep understanding of the American marketplace brought by their team of Amazon E-Commerce Experts, guaranteeing relevance and effectiveness.
Sellozo’s Amazon PPC services, including Sponsored Products, Brands, Display, DSP, and Video campaigns, are the key to success. These services are refined through A/B testing to ensure effectiveness. Budget management is a standout feature, as it maximizes the value of every ad dollar. Sellozo’s advanced keyword strategy improves product visibility and reduces expenses. The company also emphasizes transparency by offering detailed analytics through the ProductVu Dashboard.
Sellozo’s success is not limited to Commerce Canal. It has formed successful partnerships with several renowned companies. The exceptional success of Commerce Canal further demonstrates the significant influence of Sellozo in driving a remarkable 61% increase in sales and an impressive 74% rise in profits.
Listed below are the significant characteristics:
- Data-driven strategy development
- Comprehensive campaign optimization
- Precise dayparting
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Sellozo offers a consistent monthly fee structure that ensures users know their expenses in advance. The pricing for self-service access begins at $149 per month.
- Trellis
Trellis Corporation utilizes its AI-powered platform to simplify the complexities of Amazon advertising and PPC optimization. Whether your goal is to enhance brand awareness or expand market share, Trellis allows you to arrange consolidated campaigns targeting various objectives. The platform automates the distribution of budgets between branded and generic keywords, guaranteeing optimal sales growth.
Trellis also gives importance to features that are friendly to users, providing a setup that is easy and fast, support for all types of advertisements, free tools from Amazon, support for multiple languages, dedicated customer success, mentors for Amazon Advertising, and a pricing model that allows for flexibility as you grow.
Luxe Weavers, a real-world success story, illustrates the impact of Trellis. By utilizing 4P automation, Luxe Weavers experienced a significant 38% rise in RoAS and a remarkable 450% growth in ad sales within a year. Moreover, Trellis effectively enhanced Luxe Weavers’ Return on Merchandising Spend (ROMS) by 72%, emphasizing its ability to deliver positive outcomes.
Important features:
- AI-powered automation
- Full-funnel targeting
- Dynamic Promotion and Relegation System
- User-friendly setup
- Free Amazon tools
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Trellis offers flexible pricing plans that allow users to pay based on their growth, making it a cost-effective option for businesses of all sizes. The initial plan available is The Entrepreneur, which costs $299 per month.
- Helium 10
If your main focus is on Amazon advertising, you should consider exploring Helium 10. It is a powerful tool specifically designed to optimize Amazon listings and is considered to be one of the best tools for Amazon sellers currently available. According to their own description, they are a reliable mentor for sellers navigating the complexities of eCommerce on Amazon.
PPC assistance is available through Adtomic, an AI-based software solution that streamlines the process of creating and optimizing ad campaigns. This tool provides a comprehensive overview and enables automation of a significant portion of the workload, allowing you to save time and increase your return on investment.
Included in its list of tools is a free Amazon PPC Audit Tool that you can utilize. This tool is valuable for swiftly assessing the effectiveness of your PPC campaigns. It provides information such as your current advertising cost of sales (ACoS) score, a breakdown of your campaign’s performance results, and an analysis of the search terms.
Some of the main characteristics include:
- Product and keyword research
- Listing optimization
- Analytics
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If you choose to be billed annually instead, you can save up to 25% with pricing starting at only $39 per month.
- Pacvue Commerce
Pacvue Commerce is a platform designed for eCommerce brands and sellers, providing intelligence, advertising, and sales solutions. It encompasses comprehensive analytics and essential tools necessary for online businesses to effectively function on online marketplaces.
To assist with PPC management, it presents remarkable campaign optimization capabilities. It incorporates rule-based optimization, which streamlines recurring tasks such as bid adjustments, budget modifications, and keyword enhancements. This not only aids in time efficiency but also facilitates cost savings by diminishing ad expenses. This is achieved through automatic bid reduction for underperforming keywords or products that have limited inventory.
Pacvue Commerce excels in the department of keywords, particularly with its advanced keyword research tool. This tool assists in expanding your customer base by providing additional relevant keywords.
To assist in organizing your ad data, a customizable dashboard is provided that also provides valuable information regarding sales and inventory.
Included are the key features:
- Automated suggestions to increase bids
- Keyword research
- Reporting and analytics
To obtain pricing information, you will need to contact them.
- Opteo
Opteo, a company based in London, is highly regarded and widely used by numerous marketing agencies and businesses such as Etsy, Dropbox, and Spotify. They consider their software solution as a comprehensive set of tools for Google Ads agencies and managers. Its primary function is to monitor your Google Ads accounts continuously, and whenever it detects a notable alteration, it will provide a recommendation on how you can enhance your ongoing campaign. Remarkably, it is capable of offering more than 40 various types of improvements. Furthermore, these intelligent suggestions can be swiftly implemented on Google Ads within seconds.
If you are a part of a larger marketing team, using this tool allows you to share comprehensive performance graphs. In essence, it provides all the necessary tools for understanding the performance of your Google Ads.
The main characteristics comprise:
- Google Ads reports
- Split testing of ad creative
- Spelling mistakes detection
- Behavior metrics
- Budgeting tools
- Slack integration
The pricing for managing up to $50,000 of Google Ads spend starts at $99 per month.
- Optymzr
If your ad spend does not meet the requirements of Opteo, you have the option to consider Optymzr. Optymzr offers Optymzr Lite, which is intended for brands with an ad spend of less than $10,000. It is specifically designed for PPC account managers, analysts, and strategists, and is the PPC software that guides Volvo in the correct path.
Their team has been involved in PPC since the late 90s, although they were officially founded in 2013. Unlike other solutions on our list, Optymzr offers more than just Google Ads as it can also manage Facebook Ads, Amazon Advertising, and Microsoft Ads. It is versatile and supports various ad formats such as search ads, shopping ads, display ads, and video ads.
The main characteristics consist of:
- One-click optimizations
- Budget optimization
- Bid management
- Slack integration
- Scheduled reports
If you choose to be billed annually, you will receive two months for free, and subscriptions begin at $208 per month.
- Skai
Skai, formerly known as Kenshoo, is a self-serve tech platform that enables brands to develop an impartial, comprehensive optimization strategy for paid search and paid social. By utilizing its actionable insights and predictive strategies, brands can harness machine learning to automatically plan, forecast, and optimize budgets.
Tinuiti, one of the leading CRO agencies, managed to enhance their revenue by 15% utilizing their proprietary tool, Budget Navigator, which aided in controlling their spending.
Included in the key services are:
- Dynamic budgeting
- Campaign mirroring
- Custom metrics
- A/B testing at scale
- Direct API integrations with Facebook, Instagram, Pinterest, and Snapchat
The pricing structure is determined by an annual licensing fee and a percentage of ad spend. If you want more details about the pricing, you must fill out a form on their website.
- WordStream
WordStream originally began as a tool for conducting keyword research, but it later expanded into providing a comprehensive range of advertising solutions and services. In relation to PPC management, you can explore their highly acclaimed Google Ads and Facebook Ads Graders.
The Google Ads Performance Grader is a tool that is available to you for free. It utilizes a unique grading algorithm to provide insights into the performance of your campaigns. By using this tool, you will receive an overall score as well as individual scores in important areas such as wasted spend, click-through rate (CTR), and landing page optimization.
The Facebook Ads Performance Grader, which is free as well, is designed specifically for agencies and small businesses to assist them in recognizing missed opportunities.
- Acquisio
Acquisio caters to digital agencies and brand marketers who require assistance with display, search, and social advertising. Originally established as a digital marketing agency, Acquisio has since evolved into a set of exclusive tools that seamlessly incorporate Google Ads, Bing Ads, and Google Analytics. Additionally, it offers the functionality to import, manage, optimize, and generate reports for Instagram and Facebook.
Utilizing machine learning can assist in optimizing smarter, allowing for the maximization of your monthly budget and ultimately enhancing your ROI.
The key features include: their main characteristics are:
- KPI builder that identifies underperforming accounts
- Search query keyword expansion tool
- Report templates
- Round-the-clock bid and budget management
If you want more information about their customized pricing solutions, you can contact their sales team.
- AdEspresso
With AdEspresso by Hootsuite, businesses and startups have access to one of the top eCommerce tools. It greatly simplifies the process of advertising on Facebook, Instagram, and Google.
One feature worth noting is the automatic page post promotion offered by the platform. This feature allows you to enhance organic posts, using parameters determined by you. Additionally, the platform provides robust reporting tools that provide in-depth analyses of your posts’ performance.
Furthermore, an advantageous aspect of this tool is its automatic optimization functionality. With this feature, your ads will be enhanced in an automated manner through a thorough analysis of all your ads. It will selectively pause the ads that have the highest expenses and distribute the ad budget towards the ads that demonstrate superior performance.
Some of the main characteristics are:
- Split testing across Facebook, Google, and Instagram
- Grid composer
- Automated PDF reporting
To begin pricing, it is necessary to spend at least $1,000 per month with a starting price of $49 per month.
- MarinOne
As per the information provided on their website, MarinOne is a software solution for enterprises that can be tailored to specific needs. Typically, clients experience a 30% improvement in performance due to increased productivity and enhanced efficiency. This robust platform is capable of operating on various channels, including paid social media and paid search.
When it comes to paid social, the cross-channel dashboard provided allows you to see how your campaigns are doing on Instagram, LinkedIn, Facebook, and Twitter. Additionally, MarinOne Insights can assist in finding opportunities to boost revenue and reduce costs.
If your main focus is on paid search, it helps all major Google Ads formats. Additionally, similar to paid social, it provides a single interface that allows you to measure, manage, and optimize your paid search campaigns on other platforms such as Yandex and Microsoft.
Some of the main characteristics consist of:
- Bulk upload tool
- Full-funnel bidding
- Message Booster for Instagram
To obtain pricing details, you will need to get in touch with them.
- BlueWinston
For assistance exclusively with Google Ads, you can consider exploring BlueWinston, an automated tool designed to generate Smart Shopping campaigns and text product ads for Google. It supports product ads showcased on YouTube, Google Search, Google Display, and Gmail.
According to their website, this PPC management software solution is highly ranked on Capterra and is utilized by both PPC agencies and individual users worldwide for product advertising. Currently, they only offer support for Google campaigns, but they have plans to enhance their capabilities to include Yandex and Bing in the future.
According to their website, users can anticipate an up to 500% increase in ROI and a 20% boost in click-through rate. Additionally, it can aid in reducing the cost per conversion by nearly one-third.
Some of the main services provided include:
- Dynamic remarketing
- Automatic ad creation for product groups
- Automatic keyword generation
- Automated text ads builder
- 24/7 support
The pricing for this service operates in a unique manner as it is determined by the overall quantity of products rather than the amount spent on advertising. For instance, if you have 1,000 products, you can expect to pay €59 each month. Nevertheless, if you choose to be billed every three months, you can enjoy a significant discount of 34%.
Bonus: PPC Keyword Research Tools
In order to achieve the best outcomes, digital marketers devote substantial time and resources to continuously managing a prosperous PPC advertising campaign. They accomplish this by creating ad groups for every customer persona that the campaign is targeting. Additionally, they tailor the ad creative and landing pages for each ad group to provide a personalized and contextually relevant experience for all individuals who click on an ad.
Keywords in PPC serve the purpose of connecting audiences with appropriate ads. Digital marketers participate in a bidding process for keywords using a PPC advertising platform, like Google Ads, so that their ads appear when users search for those specific keywords. By conducting keyword research, digital marketers can better ensure that their ads are shown to customers who have interests and intentions that align with the campaign’s conversion objectives.
Effective PPC keyword research tools allow digital marketers to achieve several important things:
- Discover new keywords that prospective customers may be searching for on search engines.
- View estimates of search volume for each keyword to optimize funnel design.
- Assess the competition and compare cost-per-click for each keyword to optimize ad spending.
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With almost 40% of the market share for PPC advertising, Google is the largest digital advertising platform globally. Facebook, at just under 20%, holds the second position. Consequently, Google offers excellent PPC data through its Google Keyword Planner platform, making it highly valuable for marketers.
Marketers have access to a variety of beneficial features on this platform. These features enable marketers to explore new keywords, evaluate search volumes and bid estimates for related keywords, and identify potential keyword targeting opportunities using Google trends and forecasts.
There are advantages to having keyword data from the largest digital advertising platform.
Negatives: While it provides exceptional data manipulation capabilities, its range is somewhat limited, and it lacks the visualization tools that enhance user-friendliness in comparison to other platforms.
The pricing is accessible online at no cost.
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SEMrush is a comprehensive digital marketing software tool that offers numerous useful features. Alongside competitor analysis and link building, SEMrush provides a Keyword Analytics tool, which is highly beneficial for conducting PPC keyword research. Simply input your preferred search term, and you will receive a comprehensive analysis of the global search volumes categorized by country, average CPC, and a collection of alternative variations to incorporate into your Google Ads campaign.
One of the benefits of SEMrush is that it comes with additional tools such as an Ad Builder and a social media tracking tool, which can support your marketing campaigns. The tool operates within your browser and provides a user-friendly interface and experience.
One downside of SEMrush is that it only permits one user per subscription, meaning that additional accounts will incur additional costs.
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SEMrush offers a total of four subscription options.
- Pro: $99.95/month
- Guru: $199.95/month
- Business: $399.95/month
- Enterprise: Available upon request.
Spyfu is a tool that allows you to spy on your competitors’ online advertising strategies.
SpyFu is an exclusive tool for digital marketers designed for PPC keyword research. In line with its name, SpyFu aims to provide a competitive advantage by collecting information about your rivals. Users of SpyFu’s PPC keyword tool are initially asked to input their primary competitor’s domain name. The results page displays the number of keywords targeted by that domain through paid advertisements, the quantity of clicks they generate, and their monthly ad expenditure.
SpyFu is likely the most comprehensive PPC keyword research tool on this list. It allows you to conduct your own keyword research, create keyword groups, uncover new long tail keywords, detect negative keywords to enhance your campaigns, and perform extensive keyword research.
There are a few drawbacks to consider with this information. It is worth noting that certain data is estimated, which means it may not be completely accurate. Nonetheless, it should provide you with a general idea of how to proceed.
The pricing remains unchanged, step by step.
There are three subscription options available from SpyFu.
- Basic: $39/month (all core features)
- Professional: $99/month (core features plus extras)
- Team: $299/month (everything in the professional plan, plus 5 user logins and more)
